Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
Our Courses
Promote your Brand with Social Media Marketing using Befunky
In this 2-hour long project-based course, you will create a simple ad from a photo, stock images, a Facebook cover page, a series of cohesive Instagram stories as well as learn to move your creations across social media platforms.
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Course by
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Self Paced
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3 hours
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English
Improving Supply Chain Performance through Demand Planning
Become a Demand Planning leader, capable of implementing and improving Sales and Operations Planning (S&OP), Integrated Business Planning (IBP) and Collaborative Planning Forecasting and Replenishment (CPFR) processes, to help top companies reduce inventory levels, stock-outs and inefficiencies, while increasing service levels and profitability for all stakeholders.
Part of the ISCEA CFDP - Certified Forecaster and Demand Planner - Internationally Recognized Certificate.
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Course by
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Self Paced
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English
Platform Business Models
This course provides a strategic perspective to understanding platform business models. In contrast to traditional pipeline businesses, platform business models need different treatment, both in terms of strategies and operations. This course will discuss the unique economics of platform businesses, and the specific decisions leaders in platform firms need to take.
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Course by
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Self Paced
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English
Try It: Marketing Funnels
This free, self-paced course will help give you an understanding of what processes go into developing and using marketing funnels. You’ll learn how marketers utilize a marketing funnel, and discover how it helps a marketing program to influence customer decisions.
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Course by
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Self Paced
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1
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English
Sales in Sport Business
Roles on a sports team — especially professional sports — include more than just players and coaches. As a successful sales executive, you can help fans become part of the experience, both in the stadium and out. In this sports management course, learn key sales and revenue generation strategies from professionals within the sports industry, which is valued at more than $500 billion this year.
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Course by
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English
Segmenting the Market with Jagdish Sheth
This course is all about how to segment the market to take advantage of market heterogeneity. The course will review different bases for market segmentation including demographics, psychographics, and lifestyles. We will also review segmentation by product and price.
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Course by
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Self Paced
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6 hours
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English
Forecasting Techniques for Slow and Rapidly Changing Demand
Master quantitative, judgmental and causal models used to forecast seasonal, intermittent, and new product future demand. Choose the right forecasting method for all kinds of demand patterns and sales data. Learn how to deal with randomness and low forecastability; missing data, outliers, and overfitting. Separate forecasting myths from reality and mitigate the risk of inaccurate forecasts.
Part of the ISCEA CFDP - Certified Forecaster and Demand Planner - Internationally Recognized Certificate.
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Course by
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Self Paced
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English
Demand Management in a Demand Driven Supply Chain
Learn how a Make-and-Sell organization can become Demand-Driven through sensing demand signals, analyzing consumer demand data in real time, improving short-term forecast accuracy, and articulating an effective supply network response. By the end of the course, you will also become well versed in demand shaping and automated replenishment programs that reduce shortages and increase profitability.
Part of the ISCEA CFDP - Certified Forecaster and Demand Planner - Internationally Recognized Certificate.
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Course by
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Self Paced
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English
Purchase management
On this online course you will find all necessary tools o correctly plan demand, and you will acquire knowledge for forecasting, strategic sourcing, management and provider evaluation.
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Course by
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English
Audience Demographics with Facebook Audience Insights
Throughout the project, you will be able to identify and choose the primary audience you want to target, de?ne your audience demographics and identify your audience's preferred device and activities.
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Course by
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Self Paced
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3 hours
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English
Digital Transformation Strategy: Discovering and Reaching New Markets
Learn key concepts of strategy, IT, and Innovation to bring emerging technologies to market through digital channels.
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Course by
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Self Paced
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English
Competing in a Customer-Centric World by Don Peppers
A unique opportunity to learn with Don Peppers, author and renowned expert in Customer Relationships, everything about clients, sales strategies and marketing in the modern world.
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Course by
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Self Paced
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English
Sales Training for High Performing Teams
This specialization is intended for sales professionals at any point in their career, whether they're just starting to apply for sales jobs or leading a global sales organization. Each course follows a sales career progr…
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Course by
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Self Paced
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English
International Marketing & Cross Industry Growth
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summar…
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Course by
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Self Paced
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English
Advertise and grow your business on Facebook with Canva
By the end of this project, you will know how to use Canva to promote and advertise your business on Facebook.
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Course by
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Self Paced
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4 hours
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English
Marketing Mix Implementation
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4…
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Course by
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Self Paced
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English
Знакомимся с основами Pinterest
По окончании данного проекта вы создадите аккаунт в Pinterest, скачаете расширение для браузера, узнаете как искать картинки по теме на разных сайтах и добавлять их в свои тематические коллекции в Pinterest, а также как подписаться на других пользователей.
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Course by
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Self Paced
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1 hour
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Russian
Digital Marketing and Data Driven Analytics
Digital Marketing is the backbone element which uses platforms and digital technologies, such as any kind of device to maintain connected to the users. Once the users are part of this ecosystem, the companies convert this random data in accurate algorithms to improve the effectiveness of any marketing campaign.
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Course by
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Self Paced
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English
Distribution: product delivery
Processes related to transportation cover the election of routes up to ensuring the reception of returns. In this online course you will learn about product delivery to perform timely and quality delivery.
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Course by
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Self Paced
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English
Strategies for Converting and Retaining Customers Online
Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base.
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Course by
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11 hours
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English
Create a Google Ads Search Campaign
In this 2-hour long project-based course, you will learn how to create a google ads search campaign with the strategic foundations of campaign creation, design ad group structure and keyword with relevant targeting options, design compelling ads.
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Course by
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Self Paced
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3 hours
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English
How to Influence the Consumer Behavior to Drive Sales by Jonah Berger
Learn with Jonah Berger, renowned professor of Marketing at the Wharton School of the University of Pennsylvania and expert in human influence and decision-making, how to generate more sales through studying your consumers and their behavior.
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Course by
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Self Paced
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English
Getting Started With Facebook Creator Studio
By the end of this project, you will be able to upload, compose and post Facebook content in Creator Studio.
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Course by
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Self Paced
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3 hours
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English
E-commerce logistics and Last Mile
High demand in the E-commerce market and the transportation of products are very important factors in customer satisfaction. From the moment the product is picked up at the store until it reaches the final client, it goes through different stages where the utmost care is needed. It is a great challenge to ensure that delivery is timely and in keeping with the client’s expectations. Last mile logistics is vital for E-commerce.
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Course by
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Self Paced
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English