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Twitter, LinkedIn, and YouTube Marketing

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. YouTube is second only to Facebook in popularity as a social network in 2021, with almost 2.3 billion active users. Twitter has introduced new fact-checking tools in response to recent controversies and remains a key platform for businesses striving to serve and engage audiences in real-time.

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• Self Paced
• 12 ساعات
• الإنجليزية

Sales Enablement & Analytics

Learn how to use data, tools, and technology to drive productivity and set yourself apart as sales leader.

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• الإنجليزية

Customer-Centric Enterprise: Scale Product Lifecycle Management

Learn to drive the performance of Product Enterprises with Product-first frameworks that enable value with mature governance, risk, marketing, sales, finance, and HR functions.

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• Self Paced
• 10
• الإنجليزية

Platform Product Essentials

Gartner Research predicts that by 2024, 65% of application development projects will rely on low-code no-code (LCNC) development.

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• 21
• الإنجليزية

Sales in Sport Business

Roles on a sports team — especially professional sports — include more than just players and coaches. As a successful sales executive, you can help fans become part of the experience, both in the stadium and out. In this sports management course, learn key sales and revenue generation strategies from professionals within the sports industry, which is valued at more than $500 billion this year.

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• الإنجليزية

Improving Supply Chain Performance through Demand Planning

Become a Demand Planning leader, capable of implementing and improving Sales and Operations Planning (S&OP), Integrated Business Planning (IBP) and Collaborative Planning Forecasting and Replenishment (CPFR) processes, to help top companies reduce inventory levels, stock-outs and inefficiencies, while increasing service levels and profitability for all stakeholders.

Part of the ISCEA CFDP - Certified Forecaster and Demand Planner - Internationally Recognized Certificate.

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• الإنجليزية

Forecasting Techniques for Slow and Rapidly Changing Demand

Master quantitative, judgmental and causal models used to forecast seasonal, intermittent, and new product future demand. Choose the right forecasting method for all kinds of demand patterns and sales data. Learn how to deal with randomness and low forecastability; missing data, outliers, and overfitting. Separate forecasting myths from reality and mitigate the risk of inaccurate forecasts.

Part of the ISCEA CFDP - Certified Forecaster and Demand Planner - Internationally Recognized Certificate.

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• الإنجليزية

Supply Chain Management Tools and Techniques

Learn skills and tools that support supply chain operation, including Aggregate Planning, Sales Order Fulfillment, Lean, Sustainability and Team Dynamics ​- part of the ISCEA CSCA - Certified Supply Chain Analyst - Internationally Recognized Certificate

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• الإنجليزية

Competing in a Customer-Centric World by Don Peppers

A unique opportunity to learn with Don Peppers, author and renowned expert in Customer Relationships, everything about clients, sales strategies and marketing in the modern world.

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• الإنجليزية

How to Influence the Consumer Behavior to Drive Sales by Jonah Berger

Learn with Jonah Berger, renowned professor of Marketing at the Wharton School of the University of Pennsylvania and expert in human influence and decision-making, how to generate more sales through studying your consumers and their behavior.

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• الإنجليزية

Models & Frameworks to Support Sales Planning

Welcome to Course 3 - Models & Frameworks to Support Sales Planning – In this course, you’ll go through a conceptual approach to selling models and frameworks. As a primary learning outcome of this course, we emphasize the improvement in the analytical competencies and skills to develop sales planning and management.

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• Self Paced
• 22 ساعات
• الإنجليزية

Hierarchical relational data analysis using python

By the end of this project you will learn how to analyze Hierarchical Data. we are going to work with a dataset related to Mexico toy sales. The dataset contains some hierarchical data about different products sold in different stores in different cities in Mexico. we are going to load this data and after some preprocessing steps, we are going to learn how to analyze this data using different visualization techniques. During this project we are going to learn about a very important concept called Data Granularity.

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• Self Paced
• 2 ساعات
• الإنجليزية

Create Charts and Dashboards Using Microsoft Excel

In this project, you will learn how to create charts in Microsoft Excel to analyze sales data of a sample company. You will learn how to create PivotTables to assess different aspects of the sales information, and represent the information from the tables as line, bar, and pie charts. When creating the charts, you will learn how to format them so they are easily interpreted and you will then assemble the charts in a dashboard to provide a global picture of the sales data.

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• Self Paced
• 3 ساعات
• الإنجليزية

Enterprise Selling

Learn essential concepts to align marketing and sales strategies, find and qualify customers, and conduct sales conversations.

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• الإنجليزية

Marketing Channel Strategy & B2B2C Routes to Market

This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. One critical component of value creation for customers in marketing that is often overlooked is how customers want to buy.

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• Self Paced
• الإنجليزية

Sales Training: Techniques for a Human-Centric Sales Process

This course will teach you an inbound approach to sales that focuses on being helpful, not salesy. By the end of this course, you'll be able to prospect for new business, qualify for high-quality prospects, book meetings with decision makers, handle buyer's objections, and negotiate and close a deal.

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• Self Paced
• 15 ساعات
• الإنجليزية

Salesforce Integration

Salesforce Integration explores why data management is so important, how Salesforce can help organize and display reported data to gain insight into trends and patterns, and how to automate manual business procedures. Learners will specifically practice creating custom automation process, building work flows, and performing data modeling. The course includes in-depth readings and practical application activities within Salesforce's Trailhead education platform, peer discussion opportunities, demonstration videos, and peer review assignments.

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• Self Paced
• 13 ساعات
• الإنجليزية

Launching Machine Learning: Delivering Operational Success with Gold Standard ML Leadership

Machine learning runs the world. It generates predictions for each individual customer, employee, voter, and suspect, and these predictions drive millions of business decisions more effectively, determining whom to call, mail, approve, test, diagnose, warn, investigate, incarcerate, set up on a date, or medicate. But, to make this work, you've got to bridge what is a prevalent gap between business leadership and technical know-how. Launching machine learning is as much a management endeavor as a technical one. Its success relies on a very particular business leadership practice.

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• Self Paced
• 14 ساعات
• الإنجليزية

Salesforce Sales Operations

The Salesforce economy will create more than $1 trillion in new revenue and 4.2 million jobs between 2019 and 2024. Developed in partnership with Trailhead — Salesforce's official learning platform — this certificate aims to teach you the foundational skills in Salesforce that will prepare you for a variety of entry-level sales roles, including the sales operations specialist position. This certificate is designed for beginners. No previous experience in Salesforce, sales, or CRM is necessary to be successful.

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• Self Paced
• الإنجليزية

Sales Operations/Management

Sales jobs span nearly every industry, from agribusiness and pharmaceuticals, to telecommunications and property management. And essential to sales is the management of the sales force. This course provides the knowledge and know how required for careers in sales management. Students are exposed to all facets of sales management, including organizing, selecting, training, motivating, supervising and compensating the sales force, territory management and administration and sales and expense forecasting. Also covered are typical sales management problems and potential solutions.

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• Self Paced
• الإنجليزية

HubSpot Sales Representative

Whether you're completely new to sales and looking to start a new career, or you want to grow in your current sales role, this five-course career training program from the inbound sales experts at HubSpot can help you re…

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• Self Paced
• الإنجليزية

Drug Development Product Management

Pharmaceutical and biotech companies are spending years and millions of dollars developing drugs or promising new biologics, all with the hopes of saving or enhancing patients’ lives. This specialization will provide you with a 30,000 feet view of the entire process of drug discovery and development. In the first course you will begin with learning how scientists go from selecting a drug discovery target to filing an Initial New Drug application. In the second course you will learn the intricacy of drug development from Phase 0 to Phase 3 clinical trials and filing a New Drug Application.

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• Self Paced
• الإنجليزية

Essential Causal Inference Techniques for Data Science

Data scientists often get asked questions related to causality: (1) did recent PR coverage drive sign-ups, (2) does customer support increase sales, or (3) did improving the recommendation model drive revenue?

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• Self Paced
• 3 ساعات
• الإنجليزية

Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level. This course will support you to develop your marketing strategy and build your brand as your business grows. You will explore a range of useful marketing tools and learn how to use analytics to measure success in the context of your own business growth. You will gain a clear and comprehensive understanding of the marketing and sales cycle.

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• Self Paced
• 4 ساعات
• الإنجليزية

Predict Sales Revenue with scikit-learn

In this 2-hour long project-based course, you will build and evaluate a simple linear regression model using Python. You will employ the scikit-learn module for calculating the linear regression, while using pandas for data management, and seaborn for plotting. You will be working with the very popular Advertising data set to predict sales revenue based on advertising spending through mediums such as TV, radio, and newspaper.
By the end of this course, you will be able to:
- Explain the core ideas of linear regression to technical and non-technical audiences

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• Self Paced
• 3 ساعات
• الإنجليزية