Our Courses
Segmenting the Market with Jagdish Sheth
This course is all about how to segment the market to take advantage of market heterogeneity. The course will review different bases for market segmentation including demographics, psychographics, and lifestyles. We will also review segmentation by product and price.
- Course by
- Self Paced
- 6 hours
- English
Marketing Essentials
Identify, understand and learn the basics of marketing management theories with real-world business scenarios.
- Course by
- 21
- English
Introduction to Marketing
An introduction to the role of marketing in a competitive marketplace.
- Course by
- 40
- English
Digital Marketing Strategy
Learn how to create a digital marketing strategy for implementation in your business.
- Course by
- 20
- English
Public Library Marketing and Public Relations
Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.
- Course by
- Self Paced
- English
Enterprise Selling
Learn essential concepts to align marketing and sales strategies, find and qualify customers, and conduct sales conversations.
- Course by
- Self Paced
- English
Influence Essentials for Leadership and Marketing
Discover ‘Influence’– the attribute that can affect emotions and sway individual or group actions. Recognize the subtleties of this attribute and develop the skill to use this understanding to manage people and market to people.
- Course by
- English
Content Marketing Strategy
Content Marketing strategy encompass the creation and promotion of relevant contentthat attracts, engages and drives profitable customer actions in the digital medium.
- Course by
- Self Paced
- English
Marketing Fundamentals: Who Is Your Customer?
Learn key marketing concepts to implement customer acquisition strategies to find the right customers and grow your business.
- Course by
- Self Paced
- 20
- English
An Introduction to Credit Risk Management
What is credit risk? Why is it so important, in modern economies, to correctly deal with it? This course combines theory with practice to answer these questions.
- Course by
- Self Paced
- 32
- English
Marketing Foundations
Examine the basic building blocks of marketing as a part of the overall business strategy.
- Course by
- 88
- English
Marketing Operations
Explore topics focusing on the historical development of marketing as well as the effects that global trade and technology has on marketing practices and operations.
- Course by
- 26
- English
Marketing - Delivering the Value Proposition
Examine the process of branding and its relationship to value creation.
- Course by
- 26
- English
Marketing Essentials Final Exam
A comprehensive exam covering the Marketing Essentials courses.
- Course by
- 33
- English
Copyright Law in the Music Business
Learn the basics of copyright law and better understand how it works in the Music Business.
- Course by
- Self Paced
- English
Marketing Management
Learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.
- Course by
- 21
- English
Quantitative Marketing Research
Learn how to design a quantitative market research project, and implement specific methods, interpret data and come up with marketing decisions.
- Course by
- 21
- English
Customer Relationship Management
Learn to develop customer relationships through a deepened understanding of the concepts and best practices of CRM.
- Course by
- 21
- English
Deliver No-Code/Low-Code Products that Delight Customers and Stakeholders - Product Development and Management Skills.
- Course by
- Self Paced
- 10
- English
Fundamentals of Digital Marketing
Learn the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling to inform your organization’s digital marketing strategy.
- Course by
- 10
- English
Digital Marketing Analytics: Tools and Techniques
Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively.
- Course by
- 10
- English
Marketing Innovative Products and Services
Learn essential marketing concepts and practical commercialization strategies to bring your new venture to market
- Course by
- 13
- English
Sales in Sport Business
Roles on a sports team — especially professional sports — include more than just players and coaches. As a successful sales executive, you can help fans become part of the experience, both in the stadium and out. In this sports management course, learn key sales and revenue generation strategies from professionals within the sports industry, which is valued at more than $500 billion this year.
- Course by
- English
Try It: Marketing Funnels
This free, self-paced course will help give you an understanding of what processes go into developing and using marketing funnels. You’ll learn how marketers utilize a marketing funnel, and discover how it helps a marketing program to influence customer decisions.
- Course by
- Self Paced
- 1
- English