

Our Courses

Marketing Fundamentals: Who Is Your Customer?
Learn key marketing concepts to implement customer acquisition strategies to find the right customers and grow your business.
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Self Paced
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20
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English

Content Marketing Strategy
Content Marketing strategy encompass the creation and promotion of relevant contentthat attracts, engages and drives profitable customer actions in the digital medium.
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Self Paced
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English

Influence Essentials for Leadership and Marketing
Discover ‘Influence’– the attribute that can affect emotions and sway individual or group actions. Recognize the subtleties of this attribute and develop the skill to use this understanding to manage people and market to people.
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English

Enterprise Selling
Learn essential concepts to align marketing and sales strategies, find and qualify customers, and conduct sales conversations.
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Self Paced
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English

Public Library Marketing and Public Relations
Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.
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Self Paced
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English

Digital Marketing Strategy
Set your fundamental right while crafting your marketing strategy for the digital age. Learn to apply powerful frameworks and practices to develop digital marketing plans.
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20
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English

Introduction to Marketing
An introduction to the role of marketing in a competitive marketplace.
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40
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English

Distribution: product delivery
Processes related to transportation cover the election of routes up to ensuring the reception of returns. In this online course you will learn about product delivery to perform timely and quality delivery.
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Self Paced
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English

Fintech Startups in Emerging Markets
The University of Cape Town’s specialization will give aspiring entrepreneurs the tools to understand the technological innovations and challenges the financial services industry faces in the emerging market context. The specialization covers foundations of the changing financial regulations, new technological applications like blockchain or artificial intelligence and design thinking for startups in emerging markets.
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Self Paced
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English

Advertise and grow your business on Facebook with Canva
By the end of this project, you will know how to use Canva to promote and advertise your business on Facebook. You will learn how to create a Facebook Ad, a Facebook Post and a Facebook Cover with the help of Canva. We will use templates, and create designs from scratch. You will be able to incorporate a color scheme, images, and other design elements. Creating high quality advertisements is the perfect way to proactively engage with your target audience.
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Course by
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Self Paced
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4 hours
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English

Social Media Marketing in Practice
Welcome to the Digital Marketing Institute, the global standard in Digital Marketing certification. Over 4.6 billion people globally are using social media in 2022. This explosive growth, coupled with the speed of innovation and adoption of mobile technologies, has fundamentally reset consumer expectations, changed how consumers make purchase decisions, and transformed how businesses must operate to support their customers. This Specialization is for those hoping to launch a career as a digital marketing generalist or a social media specialist.
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Self Paced
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English

How to Influence the Consumer Behavior to Drive Sales by Jonah Berger
Learn with Jonah Berger, renowned professor of Marketing at the Wharton School of the University of Pennsylvania and expert in human influence and decision-making, how to generate more sales through studying your consumers and their behavior.
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Self Paced
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English

Competing in a Customer-Centric World by Don Peppers
A unique opportunity to learn with Don Peppers, author and renowned expert in Customer Relationships, everything about clients, sales strategies and marketing in the modern world.
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Self Paced
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English

Digital Transformation Strategy: Discovering and Reaching New Markets
Learn key concepts of strategy, IT, and Innovation to bring emerging technologies to market through digital channels.
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Self Paced
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English

Digital Marketing and Data Driven Analytics
Digital Marketing is the backbone element which uses platforms and digital technologies, such as any kind of device to maintain connected to the users. Once the users are part of this ecosystem, the companies convert this random data in accurate algorithms to improve the effectiveness of any marketing campaign.
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Self Paced
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English

Purchase management
On this online course you will find all necessary tools o correctly plan demand, and you will acquire knowledge for forecasting, strategic sourcing, management and provider evaluation.
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English

E-commerce logistics and Last Mile
High demand in the E-commerce market and the transportation of products are very important factors in customer satisfaction. From the moment the product is picked up at the store until it reaches the final client, it goes through different stages where the utmost care is needed. It is a great challenge to ensure that delivery is timely and in keeping with the client’s expectations. Last mile logistics is vital for E-commerce.
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Course by
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Self Paced
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English

Copyright Law in the Music Business
Learn the basics of copyright law and better understand how it works in the Music Business.
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Course by
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Self Paced
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English

Demand Management in a Demand Driven Supply Chain
Learn how a Make-and-Sell organization can become Demand-Driven through sensing demand signals, analyzing consumer demand data in real time, improving short-term forecast accuracy, and articulating an effective supply network response. By the end of the course, you will also become well versed in demand shaping and automated replenishment programs that reduce shortages and increase profitability.
Part of the ISCEA CFDP - Certified Forecaster and Demand Planner - Internationally Recognized Certificate.
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Self Paced
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English

Forecasting Techniques for Slow and Rapidly Changing Demand
Master quantitative, judgmental and causal models used to forecast seasonal, intermittent, and new product future demand. Choose the right forecasting method for all kinds of demand patterns and sales data. Learn how to deal with randomness and low forecastability; missing data, outliers, and overfitting. Separate forecasting myths from reality and mitigate the risk of inaccurate forecasts.
Part of the ISCEA CFDP - Certified Forecaster and Demand Planner - Internationally Recognized Certificate.
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Self Paced
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English

Improving Supply Chain Performance through Demand Planning
Become a Demand Planning leader, capable of implementing and improving Sales and Operations Planning (S&OP), Integrated Business Planning (IBP) and Collaborative Planning Forecasting and Replenishment (CPFR) processes, to help top companies reduce inventory levels, stock-outs and inefficiencies, while increasing service levels and profitability for all stakeholders.
Part of the ISCEA CFDP - Certified Forecaster and Demand Planner - Internationally Recognized Certificate.
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Course by
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Self Paced
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English

Platform Business Models
This course provides a strategic perspective to understanding platform business models. In contrast to traditional pipeline businesses, platform business models need different treatment, both in terms of strategies and operations. This course will discuss the unique economics of platform businesses, and the specific decisions leaders in platform firms need to take.
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Self Paced
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English

Try It: Marketing Funnels
This free, self-paced course will help give you an understanding of what processes go into developing and using marketing funnels. You’ll learn how marketers utilize a marketing funnel, and discover how it helps a marketing program to influence customer decisions.
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Course by
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Self Paced
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1
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English

Sales in Sport Business
Roles on a sports team — especially professional sports — include more than just players and coaches. As a successful sales executive, you can help fans become part of the experience, both in the stadium and out. In this sports management course, learn key sales and revenue generation strategies from professionals within the sports industry, which is valued at more than $500 billion this year.
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English

Marketing Innovative Products and Services
Learn essential marketing concepts and practical commercialization strategies to bring your new venture to market
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13
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English