Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
What is Social?
The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics.
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Course by
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Self Paced
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7 ساعات
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الإنجليزية
Advertising with Meta
This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio.
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Course by
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Self Paced
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23 ساعات
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الإنجليزية
From Likes to Leads: Interact with Customers Online
From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand.
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Course by
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Self Paced
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27 ساعات
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الإنجليزية
Fundamentals of Social Media Advertising
This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.
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Course by
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Self Paced
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21 ساعات
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الإنجليزية
Introduction to Social Media Marketing
This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist.
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Course by
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Self Paced
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33 ساعات
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الإنجليزية
Social Media Management
This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness.
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Course by
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Self Paced
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25 ساعات
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الإنجليزية
Measure and Optimize Social Media Marketing Campaigns
This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.
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Course by
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Self Paced
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19 ساعات
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الإنجليزية
Verstehe den durchschnittlichen Facebook Nutzer
Nach Abschluss dieses Projekts kannst du, unabhängig davon, ob du eine neue Marke startest oder eine bestehende mithilfe deiner Social-Media-Strategie optimieren möchtest, besser auf deine Facebook Kundschaft eingehen und diese gezielt erreichen.
Ziel dieses Projekts ist es, sich mit den Interessen des durchschnittlichen Facebook User und dessen Gewohnheiten vertraut zu machen. Erst dann ist es möglich, eine Marketing Strategie zu erstellen und deine Kunden auf Facebook gezielt anzusprechen.
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Course by
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Self Paced
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3 ساعات
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ألماني
Create Facebook Graphics in Visme
By the end of this project, you will have learned how to create Facebook graphics to advertise your business on social media using the free version of Visme.
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Course by
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Self Paced
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1 ساعات
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الإنجليزية
Get started with Facebook Audience Insights
After completing this guided project, you will be able to access and use Facebook Audience Insights to better market your business on Facebook and reach your desired target group.
The goal of this project is to familiarize yourself using the Facebook Audience Insights tool. By achieving this goal, you will be able to create a promising marketing strategy and to reach your target audience on Facebook.
The objective of social media marketing is finding creative ways to attract the attention of social media users for its products and services, many times on a lean marketing budget.
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Course by
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Self Paced
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1 ساعات
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الإنجليزية
Interests of the average Facebook User
After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to better understand and reach your Facebook target audience. The goal of this project is to get to know and understand the interests of the average Facebook user.
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Course by
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Self Paced
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1 ساعات
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الإنجليزية
How to edit photos for Social media with Canva
By the end of this project, you will learn how to edit photos for social media using the free version of Canva. An essential role of your social media marketing strategy is to establish your online identity and to appeal to your users, many times on a lean marketing budget. You don’t need to be a professional photographer to create eye-catching images and photo projects. You can use Canva to complete this project because it provides all the tools you need to edit photos for social media, while offering a variety of options for sharing and publishing.
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Course by
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Self Paced
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1 ساعات
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الإنجليزية
Edit Your Photos for Social Media Marketing using PicsArt
Consumers are constantly overloaded with information and images in social media. Part of social media marketing is learning creative ways to draw attention to products and services, oftentimes on a lean budget. In this follow-on to Introduction to PicsArt for Social Media Marketing project, learners will create another edited photo project for social media using the free version of PicsArt. New tools and options for editing will be introduced throughout the project. PicsArt is a web-based photo and video editing program.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
GetVirtual: How to Launch Your Online Business
The GetVirtual (GV) online training series teaches future entrepreneurs how to launch their first online business by providing step-by-step guidance for launching a website, building a logo and understanding the basics of online social media marketing. Course participants will gain access to GV's project management templates designed to support basic business transactions from initial client intake to invoicing. Through a sequence of activities, videos and readings, GetVirtual lessons build business IQ as well as the entrepreneurial and leadership mindsets essential to small business owners.
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Course by
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Self Paced
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13 ساعات
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الإنجليزية
Create Social Media ads with Canva to promote your business
By the end of this project, you will learn how to create Social Media ads with Canva to promote your business. An essential role of your social media marketing strategy is to establish your online identity and to appeal to your users.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Facebook, Instagram, and Snapchat Marketing
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active users in 2021. Instagram has become a key platform for businesses striving to engage women aged 18 – 24 when shopping online. If teenagers and young adults are an important target audience, should businesses also include Snapchat in their social marketing mix?
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Course by
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Self Paced
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12 ساعات
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الإنجليزية
Introduction to Easil for Social Media
By the end of this project, you will learn how to use and navigate the Easil website and you will create an Instagram post using the free version of Easil. You will also learn how to modify a template in Easil to create an individual project. Your new acquired skills will help you market your business and products on social media.
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Course by
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Self Paced
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4 ساعات
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الإنجليزية
Introduction to Social Media Marketing with Visme
By the end of this project, you will create an instagram post and an instagram story post using the free version of Visme. Your new acquired skills will help you market your business and products on social media. Consumers are constantly overloaded with information and images in social media. Part of social media marketing is learning creative ways to draw attention to products and services, oftentimes on a lean budget. In this project, learners will create edited social media photo posts using the free version of Visme.
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Course by
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Self Paced
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2 ساعات
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الإنجليزية
Meta Social Media Marketing Capstone
In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Meta Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Meta.
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Course by
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Self Paced
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12 ساعات
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الإنجليزية
Twitter, LinkedIn, and YouTube Marketing
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. YouTube is second only to Facebook in popularity as a social network in 2021, with almost 2.3 billion active users. Twitter has introduced new fact-checking tools in response to recent controversies and remains a key platform for businesses striving to serve and engage audiences in real-time.
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Course by
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Self Paced
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12 ساعات
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الإنجليزية
Digital Consumer Search and Marketing
Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels. By the end of the specialization, you will have a good understanding of the design and implementation of digital marketing strategies, as well as the importance and use of digital media and tools including: Search Engine Optimization (SEO) Content Marketing Social Media Marketing Mobile Marketing Pay Per Click (PPC) Web Analytics Email Marketing.
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Course by
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Self Paced
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الإنجليزية
Social Media Marketing
This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles.
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Course by
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Self Paced
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الإنجليزية
Meta Social Media Marketing
Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place.
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Course by
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Self Paced
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الإنجليزية
Content Strategy for Professionals: Expanding Your Content’s Reach
In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach.
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Course by
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Self Paced
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الإنجليزية
Digital Business Marketing with Easil
By the end of this project, you will know how to use Easil to digitally promote and advertise your business on Social Media. You will have learned how to create a Facebook Ad and a Facebook Cover with help of Easil. We will both use templates, and create designs from scratch. Consumers are constantly overloaded with information and images in social media. Part of social media marketing is learning creative ways to draw attention to products and services, oftentimes on a lean budget. In this course, learners will create edited social media photo posts using the free version of Easil.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية