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Our Courses
How Technology Will Shape Marketing with Jagdish Sheth
This course explains how digital technology is transforming marketing. It focuses on how technology will enable salespeople from selling products to becoming trusted advisors for customers, especially in financial and health services. Technology will also impact all 4 P’s of Marketing from product, promotion, price, and distribution, especially with the rise of e-commerce. For example, pricing will become more dynamic in a real-time basis based on demand and supply, and we will switch to digital advertising from print and television advertising.
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Course by
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Self Paced
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7 hours
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English
Inventory Management
Inventory is a strategic asset for organizations. The effective management of inventory can minimize a company’s spending while dramatically increasing its profit. In this course, we will explore how to use data science to manage inventory in uncertain environments, how to set inventory levels based on customer service requirements, and how to calculate inventory for products that have short sales cycles.
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Course by
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Self Paced
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6 hours
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English
Sales Operations: Final Project
In the final project for the Sales Operations/Management Specialization, learners will be asked to apply the knowledge they have obtained by performing a critical analysis of a real-world business. Learners are to select a business that has a sales function/operation. The learners are to identify the manager responsible for the sales function (typically called a Sales Manager) and interview this person on the sales management practices at this firm.
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Course by
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Self Paced
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English
A Start Guide: Product Marketing Using G Suite
In this 1-hour 40-minutes long project-based course, you will be able to identify your product mix, draw your product hierarchy levels as well as analyzing the sales performance of your product item or what we call stock-keeping unit (SKU). You will learn how to build successful product lines by identifying the problems and finding solutions for each product item or the stock-keeping unit ( SKU). Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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Course by
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Self Paced
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2 hours
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English
Create a Targeted Ad With Facebook Audience Insights
By the end of this project, you will be able to create three different types of target audience ads for a small business using Facebook Audience Insights. This is a great tool to use if you want to take part in one of the world's largest marketplaces, Facebook. Specifically, you will create a Contact List, Site Visitor, and App User targeted ad for Facebook advertising. This is a great project to use if you have plans to advertise on Facebook. It is a useful project for marketing and sales professionals, but is easy to handle for people from any department in any role.
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Course by
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Self Paced
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3 hours
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English
Salesforce Capstone: Organization Integration
In Salesforce Capstone: Organization Integration, the final course of the Salesforce Fundamentals Specialization, learners will complete the Business Administration Specialist Superbadge as their main project. This project asks learners to combine all the skills and knowledge areas that they have collected from the previous three courses.
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Course by
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Self Paced
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7 hours
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English
Create an Employee Feedback Survey with TypeForm
Typeform is an online SaaS company that specializes in dynamic form building and online surveys. Typeform is used by large corporations and small businesses for a variety of different business operations. You will see Typeform used in analytics & reporting, collaboration, customer support, email marketing, lead generation, and so much more. Typeform works in conjunction with several well-known apps to seamlessly inegrate into your marketing & sales environment.
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Course by
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Self Paced
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3 hours
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English
Graphic design: pop your Linkedin with 3D effect using Canva
By the end of this project, you will learn how to use Canva to create a simple 3D effect for a customised cover image to enhance your Linkedin profile. Canva is a graphic design platform, used to create visual contents such as social media graphics, presentations, posters, documents...The users can create their own graphic or choose from many templates ready to use. The platform is free to use with optional paid subscriptions for additional functionality. LinkedIn is the largest business and employment-oriented online service that operates via websites and mobile apps.
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Course by
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Self Paced
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1 hour
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English
Best Practices for Marketing with Facebook Messenger
By the end of this project, you will have a better understanding of how you can utilize Facebook Messenger as a strategic tool in your marketing efforts. Facebook Messenger is a free instant messaging platform for content sharing which includes photos, messages, event details, and even group chats. Upon completing this course, you will be able to create your own Facebook Business Page with Messenger and you will have a solid understanding of the various ways the Messenger platform can be used to help increase sales and develop deeper relationships with prospective customers/clients. Note: T
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Course by
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Self Paced
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3 hours
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English
Strategic Sales Management Final Project
Welcome to Course 5 – Strategic Sales Management Final Project. In this course, you’ll develop the final project of the specialization, which is an application of the whole set of concepts, models, frameworks, tools, and techniques discussed and practiced through the four previous courses. A business case provides the business context to serve as the reference to support your analyses regarding strategy, marketing, and sales integration. The case is adapted from a real-life experience.
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Course by
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Self Paced
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8 hours
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English
Reimagining Consumer Experience
In this course, you will focus on the implementation and practice of a connected digital marketing strategy. By the end of this course, you will have developed your understanding of key topics such as: Marketing automation and conflict in online communities, the sales funnel, search engine marketing and management, Search Engine Optimization (SEO), Paid search marketing, online partnerships and affiliate marketing. You will have the opportunity to discuss email marketing and mobile messaging, viral marketing, direct marketing and traffic building with your fellow learners.
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Course by
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Self Paced
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14 hours
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English
Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues
In the fourth part of the Sales Operations/Management Specialization, students will explore the purpose and methods for forecasting and budgeting in a management role. Next, we will learn how to develop territories and evaluate sales performance. Finally, we will explore the legal and ethical issues facing sales managers.
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Course by
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Self Paced
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12 hours
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English
Customer Value in Pricing Strategy
The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions.
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Course by
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Self Paced
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15 hours
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English
Compensation, Expenses and Quotas
This course is the third part of the Sales Operations/Management Specialization. In it, we will discuss some of the financial aspects involved in managing a sales force. Students will learn about the options available for sales force compensation, the different types plans you can use to manage your sales expenses, and how you can use quotas to help your salespeople achieve goals.
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Course by
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Self Paced
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10 hours
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English
Customer Relationship Management
Customer Relationship Management (CRM) is a comprehensive course that explores various aspects of CRM, from data-driven strategies to customer segmentation and loyalty programs. The course is designed in three stages, each building upon the previous one, and includes self-paced learning with pre-recorded video lectures, exercises, and interactive quizzes.
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Course by
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Self Paced
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9 hours
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English
Marketing Channel Incentives
This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. In this course, you will be exposed to the challenges of implementing a pricing strategy in your route-to-market and the necessity of becoming a "strategic skeptic." Questions such as, "how to ensure our partners do the right activity at the right price?" "how should my firm protect itself from channel partners who seek to cheat or free ride?" will be answered.
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Course by
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Self Paced
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8 hours
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English
Build Customizable Sales Presentation Graphics using Canva
By the end of this project, you will have the ability to develop and design a target market analysis graphic, a sales CRM workflow graphic, and a data chart graphic using Canva. A web-based graphic design tool, Canva offers free accounts with broad access to facilitate visual content development. The learner will develop graphics appropriate for use in sales presentations and any other presentations the user deems appropriate. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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Course by
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Self Paced
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3 hours
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English
Sales Training: Sales Team Management
In this course, you will learn how to define your target market, create a scalable sales process, and build training, coaching, hiring, and onboarding programs to help your sales team grow better. Whether you're already managing a sales team, or aspire to manage one at some point in your career, this course will explain what's involved when it comes to setting up a sales process, coaching your team, hiring new team members, and getting those team members up to speed as fast as possible.
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Course by
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Self Paced
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10 hours
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English
Capstone Project: Predicting Safety Stock
In this course, we'll make predictions on product usage and calculate optimal safety stock storage. We'll start with a time series of shoe sales across multiple stores on three different continents. To begin, we'll look for unique insights and other interesting things we can find in the data by performing groupings and comparing products within each store. Then, we'll use a seasonal autoregressive integrated moving average (SARIMA) model to make predictions on future sales.
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Course by
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Self Paced
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10 hours
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English
Getting started with Prezi for small businesses
This project will allow you to discover Prezi, an online platform for designing presentations and marketing content of all kinds. You will learn about the features of Prezi and be able to create various attractive and animated visuals for your small business. This project is for small business owners who would like to learn how to use Prezi to create marketing content to boost sales and brand awareness.
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Course by
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Self Paced
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3 hours
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English
Fundamentals of entrepreneurship in the family business
Nowadays, family businesses are indispensable in our economy. However, it is very important to identify the tools and strategies of success that allow them to transcend in a competitive environment.
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Course by
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Self Paced
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23 hours
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English
Mobile Marketing, Optimization Tactics, and Analytics
Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. This course will culminate in a peer-reviewed activity, in which you will have the opportunity to apply all the skills you have learned throughout the previous courses in this series.
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Course by
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Self Paced
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12 hours
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English
How To Create A Sales Forecast In Tableau
In this project, learners will harness the data visualization power of Tableau to create a sales forecast.
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Course by
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Self Paced
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2 hours
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English
Build a Project Tracking App with AppSheet
This is a Google Cloud Self-Paced Lab. In this lab, you'll build a simple project tracking and approval application. AppSheet is a no-code development platform that lets anyone without coding experience build mobile and web applications. You can build AppSheet apps from data sources, such as Google Sheets, Excel, Cloud SQL, Salesforce, and other similar connectors. App user activity syncs to the connected data source(s).
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Course by
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Self Paced
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1 hour
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English
Connected Planning in Action
The Connected Planning in Action course will be deprecated at the end of January 2025. Please plan to complete all coursework by that time, and save any notes you wish to keep outside of Coursera to ensure future access. Effective planning isn’t just an annual top-down strategic planning and budgeting exercise. To adapt in the turbulent global economy, successful organizations plan in real-time, across the organization, at all times.
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Course by
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Self Paced
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31 hours
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English