Our Courses

Software Product Management Capstone

Software Product Management Capstone

In this six-week capstone course, you will gain practical management experience in a safe, simulated software production setting. You will apply Agile practices and techniques to conquer industry-inspired challenges. Interacting with a realistic client, you will discern what they want and express what they truly need in software requirements to drive software production. Upon completing the capstone, you will be prepared to advance your career as a confident software product management professional.

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  • 19 hours
  • English
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Brand and Product Management

Brand and Product Management

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement.

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  • 14 hours
  • English
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Digital Product Management: Modern Fundamentals

Digital Product Management: Modern Fundamentals

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day.

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  • 12 hours
  • English
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The Art & Science of Product Management

The Art & Science of Product Management

Sponsored by AMAZON WEB SERVICES (AWS). Learn how Amazon, Facebook, Google, and Twitch PMs and lead and collaborate with an interdisciplinary team of UX designers, software engineers, AI/ML engineers.

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  • 10 hours
  • English
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Data Science and Agile Systems for Product Management

Data Science and Agile Systems for Product Management

Deliver faster, higher quality, and fault-tolerant products regardless of industry using the latest in Agile, DevOps, and Data Science.

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  • English
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Machine Learning Foundations for Product Managers

Machine Learning Foundations for Product Managers

In this first course of the AI Product Management Specialization offered by Duke University's Pratt School of Engineering, you will build a foundational understanding of what machine learning is, how it works and when and why it is applied. To successfully manage an AI team or product and work collaboratively with data scientists, software engineers, and customers you need to understand the basics of machine learning technology.

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  • 16 hours
  • English
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Creative Design, Prototyping, and Testing

Creative Design, Prototyping, and Testing

Designing the customer and user experience is essential to creating great products today. Gone is the old paradigm of “form follows function” model of design. The process must be iterative and follow the best product design and development processes. While designing a great user experience can be a lengthy and expensive process, there are approaches to doing it faster and smarter, without compromising results. This essential product management course explains key design thinking principles around personas, story mapping, and prototyping.

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  • 12 hours
  • English
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Product Management Essentials

Product Management Essentials

Product management is one of the fastest growing and most lucrative jobs available today. Companies have awoken to the desperate need for product managers to create products that customers love, that integrate design, functionality, and business solutions. In our course, we define the fundamentals of product management and why this role is so coveted as a launch pad for future CEOs and startup founders. To be effective, product managers need a clear understanding of their jobs and duties. They also need a clear understanding of the required skills and competencies.

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  • 6 hours
  • English
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The Business of Product Management II

The Business of Product Management II

Sponsored by AMAZON WEB SERVICES (AWS).

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  • 13 hours
  • English
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Introduction to Software Product Management

Introduction to Software Product Management

This course highlights the importance and role of software product management. It also provides an overview of the specialization, as well as its goals, structure, and expectations. The course explains the value of process, requirements, planning, and monitoring in producing better software.

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  • 5 hours
  • English
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Real-World Cloud PM 1 of 3: Cloud Business and Technology

Real-World Cloud PM 1 of 3: Cloud Business and Technology

Sponsored by AMAZON WEB SERVICES (AWS). Succeed in a role in the rapidly expanding cloud computing industry and prepare to ace the AWS Certified Cloud Practitioner Exam! In this course, you'll learn real-world technical and business skills needed for product managers or any other job family involved in the rapidly expanding cloud computing industry and start on your way to earning an industry certification.

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  • 6 hours
  • English
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The Business of Product Management I

The Business of Product Management I

Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more! Featuring expert product manager instructors including: * NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product * WAYNE DUSO, Vice President for Edge Computing, File Services, and Data Services, Amazon Web Services * ARUM KANG, Co-Found

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  • 16 hours
  • English
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Human Factors in AI

Human Factors in AI

This third and final course of the AI Product Management Specialization by Duke University's Pratt School of Engineering focuses on the critical human factors in developing AI-based products. The course begins with an introduction to human-centered design and the unique elements of user experience design for AI products. Participants will then learn about the role of data privacy in AI systems, the challenges of designing ethical AI, and approaches to identify sources of bias and mitigate fairness issues.

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  • 17 hours
  • English
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Managing Machine Learning Projecacts

Managing Machine Learning Projects

This second course of the AI Product Management Specialization by Duke University's Pratt School of Engineering focuses on the practical aspects of managing machine learning projects. The course walks through the keys steps of a ML project from how to identify good opportunities for ML through data collection, model building, deployment, and monitoring and maintenance of production systems.

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  • 18 hours
  • English
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Drug Development Product Management

Drug Development Product Management

Pharmaceutical and biotech companies are spending years and millions of dollars developing drugs or promising new biologics, all with the hopes of saving or enhancing patients’ lives. This specialization will provide you with a 30,000 feet view of the entire process of drug discovery and development. In the first course you will begin with learning how scientists go from selecting a drug discovery target to filing an Initial New Drug application. In the second course you will learn the intricacy of drug development from Phase 0 to Phase 3 clinical trials and filing a New Drug Application.

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  • English
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Real-World Cloud Product Management

Real-World Cloud Product Management

Learn cloud product management using the same curriculum as AWS PMs! Gain insights to impress on your first (or next) cloud computing role, and prepare to successfully complete the AWS Certified Cloud Practitioner Exam. Lead instructor Nancy Wang, Director and General Manager of AWS Data Protection Services at Amazon Web Services, and Founder of Advancing Women in Tech (AWIT), teaches you the skills desired by hiring managers at the world’s top cloud providers.

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  • English
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MLOps | Machine Learning Operations

MLOps | Machine Learning Operations

This comprehensive course series is perfect for individuals with programming knowledge such as software developers, data scientists, and researchers. You'll acquire critical MLOps skills, including the use of Python and Rust, utilizing GitHub Copilot to enhance productivity, and leveraging platforms like Amazon SageMaker, Azure ML, and MLflow.

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  • English
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AI Product Management

AI Product Management

Organizations in every industry are accelerating their use of artificial intelligence and machine learning to create innovative new products and systems. This requires professionals across a range of functions, not just strictly within the data science and data engineering teams, to understand when and how AI can be applied, to speak the language of data and analytics, and to be capable of working in cross-functional teams on machine learning projects. This Specialization provides a foundational understanding of how machine learning works and when and how it can be applied to solve problems.

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  • English
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Build a Product Management Plan Framework in Trello

Build a Product Management Plan Framework in Trello

In this project, you will create a digital product management plan framework in Trello using Kanban workflow processes. You will learn the basic functionality of Trello and apply the basics of Kanban to manage your workflow. The project will model how to translate the product management life cycle stages and key deliverables into a working plan in Trello. It will demonstrate how to use the Kanban workflow principles to plan and track the status of deliverables.

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  • 3 hours
  • English
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Software Product Management

Software Product Management

In this Software Product Management Specialization, you will master Agile software management practices to lead a team of developers and interact with clients. In the final Capstone Project, you will practice and apply management techniques to realistic scenarios that you will face as a Software Product Manager. You will have the opportunity to share your experiences and learn from the insights of others as part of a Software Product Management

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  • English
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Real-World Product Management

Real-World Product Management

Learn product management using the same curriculum as Amazon and Google PMs! Gain insights to impress on your first (or next) product manager (PM) role. Lead instructor Nancy Wang, Director and General Manager of Data Protection Services at Amazon Web Services, and former Rubrik and Google PM leader shares the key business, technical, design, and leadership skills necessary for success at PM roles at the world’s top technology companies.

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  • English
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Digital Product Management

Digital Product Management

This Specialization is intended for both current and new product managers working in digital who want to apply a portfolio of modern practices to developing their products and teams. Through five courses, you will cover applications of product design, hypothesis-driven development and agile, all at the heart of modern product management.

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  • English
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Product Ideation, Design, and Management

Product Ideation, Design, and Management

This Specialization is designed for aspiring and active product leaders seeking to pursue careers in product management, product design, and related roles. Through five practical courses, you will learn the fundamentals for designing and managing products. Upon completion, you will have created your own personal toolbox of knowledge and techniques for approaching and solving real-world problems that product leaders face.

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  • English
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Marketing Mix Implementation

Marketing Mix Implementation

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market.

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  • English
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Leading the Modern Day Business

Leading the Modern Day Business

The modern day business is a dynamic enterprise, and leading it now needs a conglomerate of essential skills, ranging from design thinking and digital transformation, to product management and IT. This specialization covers these essential skills and concepts, and what they mean for companies and businesses. It starts with digital transformation, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts.

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  • English
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