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Our Courses
Influence Essentials for Leadership and Marketing
Discover ‘Influence’– the attribute that can affect emotions and sway individual or group actions. Recognize the subtleties of this attribute and develop the skill to use this understanding to manage people and market to people.
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English
Consumer Psychology in the Financial Industry
Financial Marketing Psychology is about comprehending the nuances of human behaviour and howhumans behave to marketing stimuli, nudges and situations.
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Self Paced
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English
Enterprise Selling
Learn essential concepts to align marketing and sales strategies, find and qualify customers, and conduct sales conversations.
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Self Paced
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English
Public Library Marketing and Public Relations
Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.
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Self Paced
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English
Prescription Drug Regulation, Cost, and Access: Current Controversies in Context
Understand how the FDA regulates pharmaceuticals and explore debates on prescription drug costs, marketing, and testing.
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Self Paced
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6
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English
Ethical Decision-Making: Cultural and Environmental Impact
International corporations can trigger significant cultural shifts and environmental impacts. For example, when foreign corporations set up large mineral extraction operations in developing countries, both culture and environment are altered. Ethical concerns arise when manipulative marketing techniques are used to mislead foreign consumers, especially about potentially harmful products. In this course, you will consider the ethics of these types of global influence.
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Self Paced
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English
Digital Marketing Strategy
Set your fundamental right while crafting your marketing strategy for the digital age. Learn to apply powerful frameworks and practices to develop digital marketing plans.
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20
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English
Competing in a Customer-Centric World by Don Peppers
A unique opportunity to learn with Don Peppers, author and renowned expert in Customer Relationships, everything about clients, sales strategies and marketing in the modern world.
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Self Paced
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English
Marketing Mix Implementation
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market.
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Self Paced
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English
Foundations of Management
Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company. This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior.
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Self Paced
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English
Meta Social Media Marketing
Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place.
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Self Paced
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English
Marketing Channel Governance
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. In this course you will gain a framework for analyzing how much warmth/friendship/socialization is needed for a range of business relationship types. You will also be introduced to the benefits and drawbacks of distributing on Amazon and other third party platforms in which third party resellers are present.
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Self Paced
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9 hours
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English
Digital Media and Strategic Planning in Technology Markets
An old phrase in business is "Build it and they will come". If heard at all today it will be ironically, as entrepreneurs too often make things that nobody really wants. Cryptocurrency became a trillion-dollar industry without anyone being able to name a clear use for it beyond illicit transactions. In this second course we take-up the research outputs perviously generated and apply to them strategic planning to include the most effective analytical tools and stress tests to challenge and improve business models.
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Self Paced
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20 hours
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English
Network Analysis for Marketing Analytics
Network analysis is a long-standing methodology used to understand the relationships between words and actors in the broader networks in which they exist. This course covers network analysis as it pertains to marketing data, specifically text datasets and social networks. Learners walk through a conceptual overview of network analysis and dive into real-world datasets through instructor-led tutorials in Python.
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Self Paced
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10 hours
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English
Data Analytics in Sports Law and Team Management
This course provides an introduction to the fundamental ideas in applying data analytics to issues surrounding key regulatory and management functions within the sports industry. Sports as an industry is increasingly relying on data analytics for more effective deployment of resources and assessment of performance in areas ranging from player productivity to fan engagement, talent identification and development, coaching, sponsorship, and marketing. This course and its successors will help you understand this new role of data analysis in the sports business.
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Self Paced
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9 hours
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English
Unsupervised Text Classification for Marketing Analytics
Marketing data is often so big that humans cannot read or analyze a representative sample of it to understand what insights might lie within. In this course, learners use unsupervised deep learning to train algorithms to extract topics and insights from text data. Learners walk through a conceptual overview of unsupervised machine learning and dive into real-world datasets through instructor-led tutorials in Python. The course concludes with a major project. This course uses Jupyter Notebooks and the coding environment Google Colab, a browser-based Jupyter notebook environment.
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Self Paced
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13 hours
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English
How to Influence the Consumer Behavior to Drive Sales by Jonah Berger
Learn with Jonah Berger, renowned professor of Marketing at the Wharton School of the University of Pennsylvania and expert in human influence and decision-making, how to generate more sales through studying your consumers and their behavior.
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Self Paced
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English
Services Marketing: Concepts & Applications
Learn the core concepts of marketing services and their applications across industries and businesses from a customer as well as a managerial perspective.
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Self Paced
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21
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English
Digital Marketing and Data Driven Analytics
Digital Marketing is the backbone element which uses platforms and digital technologies, such as any kind of device to maintain connected to the users. Once the users are part of this ecosystem, the companies convert this random data in accurate algorithms to improve the effectiveness of any marketing campaign.
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Self Paced
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English
Try It: Marketing Funnels
This free, self-paced course will help give you an understanding of what processes go into developing and using marketing funnels. You’ll learn how marketers utilize a marketing funnel, and discover how it helps a marketing program to influence customer decisions.
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Self Paced
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1
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English
Customer-Centric Enterprise: Scale Product Lifecycle Management
Learn to drive the performance of Product Enterprises with Product-first frameworks that enable value with mature governance, risk, marketing, sales, finance, and HR functions.
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Self Paced
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10
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English
Marketing Innovative Products and Services
Learn essential marketing concepts and practical commercialization strategies to bring your new venture to market
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13
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English
Digital Marketing Analytics: Tools and Techniques
Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively.
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10
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English
Fundamentals of Digital Marketing
Learn the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling to inform your organization’s digital marketing strategy.
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10
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English
Quantitative Marketing Research
Learn how to design a quantitative market research project, and implement specific methods, interpret data and come up with marketing decisions.
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21
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English