Our Courses

Marketing Mix Implementation

Marketing Mix Implementation

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4…

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Digital Business Marketing with Easil

Digital Business Marketing with Easil

By the end of this project, you will know how to use Easil to digitally promote and advertise your business on Social Media.

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  • 3 hours
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Customer Experiences with Contact Center AI - Dialogflow ES

Customer Experiences with Contact Center AI - Dialogflow ES

In this series, learn how to design customer conversations using Contact Center Artificial Intelligence (CCAI). You’ll use Dialogflow ES to create virtual agents and test them using the simulator. Learn to add functional…

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Google Digital Marketing & E-commerce

Google Digital Marketing & E-commerce

Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before…

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Market Research

Market Research

"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no prev…

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Sales Training for High Performing Teams

Sales Training for High Performing Teams

This specialization is intended for sales professionals at any point in their career, whether they're just starting to apply for sales jobs or leading a global sales organization. Each course follows a sales career progr…

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Marketing Channel Governance

Marketing Channel Governance

This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development.

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  • 9 hours
  • English
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Distribution: product delivery

Distribution: product delivery

Processes related to transportation cover the election of routes up to ensuring the reception of returns. In this online course you will learn about product delivery to perform timely and quality delivery.

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Sales Operations/Management

Sales Operations/Management

Sales jobs span nearly every industry, from agribusiness and pharmaceuticals, to telecommunications and property management. And essential to sales is the management of the sales force. This course provides the knowledge…

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Market your new business with Canva

Market your new business with Canva

By the end of this project, you will know how to use Canva to promote and market your new business.

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  • 3 hours
  • English
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Fintech Startups in Emerging Markets

Fintech Startups in Emerging Markets

The University of Cape Town’s specialization will give aspiring entrepreneurs the tools to understand the technological innovations and challenges the financial services industry faces in the emerging market context. The…

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How to Influence the Consumer Behavior to Drive Sales by Jonah Berger

How to Influence the Consumer Behavior to Drive Sales by Jonah Berger

Learn with Jonah Berger, renowned professor of Marketing at the Wharton School of the University of Pennsylvania and expert in human influence and decision-making, how to generate more sales through studying your consumers and their behavior.

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Competing in a Customer-Centric World by Don Peppers

Competing in a Customer-Centric World by Don Peppers

A unique opportunity to learn with Don Peppers, author and renowned expert in Customer Relationships, everything about clients, sales strategies and marketing in the modern world.

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Digital Transformation Strategy: Discovering and Reaching New Markets

Digital Transformation Strategy: Discovering and Reaching New Markets

Learn key concepts of strategy, IT, and Innovation to bring emerging technologies to market through digital channels.

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Digital Marketing and Data Driven Analytics

Digital Marketing and Data Driven Analytics

Digital Marketing is the backbone element which uses platforms and digital technologies, such as any kind of device to maintain connected to the users. Once the users are part of this ecosystem, the companies convert this random data in accurate algorithms to improve the effectiveness of any marketing campaign.

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Purchase management

Purchase management

On this online course you will find all necessary tools o correctly plan demand, and you will acquire knowledge for forecasting, strategic sourcing, management and provider evaluation.

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E-commerce logistics and Last Mile

E-commerce logistics and Last Mile

High demand in the E-commerce market and the transportation of products are very important factors in customer satisfaction. From the moment the product is picked up at the store until it reaches the final client, it goes through different stages where the utmost care is needed. It is a great challenge to ensure that delivery is timely and in keeping with the client’s expectations. Last mile logistics is vital for E-commerce.

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Social Marketing Capstone Project

Social Marketing Capstone Project

Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy.

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  • 6 hours
  • English
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Demand Management in a Demand Driven Supply Chain

Demand Management in a Demand Driven Supply Chain

Learn how a Make-and-Sell organization can become Demand-Driven through sensing demand signals, analyzing consumer demand data in real time, improving short-term forecast accuracy, and articulating an effective supply network response. By the end of the course, you will also become well versed in demand shaping and automated replenishment programs that reduce shortages and increase profitability.

Part of the ISCEA CFDP - Certified Forecaster and Demand Planner - Internationally Recognized Certificate.

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Forecasting Techniques for Slow and Rapidly Changing Demand

Forecasting Techniques for Slow and Rapidly Changing Demand

Master quantitative, judgmental and causal models used to forecast seasonal, intermittent, and new product future demand. Choose the right forecasting method for all kinds of demand patterns and sales data. Learn how to deal with randomness and low forecastability; missing data, outliers, and overfitting. Separate forecasting myths from reality and mitigate the risk of inaccurate forecasts.

Part of the ISCEA CFDP - Certified Forecaster and Demand Planner - Internationally Recognized Certificate.

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Improving Supply Chain Performance through Demand Planning

Improving Supply Chain Performance through Demand Planning

Become a Demand Planning leader, capable of implementing and improving Sales and Operations Planning (S&OP), Integrated Business Planning (IBP) and Collaborative Planning Forecasting and Replenishment (CPFR) processes, to help top companies reduce inventory levels, stock-outs and inefficiencies, while increasing service levels and profitability for all stakeholders.

Part of the ISCEA CFDP - Certified Forecaster and Demand Planner - Internationally Recognized Certificate.

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Platform Business Models

Platform Business Models

This course provides a strategic perspective to understanding platform business models. In contrast to traditional pipeline businesses, platform business models need different treatment, both in terms of strategies and operations. This course will discuss the unique economics of platform businesses, and the specific decisions leaders in platform firms need to take.

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Try It: Marketing Funnels

Try It: Marketing Funnels

This free, self-paced course will help give you an understanding of what processes go into developing and using marketing funnels. You’ll learn how marketers utilize a marketing funnel, and discover how it helps a marketing program to influence customer decisions.

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Sales in Sport Business

Sales in Sport Business

Roles on a sports team — especially professional sports — include more than just players and coaches. As a successful sales executive, you can help fans become part of the experience, both in the stadium and out. In this sports management course, learn key sales and revenue generation strategies from professionals within the sports industry, which is valued at more than $500 billion this year.

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International Marketing & Cross Industry Growth

International Marketing & Cross Industry Growth

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summar…

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