

Our Courses

Sport Sponsorship. Let them Play
Are you interested in sport sponsorship? Would you like to understand which actors participate in sport sponsorship? Would you like to know the latest and innovative proposals that are arising in the sport sponsorship world? Are you interested in learning and connecting with sports enthusiasts/students from all around the world? The Universitat Autònoma de Barcelona and the Johan Cruyff Institute jointly offer this introductory course in sports sponsorship for all those interested in knowing how to create a sponsorship plan for a sports event. There are no special requirements to take the cou
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Self Paced
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9 hours
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English

Marketing Essentials
Identify, understand and learn the basics of marketing management theories with real-world business scenarios.
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21
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English

Introduction to Marketing
An introduction to the role of marketing in a competitive marketplace.
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40
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English

Digital Marketing Strategy
Set your fundamental right while crafting your marketing strategy for the digital age. Learn to apply powerful frameworks and practices to develop digital marketing plans.
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20
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English

Public Library Marketing and Public Relations
Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.
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Self Paced
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English

Enterprise Selling
Learn essential concepts to align marketing and sales strategies, find and qualify customers, and conduct sales conversations.
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Self Paced
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English

Influence Essentials for Leadership and Marketing
Discover ‘Influence’– the attribute that can affect emotions and sway individual or group actions. Recognize the subtleties of this attribute and develop the skill to use this understanding to manage people and market to people.
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English

Content Marketing Strategy
Content Marketing strategy encompass the creation and promotion of relevant contentthat attracts, engages and drives profitable customer actions in the digital medium.
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Self Paced
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English

Marketing Fundamentals: Who Is Your Customer?
Learn key marketing concepts to implement customer acquisition strategies to find the right customers and grow your business.
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Self Paced
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20
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English

An Introduction to Credit Risk Management
What is credit risk? Why is it so important, in modern economies, to correctly deal with it? This course combines theory with practice to answer these questions.
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Self Paced
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32
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English

Marketing Foundations
Examine the basic building blocks of marketing as a part of the overall business strategy.
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88
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English

Marketing Operations
Explore topics focusing on the historical development of marketing as well as the effects that global trade and technology has on marketing practices and operations.
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26
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English

Marketing - Delivering the Value Proposition
Examine the process of branding and its relationship to value creation.
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26
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English

Marketing Essentials Final Exam
A comprehensive exam covering the Marketing Essentials courses.
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33
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English

Copyright Law in the Music Business
Learn the basics of copyright law and better understand how it works in the Music Business.
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Self Paced
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English

Marketing Management
Learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.
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21
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English

Services Marketing: Concepts & Applications
Learn the core concepts of marketing services and their applications across industries and businesses from a customer as well as a managerial perspective.
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Self Paced
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21
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English

Quantitative Marketing Research
Learn how to design a quantitative market research project, and implement specific methods, interpret data and come up with marketing decisions.
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21
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English

Customer Relationship Management
Learn to develop customer relationships through a deepened understanding of the concepts and best practices of CRM.
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21
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English

Deliver No-Code/Low-Code Products that Delight Customers and Stakeholders - Product Development and Management Skills.
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Self Paced
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10
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English

Fundamentals of Digital Marketing
Learn the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling to inform your organization’s digital marketing strategy.
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10
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English

Digital Marketing Analytics: Tools and Techniques
Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively.
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10
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English

Marketing Innovative Products and Services
Learn essential marketing concepts and practical commercialization strategies to bring your new venture to market
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13
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English

Sales in Sport Business
Roles on a sports team — especially professional sports — include more than just players and coaches. As a successful sales executive, you can help fans become part of the experience, both in the stadium and out. In this sports management course, learn key sales and revenue generation strategies from professionals within the sports industry, which is valued at more than $500 billion this year.
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English

Try It: Marketing Funnels
This free, self-paced course will help give you an understanding of what processes go into developing and using marketing funnels. You’ll learn how marketers utilize a marketing funnel, and discover how it helps a marketing program to influence customer decisions.
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Self Paced
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1
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English