Our Courses

Marketing Fundamentals: Who Is Your Customer?

Learn key marketing concepts to implement customer acquisition strategies to find the right customers and grow your business.

• Course by
• Self Paced
• 20
• English

Content Marketing Strategy

Content Marketing strategy encompass the creation and promotion of relevant contentthat attracts, engages and drives profitable customer actions in the digital medium.

• Course by
• Self Paced
• English

Influence Essentials for Leadership and Marketing

Discover ‘Influence’– the attribute that can affect emotions and sway individual or group actions. Recognize the subtleties of this attribute and develop the skill to use this understanding to manage people and market to people.

• Course by
• English

Enterprise Selling

Learn essential concepts to align marketing and sales strategies, find and qualify customers, and conduct sales conversations.

• Course by
• Self Paced
• English

Public Library Marketing and Public Relations

Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.

• Course by
• Self Paced
• English

Digital Marketing Strategy

Learn how to create a digital marketing strategy for implementation in your business.

• Course by
• 20
• English

Introduction to Marketing

An introduction to the role of marketing in a competitive marketplace.

• Course by
• 40
• English

Distribution: product delivery

Processes related to transportation cover the election of routes up to ensuring the reception of returns. In this online course you will learn about product delivery to perform timely and quality delivery.

• Course by
• Self Paced
• English

Customer Experiences with Contact Center AI - Dialogflow CX

In this series, learn how to design customer conversations using Contact Center Artificial Intelligence (CCAI). You’ll use Dialogflow CX to create virtual agents and test them using the simulator. Learn to add functional…

• Course by
• Self Paced
• English

Buyer Behaviour and Analysis

Learn how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.

• Course by
• Self Paced
• English

Online Marketing Strategies

Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business.

• Course by
• Self Paced
• English

How to Influence the Consumer Behavior to Drive Sales by Jonah Berger

Learn with Jonah Berger, renowned professor of Marketing at the Wharton School of the University of Pennsylvania and expert in human influence and decision-making, how to generate more sales through studying your consumers and their behavior.

• Course by
• Self Paced
• English

Competing in a Customer-Centric World by Don Peppers

A unique opportunity to learn with Don Peppers, author and renowned expert in Customer Relationships, everything about clients, sales strategies and marketing in the modern world.

• Course by
• Self Paced
• English

Digital Transformation Strategy: Discovering and Reaching New Markets

Learn key concepts of strategy, IT, and Innovation to bring emerging technologies to market through digital channels.

• Course by
• Self Paced
• English

Digital Marketing and Data Driven Analytics

Digital Marketing is the backbone element which uses platforms and digital technologies, such as any kind of device to maintain connected to the users. Once the users are part of this ecosystem, the companies convert this random data in accurate algorithms to improve the effectiveness of any marketing campaign.

• Course by
• Self Paced
• English

Purchase management

On this online course you will find all necessary tools o correctly plan demand, and you will acquire knowledge for forecasting, strategic sourcing, management and provider evaluation.

• Course by
• English

E-commerce logistics and Last Mile

High demand in the E-commerce market and the transportation of products are very important factors in customer satisfaction. From the moment the product is picked up at the store until it reaches the final client, it goes through different stages where the utmost care is needed. It is a great challenge to ensure that delivery is timely and in keeping with the client’s expectations. Last mile logistics is vital for E-commerce.

• Course by
• Self Paced
• English

Copyright Law in the Music Business

Learn the basics of copyright law and better understand how it works in the Music Business.

• Course by
• Self Paced
• English

Demand Management in a Demand Driven Supply Chain

Learn how a Make-and-Sell organization can become Demand-Driven through sensing demand signals, analyzing consumer demand data in real time, improving short-term forecast accuracy, and articulating an effective supply network response. By the end of the course, you will also become well versed in demand shaping and automated replenishment programs that reduce shortages and increase profitability.

Part of the ISCEA CFDP - Certified Forecaster and Demand Planner - Internationally Recognized Certificate.

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• Self Paced
• English

Forecasting Techniques for Slow and Rapidly Changing Demand

Master quantitative, judgmental and causal models used to forecast seasonal, intermittent, and new product future demand. Choose the right forecasting method for all kinds of demand patterns and sales data. Learn how to deal with randomness and low forecastability; missing data, outliers, and overfitting. Separate forecasting myths from reality and mitigate the risk of inaccurate forecasts.

Part of the ISCEA CFDP - Certified Forecaster and Demand Planner - Internationally Recognized Certificate.

• Course by
• Self Paced
• English

Improving Supply Chain Performance through Demand Planning

Become a Demand Planning leader, capable of implementing and improving Sales and Operations Planning (S&OP), Integrated Business Planning (IBP) and Collaborative Planning Forecasting and Replenishment (CPFR) processes, to help top companies reduce inventory levels, stock-outs and inefficiencies, while increasing service levels and profitability for all stakeholders.

Part of the ISCEA CFDP - Certified Forecaster and Demand Planner - Internationally Recognized Certificate.

• Course by
• Self Paced
• English

Platform Business Models

This course provides a strategic perspective to understanding platform business models. In contrast to traditional pipeline businesses, platform business models need different treatment, both in terms of strategies and operations. This course will discuss the unique economics of platform businesses, and the specific decisions leaders in platform firms need to take.

• Course by
• Self Paced
• English

Try It: Marketing Funnels

This free, self-paced course will help give you an understanding of what processes go into developing and using marketing funnels. You’ll learn how marketers utilize a marketing funnel, and discover how it helps a marketing program to influence customer decisions.

• Course by
• Self Paced
• 1
• English

Sales in Sport Business

Roles on a sports team — especially professional sports — include more than just players and coaches. As a successful sales executive, you can help fans become part of the experience, both in the stadium and out. In this sports management course, learn key sales and revenue generation strategies from professionals within the sports industry, which is valued at more than $500 billion this year.

• Course by
• English

Marketing Innovative Products and Services

Learn essential marketing concepts and practical commercialization strategies to bring your new venture to market

• Course by
• 13
• English