Generative AI for Business Leaders
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How Google does Machine Learning
Our Courses
Design engaging Facebook / Instagram Stories with Visme
By the end of this project, you will learn how to create and design engaging stories for Instagram and Facebook to promote your business using the free version of Visme. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value-added business marketing collateral. We can use Visme to complete this project because it provides all the tools you need to create organized and visually appealing products while offering a variety of options for sharing and collaboration.
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Course by
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Self Paced
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1 hour
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English
Epidemics - the Dynamics of Infectious Diseases
Not so long ago, it was almost guaranteed that you would die of an infectious disease. In fact, had you been born just 150 years ago, your chances of dying of an infectious disease before you've reached the tender age of 5 would have been extremely high. Since then, science has come a long way in understanding infectious diseases - what they are, how they spread, and how they can be prevented. But diseases like HIV/AIDS, Malaria, Tuberculosis, or the flu are still major killers worldwide, and novel emerging diseases are a constant threat to public health.
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Course by
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Self Paced
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17 hours
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English
Graphic design: pop your Linkedin with 3D effect using Canva
By the end of this project, you will learn how to use Canva to create a simple 3D effect for a customised cover image to enhance your Linkedin profile. Canva is a graphic design platform, used to create visual contents such as social media graphics, presentations, posters, documents...The users can create their own graphic or choose from many templates ready to use. The platform is free to use with optional paid subscriptions for additional functionality. LinkedIn is the largest business and employment-oriented online service that operates via websites and mobile apps.
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Course by
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Self Paced
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1 hour
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English
Take Action: From Protest to Policy
In Take Action, you will learn four strategies for transforming your activist work into policy change. First, we'll explore how to use the courts to mobilize constituents, raise awareness, gain information, and change the law. Second, we'll analyze the benefits of communicating your message across platforms and review a case study in cross-platform communication of a criminal justice reform message in the U.S. Third, we'll examine how to connect to power through stakeholder analysis and issue framing.
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Course by
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Self Paced
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34 hours
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English
Social Media and Digital Marketing Fundamentals
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers.
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Course by
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Self Paced
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10 hours
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English
Getting Your Film off the Ground
This course is an introduction to many of the possibilities that exist to fund your film, market it, and create an audience for it. It will give you a sense of possible options and avenues to explore and it will start you on the process of making your film dreams a reality. The course covers the grant researching and writing process for fiction films and documentaries, strategies for developing impactful film websites, best social media practices for filmmakers, and how to approach crowdfunding and seeking investors.
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Course by
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Self Paced
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25 hours
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English
How to create Social Media graphics using Canva
In this 1-hour long project-based course, you will learn how to create different Social Media graphics using Canva. We will use the Canva platform to create social media graphics using built-in templates and also from the scratch. This course includes Canva introduction, exploration of Canva dashboard, you will learn to use different elements from Canva, creation of social media posts using built-in templates, and from the scratch.
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Course by
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Self Paced
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3 hours
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English
Design a Social Media UI in Android using Linear Layout
In this 2-hour long project-based course, you will learn how to design a Social Media- Facebook like UI in Android using Linear Layout.
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Course by
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Self Paced
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2 hours
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English
Advanced Search Engine Optimization Strategies
This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
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Course by
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Self Paced
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25 hours
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English
Getting Started with Adobe Spark
**Enroll in this Guided Project before April 2026, for a free 1-month trial to the Adobe Creative Cloud Suite!** 'Getting Started with Adobe Spark' guided project is for anyone who wants to learn how to create visual content online using Adobe Spark design app. By the end of this project, you will learn the editing features of Adobe Spark and will be able to use the Adobe Spark design app to create content for social media, web, and print. In this project, you will work on a digital flyer for a virtual conference, practice using editing tools, and add animation to the social media content.
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Course by
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Self Paced
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3 hours
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English
Fundamentals of Digital Image and Video Processing
In this class you will learn the basic principles and tools used to process images and videos, and how to apply them in solving practical problems of commercial and scientific interests. Digital images and videos are everywhere these days – in thousands of scientific (e.g., astronomical, bio-medical), consumer, industrial, and artistic applications. Moreover they come in a wide range of the electromagnetic spectrum - from visible light and infrared to gamma rays and beyond.
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Course by
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Self Paced
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36 hours
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English
Automate Blog Advertisements with Zapier
Zapier is the industry leader in task automation and gives users the ability to not only organize but to automate social media posting. By the end of this project, you will be able to set up an account with Zapier. You will learn how to connect your blog site to Zapier and then send out automated social media messages to your owned social media accounts. This is a great tool to use if you are blogging once a week or less and want to maximize your time spent on other tasks. Blogging is one of the most recognized ways of improving traffic to websites.
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Course by
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Self Paced
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2 hours
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English
Content Strategy for Professionals: Managing Content
In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content.
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Course by
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Self Paced
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6 hours
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English
Job Success: Get Hired or Promoted in 3 Steps
This course, Job Success: Get Hired or Promoted in Three Steps, will prepare you to stand out in a crowded applicant pool so that you can get hired or promoted. In three steps you will leave this course with 1. An upgraded social media presence (one that you can be proud of) 2. A visual, infographic resume that will get you noticed 3.
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Course by
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Self Paced
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5 hours
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English
Manage and schedule content in Facebook Creator Studio
In this project, learners will learn how to manage and schedule your content in Facebook Creator Studio. Facebook Creator Studio has all of the tools that you need together, for you to be able to publish your content, manage it, monetize it and measure your content. You can do all of that for all of your Facebook pages and Instagram accounts. Facebook Creator Studio is the perfect tool to manage your social media presence completely free and in a platform that lets you do it all.
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Course by
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Self Paced
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2 hours
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English
Design and innovation of business model
The core of Business Model Design lies in skills and leadership of the entrepreneurial manager. It requires a disciplined approach to seeking opportunities, as well as gathering and aligning resources to achieve important goals. In this course, students will strengthen two important skills: intuition and visual thinking, while applying quantitative methods learned in other courses, such as Finance, Economics and Financial Intelligence. The focus of this course is on four pillars: 1. Observation as a key element to discover business patterns. 2.
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Course by
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Self Paced
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27 hours
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English
How to Set a Budget and Schedule for Your Facebook Ads
At the end of this project, you will be able to strategically use your budget and ads for your social media strategy on Facebook. This will allow you to attract your target audience. You will have learned to adjust your budget and advertisement to ensure reaching your goal. The goal to optimize your social media strategy with your budget and advertisement is to convince your customers of your products and to attract them to your products.
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Course by
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Self Paced
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1 hour
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English
Advanced Content and Social Tactics to Optimize SEO
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
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Course by
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Self Paced
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18 hours
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English
How to optimize your Instagram Business Profile
After completing this project, you will have learned how to optimize your Instagram Business Profile to better reach your target audience on Instagram. The goal of this project is to improve and optimize your Instagram Business profile in order to attract users. An Instagram Business Account allows you to advertise your business on the social media platform Instagram by publishing and sharing ads and photos with your target group. Today, you will learn various techniques that will help you improve your Instagram Business profile and to successfully advertise your brand on Instagram.
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Course by
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Self Paced
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3 hours
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English
Fandom, Social Media, and Authenticity in the Digital Age
"Fandom, Social Media, and Authenticity in the Digital Age" focuses your attention on the interconnected dynamics of identity, representation, interpretation, and self-reflection. It asks the question: how, where, and with whom do we inhabit the worlds of fandom and popular culture in the digital age? We will explore the role of digital media in the production of celebrity and fandom, using social media tools and platforms as a running case study.
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Course by
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Self Paced
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16 hours
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English
How to Set Up a Facebook Ads Campaign
By the end of this project, you will be able to set up a Facebook Ads campaign. Throughout the project, you will be able to create a Business Manager account and an Ad account. We will also be able to create a new Facebook Ads campaign and to select the right objective for it. Moreover, you will create the Ad Sets and set its elements: the budget, the duration, the audience, and the placement.
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Course by
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Self Paced
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3 hours
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English
Facilitate Organized Online Dialogue with Considerit
Why is it so hard to participate in fruitful online dialogues, especially with dozens or hundreds of participants? Why do we so easily get caught up on divisive topics and opinions, instead of building up on each other perspectives? One may argue that the tools often used for such discussions (i.e., social media) are, by design, biased toward polarizing discourse. Therefore, this project presents Considerit, a digital tool for "civil, organized, and efficient online dialogue".
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Course by
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Self Paced
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3 hours
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English
Small Business Marketing Using Facebook
In this course, learners will learn how to use Facebook to promote their small business. They will learn how to create a personal profile, as well as a business page, how to proactively engage with their target audience by sharing pictures and other information, how to schedule their content, publish ads, and analyze their progress. This course will benefit small business owners with limited to no social media marketing experience. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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Course by
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Self Paced
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2 hours
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English
How to edit and improve a Facebook Ad
After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to edit and improve your Facebook ads. The goal of this project is to get to know creative but yet simple ways to reach your target audience on Facebook. The objective of social media marketing is to find creative ways to attract the attention of users for its products and services, many times on a lean marketing budget. Today, you will first create a Facebook Business Page Account.
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Course by
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Self Paced
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1 hour
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English
Digital Channel Planning and E-Commerce Strategy
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Research shows that retail customers switch channels during their purchase-decision journey. Many of us research products online at home, or on-the-go using a mobile device, while checking online reviews and comparing prices. The final decision to purchase may happen online, or in a traditional brick-and-mortar store.
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Course by
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Self Paced
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12 hours
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English