Our Courses

Customer Centric Innovation

Customer Centric Innovation

Successful innovation starts with understanding customer needs and ends with a delighted customer. This course is created to develop a holistic understanding of customers’ role in developing successful innovations and how to capture and utilize customer information to create successful innovations.

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  • 7 hours
  • English
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Digital Media and Strategic Planning in Technology Markets

Digital Media and Strategic Planning in Technology Markets

An old phrase in business is "Build it and they will come". If heard at all today it will be ironically, as entrepreneurs too often make things that nobody really wants. Cryptocurrency became a trillion-dollar industry without anyone being able to name a clear use for it beyond illicit transactions. In this second course we take-up the research outputs perviously generated and apply to them strategic planning to include the most effective analytical tools and stress tests to challenge and improve business models.

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  • 20 hours
  • English
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Object Detection Using Facebook's Detectron2

Object Detection Using Facebook's Detectron2

In this 2-hour long project-based course, you will learn how to train an Object Detection Model using Facebook's Detectron2.

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  • 3 hours
  • English
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Google Digital Marketing & E-commerce

Google Digital Marketing & E-commerce

Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before…

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  • English
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Salesforce Sales Development Representative

Salesforce Sales Development Representative

If you’ve always wanted a rewarding career, the tech sales industry may be the path for you. If you’re an ambitious problem-solver who likes to win, you’ll find tech sales not only fulfilling, but lucrative as well. As t…

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  • English
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Marketing Design with Easil

Marketing Design with Easil

Easil is a free, user-friendly platform which allows you to create informative and eye catching designs to market your products, events, or services.

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  • 2 hours
  • English
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Segmenting the Market with Jagdish Sheth

Segmenting the Market with Jagdish Sheth

This course is all about how to segment the market to take advantage of market heterogeneity. The course will review different bases for market segmentation including demographics, psychographics, and lifestyles. We will also review segmentation by product and price.

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  • 6 hours
  • English
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Identifying, Attracting, and Growing Your Digital Audience

Identifying, Attracting, and Growing Your Digital Audience

Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals.

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  • 13 hours
  • English
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International Marketing & Cross Industry Growth

International Marketing & Cross Industry Growth

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summar…

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  • English
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Fintech Startups in Emerging Markets

Fintech Startups in Emerging Markets

The University of Cape Town’s specialization will give aspiring entrepreneurs the tools to understand the technological innovations and challenges the financial services industry faces in the emerging market context. The…

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  • English
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Знакомимся с основами Pinterest

Знакомимся с основами Pinterest

По окончании данного проекта вы создадите аккаунт в Pinterest, скачаете расширение для браузера, узнаете как искать картинки по теме на разных сайтах и добавлять их в свои тематические коллекции в Pinterest, а также как подписаться на других пользователей.

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  • 1 hour
  • Russian
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Akamai Customer Consulting and Support

Akamai Customer Consulting and Support

Are you interested in end-to-end project management? Want to deliver the best solutions to our customers while collaborating with teams from all over the world? You will never stop learning in this fast-moving environmen…

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  • English
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International Marketing Entry and Execution

International Marketing Entry and Execution

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation.

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  • 9 hours
  • English
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Principles of Public Relations

Principles of Public Relations

In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a broad overview of working in public relations and how different tenets of persuasion are used in practice. The course also addresses ethical implications of public relations.

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  • 7 hours
  • English
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Strategic Sales Management

Strategic Sales Management

This Specialization is intended for sales professionals who seek to improve their sales planning and management competencies and skills. Through five courses, you will cover Effective Sales overview, Sales Strategy, Mode…

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  • English
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Digital Business Marketing with Easil

Digital Business Marketing with Easil

By the end of this project, you will know how to use Easil to digitally promote and advertise your business on Social Media.

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  • 3 hours
  • English
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Marketing Channel Governance

Marketing Channel Governance

This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development.

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  • 9 hours
  • English
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Sales Training for High Performing Teams

Sales Training for High Performing Teams

This specialization is intended for sales professionals at any point in their career, whether they're just starting to apply for sales jobs or leading a global sales organization. Each course follows a sales career progr…

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  • English
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Content Strategy for Professionals: Expanding Your Content’s Reach

Content Strategy for Professionals: Expanding Your Content’s Reach

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach.

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  • English
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Social Media Marketing in Practice

Social Media Marketing in Practice

Welcome to the Digital Marketing Institute, the global standard in Digital Marketing certification. Over 4.6 billion people globally are using social media in 2022. This explosive growth, coupled with the speed of innov…

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Customer Experiences with Contact Center AI - Dialogflow ES

Customer Experiences with Contact Center AI - Dialogflow ES

In this series, learn how to design customer conversations using Contact Center Artificial Intelligence (CCAI). You’ll use Dialogflow ES to create virtual agents and test them using the simulator. Learn to add functional…

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  • English
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Marketing Mix Implementation

Marketing Mix Implementation

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4…

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Sport Sponsorship. Let them Play

Sport Sponsorship. Let them Play

Are you interested in sport sponsorship?
Would you like to understand which actors participate in sport sponsorship?
Would you like to know the latest and innovative proposals that are arising in the sport sponsorship world?
Are you interested in learning and connecting with sports enthusiasts/students from all around the world?
The Universitat Autònoma de Barcelona and the Johan Cruyff Institute jointly offer this introductory course in sports sponsorship for all those interested in knowing how to create a sponsorship plan for a sports event.

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  • 9 hours
  • English
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Sales in Sport Business

Sales in Sport Business

Roles on a sports team — especially professional sports — include more than just players and coaches. As a successful sales executive, you can help fans become part of the experience, both in the stadium and out. In this sports management course, learn key sales and revenue generation strategies from professionals within the sports industry, which is valued at more than $500 billion this year.

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Try It: Marketing Funnels

Try It: Marketing Funnels

This free, self-paced course will help give you an understanding of what processes go into developing and using marketing funnels. You’ll learn how marketers utilize a marketing funnel, and discover how it helps a marketing program to influence customer decisions.

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  • 1
  • English
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