Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Small Business Marketing Using LinkedIn
In this 1-hour long project-based course, you will learn how to use LinkedIn to promote your small business by creating a LinkedIn business page, connecting to the right customers, using the LinkedIn messaging feature, posting relevant content, joining groups, and creating your own group for your small business. This course will benefit small business owners with limited to no social media marketing experience.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
-
Course by
-
Self Paced
-
2 ساعات
-
الإنجليزية
Advanced Content and Social Tactics to Optimize SEO
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
-
Course by
-
Self Paced
-
18 ساعات
-
الإنجليزية
Marketing Channel Incentives
This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. In this course, you will be exposed to the challenges of implementing a pricing strategy in your route-to-market and the necessity of becoming a "strategic skeptic." Questions such as, "how to ensure our partners do the right activity at the right price?" "how should my firm protect itself from channel partners who seek to cheat or free ride?" will be answered.
-
Course by
-
Self Paced
-
8 ساعات
-
الإنجليزية
Getting started with Prezi for small businesses
This project will allow you to discover Prezi, an online platform for designing presentations and marketing content of all kinds. You will learn about the features of Prezi and be able to create various attractive and animated visuals for your small business. This project is for small business owners who would like to learn how to use Prezi to create marketing content to boost sales and brand awareness.
-
Course by
-
Self Paced
-
3 ساعات
-
الإنجليزية
Mobile Marketing, Optimization Tactics, and Analytics
Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. This course will culminate in a peer-reviewed activity, in which you will have the opportunity to apply all the skills you have learned throughout the previous courses in this series.
-
Course by
-
Self Paced
-
12 ساعات
-
الإنجليزية
Design a pitch deck with Canva
At the end of this project, you will have all the basic skills to create a professional and attractive pitch deck to present your project using Canva, an online tool for creating and editing Marketing visuals. You will be able to create a credible presentation, which will attract your investors and preferred audience.
-
Course by
-
Self Paced
-
3 ساعات
-
الإنجليزية
Get Started with Facebook Business Manager
By the end of this project, learners will know how to get started with Facebook Business Manager. According to Facebook, “Business Manager allows advertisers to manage their marketing efforts in one place and share access to assets across their team, partner agencies and vendors.” By the end of this project you will know how to create a Facebook page, a Facebook Business page, and understand how to effectively manage your Facebook Business page using Facebook Business Manager.
-
Course by
-
Self Paced
-
1 ساعات
-
الإنجليزية
How To Create A Sales Forecast In Tableau
In this project, learners will harness the data visualization power of Tableau to create a sales forecast. This will help every sales and marketing professional to guide teams and investments to reach the ultimate goal. Learning how to do this will make presentations more dynamic and prescriptive in nature. Learners will also get a gentle introduction to the Machine Learning principles used to create these forecasts.
This project is designed for sales and marketing leaders who will make consequential decisions based on projections.
-
Course by
-
Self Paced
-
2 ساعات
-
الإنجليزية
International Business and Culture
In this course, learners develop a solid understanding of how national cultures shape international human resource management, international marketing, and international business generally. The course provides an overview of international culture, human resource management (HRM), and marketing. This may seem like a peculiar grouping of topics, but successful international HR management and marketing are highly dependent on national culture. Without understanding a people’s culture, managing and selling to those people is fraught.
-
Course by
-
Self Paced
-
12 ساعات
-
الإنجليزية
Emerging Markets - Jagdish Sheth
The rise of emerging economies is bringing significant changes in the marketing practice. The traditional notion of extending products and services designed for advanced economies is no longer as successful in emerging markets. This is primarily because of affordability and accessibility. Moreover, most consumption in emerging markets is unbranded products and services, and unorganized competition. This course identifies five dimensions where emerging markets are different.
-
Course by
-
Self Paced
-
6 ساعات
-
الإنجليزية
Small Business Marketing Using Facebook
In this course, learners will learn how to use Facebook to promote their small business. They will learn how to create a personal profile, as well as a business page, how to proactively engage with their target audience by sharing pictures and other information, how to schedule their content, publish ads, and analyze their progress. This course will benefit small business owners with limited to no social media marketing experience. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
-
Course by
-
Self Paced
-
2 ساعات
-
الإنجليزية
Get started with Piktochart
At the end of this project, you will have all the basic skills to use Piktochart, a software and online tool for creating and editing infographics and Marketing designs of all kinds. You will be able to discover in detail the different features of the platform, and will be able to test its graphical content creation tools for the first time. This project is for beginners, people who have never used Piktochart. It is ideal for those who would like to use Piktochart for their professional projects.
-
Course by
-
Self Paced
-
3 ساعات
-
الإنجليزية
Marketing Mix Implementation Capstone
After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix. Your analysis will focus on Tesla Motor's and the launch of their Model X automobile. After making decisions regarding each of the four P's in peer graded exercises, you will prepare a final presentation for the launch of the car.
-
Course by
-
Self Paced
-
20 ساعات
-
الإنجليزية
How to edit and improve a Facebook Ad
After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to edit and improve your Facebook ads. The goal of this project is to get to know creative but yet simple ways to reach your target audience on Facebook. The objective of social media marketing is to find creative ways to attract the attention of users for its products and services, many times on a lean marketing budget. Today, you will first create a Facebook Business Page Account.
-
Course by
-
Self Paced
-
1 ساعات
-
الإنجليزية
Digital Channel Planning and E-Commerce Strategy
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Research shows that retail customers switch channels during their purchase-decision journey. Many of us research products online at home, or on-the-go using a mobile device, while checking online reviews and comparing prices. The final decision to purchase may happen online, or in a traditional brick-and-mortar store.
-
Course by
-
Self Paced
-
12 ساعات
-
الإنجليزية
Master The Art of Digital Marketing with Canva
By the end of this project, you will have everything you need to begin marketing your business with Canva. You will have learned how to create your own business logo, business cards, and an eye-catching business launch ad with a call to action. You will have everything you need to unveil your brand to the public with confidence! This process will allow you to tap into your creative side and pick the perfect aesthetics to appeal to your target market and share your brand vision with the world.
-
Course by
-
Self Paced
-
2 ساعات
-
الإنجليزية
Supervised Text Classification for Marketing Analytics
Marketing data often requires categorization or labeling. In today’s age, marketing data can also be very big, or larger than what humans can reasonably tackle. In this course, students learn how to use supervised deep learning to train algorithms to tackle text classification tasks. Students walk through a conceptual overview of supervised machine learning and dive into real-world datasets through instructor-led tutorials in Python.
-
Course by
-
Self Paced
-
12 ساعات
-
الإنجليزية
Edit your photos for Social Media with Easil
By the end of this project, you will learn how to edit photos for social media using the free version of Easil. An essential role of your social media marketing strategy is to establish your online identity and to appeal to your users, many times on a lean marketing budget. Outstanding images will help you reach this goal, but you don’t need to be a professional photographer to create Eye-catching images and photo projects.
-
Course by
-
Self Paced
-
3 ساعات
-
الإنجليزية
Social Media & Marketing - Jagdish Sheth
Technology has always impacted marketing, especially in areas such as branding, packaging, distribution, and retailing. It has also impacted advertising and promotion. This course focuses on the impact of digital technology on all aspects of marketing including the 4P’s of marketing, word of mouth communication, and market research. It articulates the disruptive impact of social media and user-generated content.
-
Course by
-
Self Paced
-
5 ساعات
-
الإنجليزية
Introduction to Sensory Science
Did you know there's a science behind the flavors, textures, and aromas of the foods we eat, and why our favorite products look, feel, and smell the way that they do? In this course, we will provide a broad overview of the field of sensory science - its history, definition, and applications in academic research and in the consumer-packaged goods industry. We’ll also discuss how sensory science impacts other industries, including the medical sciences and information processing.
-
Course by
-
Self Paced
-
9 ساعات
-
الإنجليزية
Working with the Media
In this course, you will learn about branding and the role of public relations as opposed to adjacent fields like advertising and marketing. You will understand the media and how to leverage storytelling with different outlets and gatekeepers. Foundational mass communication and public relations theories will be discussed in terms of issue and crisis management.
-
Course by
-
Self Paced
-
8 ساعات
-
الإنجليزية
Use Canva to Create Social Media Marketing Designs
By the end of this project, you will create a sample social media graphic for business. The graphic is shareable across your business’ social media platforms. You will be able to incorporate the color palette from your business style guide, in order to create brand recognition as part of your social media marketing strategy.
-
Course by
-
Self Paced
-
2 ساعات
-
الإنجليزية
How to fulfill orders on Facebook
In this guided project, you will learn how to use Facebook Marketplace to buy and sell items on the platform, list items for sale through creating a new listing and selecting different available options, ship your own orders after creating your lists of products, and understanding the payment methods. By the end of this project, you will have learned how to use Facebook Marketplace, buy and sell products on Facebook, and build your own marketing portfolio.
-
Course by
-
Self Paced
-
1 ساعات
-
الإنجليزية
إنشاء تصاميم تسويقية لمنصات التواصل الإجتماعي على Canva
مع نهاية المشروع ده، هتقدر تعمل تصاميم إحترافية لكل منصات الsocial media باستخدام Canva. على مدار المشروع هنقدر نعمل تصاميم من الصفر باستخدام المزايا المختلفة إلي بتقدمها المنصة، وهنقدر نستخدم الTemplates اللي بتقدمها Canva مع شوية تعديلات بسيطة عشان نخليها متماشية مع الشركة أو الBrand بتاعتنا. المشروع ده حيساعدك بسهولة إن يكون دايماً عندك تصاميم جاهزة وبشكل سريع للمحتوى بتاعك على كل صفحاتك في مختلف منصات الSocial Media بدون ما يكون عندك Graphic Designer مخصوص.
-
Course by
-
Self Paced
-
2 ساعات
-
عربي
بناء خطة التسويق |Building a Marketing Plan
من المعروف جيداً في عالم الأعمال أنه من الأسباب الأساسية لنجاح الشركات والمحافظة على مكانتها في السوق، وضع خطة تسويق (Marketing Plan) جيدة وهادفة، ولهذا السبب تستعين شركات كثيرة بمؤسسات استشارية متخصصة في الإدارة والتسويق من أجل بناء خططها التسويقية، أو حتى الإشراف على العملية التسويقية للشركة بالكامل أحياناً، وبسبب هذه الأهمية البالغة فقد حرصنا على إلقاء الضوء على النقاط الأساسية في إعداد خطة التسويق (Marketing Plan).
-
Course by
-
Self Paced
-
عربي