Generative AI for Business Leaders
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How Google does Machine Learning
Our Courses
Managing Uncertainty in Marketing Analytics
Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they make, they can anticipate a wide range of possible outcomes and recognize the extent of uncertainty on the decisions that they make. In Incorporating Uncertainty into Marketing Decisions, learners will become familiar with different methods to recognize sources of uncertainty that may affect the marketing decisions they ultimately make.
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Course by
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Self Paced
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11 hours
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English
Publish your corporate designs on Slack with Canva
At the end of this project, you will have all the basic skills to create professional designs and publish them on Slack using Canva, an online platform for creating and editing Marketing content. You'll be able to integrate Slack with your Canva and share your designs with your colleagues.
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Course by
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Self Paced
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1 hour
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English
Leadership Through Marketing
The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers.
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Course by
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Self Paced
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7 hours
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English
Create a Storyboard using Canva
By the end of this project, you will learn how to create a storyboard from scratch using the free version of Canva. Storyboards are sequential breakdowns of each shot for a visual presentation. A visual presentation can include animation, live-action video, sales and marketing pitches. We can use Canva to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration.
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Course by
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Self Paced
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3 hours
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English
GetVirtual: How to Launch Your Online Business
The GetVirtual (GV) online training series teaches future entrepreneurs how to launch their first online business by providing step-by-step guidance for launching a website, building a logo and understanding the basics of online social media marketing. Course participants will gain access to GV's project management templates designed to support basic business transactions from initial client intake to invoicing. Through a sequence of activities, videos and readings, GetVirtual lessons build business IQ as well as the entrepreneurial and leadership mindsets essential to small business owners.
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Course by
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Self Paced
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13 hours
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English
Marketing analytics: Know your customers
Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions.
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Course by
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Self Paced
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21 hours
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English
First Steps in Easil
By the end of this project, you will have learned how to use Easil to promote and advertise your business. Today, you will create simple projects using the free version of Easil. We will both use templates, and create designs from scratch. Easil is a web based all-in-one tool that helps you create visual content online.
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Course by
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Self Paced
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1 hour
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English
Build social awareness content for Facebook with Canva
At the end of this project, you will have all the basic skills to create Facebook content to educate and inform your audience with Canva, an online tool for creating and editing Marketing visuals. You will be able to create customizable graphic content using the various design tools, colors and graphics offered by Canva.
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Course by
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Self Paced
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3 hours
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English
Digital Leadership and Digital Strategy Execution
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. The ability and willingness to strategically adopt digital initiatives to support business goals has never been more critical to an organization’s survival than it is today.
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Course by
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Self Paced
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11 hours
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English
Get Started With Tableau
Tableau is a powerful software program frequently used by business analysts in a variety of departments including sales, marketing, finance, operation and more.
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Course by
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Self Paced
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3 hours
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English
Sales Strategy
Welcome to Course 2 - Sales Strategy - This course is designed to discuss the application of intelligence analysis in the sales planning process. And this approach contributes to integrating the sales planning process into the corporate strategy of the company because, in the strategy analysis and formulation process, we apply models, frameworks, tools, and techniques that also apply to the sales planning and management process.
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Course by
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Self Paced
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16 hours
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English
Scaling Product and Processes
If you are ready to scale up your startup, get ready to fine-tune your products and processes!
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Course by
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Self Paced
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12 hours
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English
Marketing Mix Fundamentals
Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices.
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Course by
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Self Paced
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9 hours
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English
Marketing Analytics Capstone Project
This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem. It is highly recommended that you complete all courses within the Foundations of Marketing Analytics specialization before starting the capstone course.
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Course by
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Self Paced
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11 hours
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English
Create Digital Marketing Campaign Dashboards in Tableau
How we consume data is often just as important as the data itself.
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Course by
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Self Paced
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3 hours
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English
Design social media content with Piktochart
At the end of this project, you will have all the basic skills to create content for your social media account with Piktochart, which is a software and online tool for creating and editing Marketing visuals of all kinds. You will be able to discover in detail the different features of the platform, and will be able to use its tools to create social media content. This project is for beginners, people who have never used Piktochart to create content for their social networks. It is ideal for those who would like to use Piktochart for their professional projects.
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Course by
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Self Paced
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3 hours
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English
HubSpot: Working with a ticketing system
We will begin this guided project by understanding what Hubspot is. We will explore the contacts, conversation, marketing, sales & service sections of Hubspot. Then we will integrate Hubspot with Gmail and Calendar. In the final tasks, we will create a support ticket and explore the ticket flow from ticket creation to its closing This course will be helpful to you if you are a small business and want to track everything from sales to marketing to customer support to operations in one place.
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Course by
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Self Paced
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2 hours
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English
Edit Your Photos for Social Media Marketing using PicsArt
Consumers are constantly overloaded with information and images in social media.
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Course by
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Self Paced
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3 hours
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English
Design a Client Welcome Kit using Canva
By the end of this project, you will create the main components of a client welcome kit for use in your small business. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value-added business marketing collateral. This course will include intermediate to advanced level skills using the free version of Canva. You will create the following pages: cover, content/index, introduction, service, project process, portfolio, what to expect/conditions, contact, end page with space for a quote.
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Course by
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Self Paced
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2 hours
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English
Introduction to CRM with HubSpot
In this project, we will develop and utilize a CRM in HubSpot and learn how to utilize our CRM to better grow and manage our business. HubSpot is a cloud-based customer relationship management (CRM) platform that can improve all aspects of your business. The HubSpot CRM is a launching pad to all other customer-facing teams as it houses all customer data ranging from contact information to detailed communication logs. HubSpot allows you to incorporate your sales, marketing, and customer service processes into one, all-inclusive platform with their CRM as the foundation.
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Course by
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Self Paced
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2 hours
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English
Design Your Virtual Classroom with Canva
By the end of this project, you will learn how to design your virtual classroom using Canva. We will create a Zoom virtual background for your classroom and a virtual classroom design for your learning platform. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value added business marketing collateral. We can use Canva to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration.
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Course by
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Self Paced
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2 hours
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English
Create an Organizational Company Chart with Canva
By the end of this project, you will learn how to create an organizational company chart from scratch using the free version of Canva. An organizational chart is a diagram that visually conveys a company's internal structure by detailing the roles, responsibilities, and relationships between individuals within an entity. You will be able to incorporate a color scheme, different charts, and other design elements for aesthetically pleasing and value added business marketing collateral.
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Course by
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Self Paced
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2 hours
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English
Introduction to Social Media Analytics
Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Introduction to Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.
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Course by
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Self Paced
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9 hours
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English
Consumption, Marketing and Culture
What does it mean to be a consumer in a consumer society? In this MOOC we think about marketing in terms of what marketing does rather than how we do it. It's not just a case of how we buy the products that are sold to us, but how we are affected by those products and the services that we encounter. This course prepares students for a more analytical understanding in the role that marketing activities play in shaping our consumer cultures and lives.
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Course by
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Self Paced
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18 hours
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English
Selling to Chinese Consumers
This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.
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Course by
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Self Paced
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English