

Our Courses

Sales Training for High Performing Teams
This specialization is intended for sales professionals at any point in their career, whether they're just starting to apply for sales jobs or leading a global sales organization. Each course follows a sales career progression, from just getting started, to mastering sales, managing sales, and executing an overall business strategy. No matter where you are in your career, this specialization will give you a new perspective on what it's like to be a sales job seeker, individual contributor, manager, and executive.
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Improving Supply Chain Performance through Demand Planning
Become a Demand Planning leader, capable of implementing and improving Sales and Operations Planning (S&OP), Integrated Business Planning (IBP) and Collaborative Planning Forecasting and Replenishment (CPFR) processes, to help top companies reduce inventory levels, stock-outs and inefficiencies, while increasing service levels and profitability for all stakeholders.
Part of the ISCEA CFDP - Certified Forecaster and Demand Planner - Internationally Recognized Certificate.
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Platform Business Models
This course provides a strategic perspective to understanding platform business models. In contrast to traditional pipeline businesses, platform business models need different treatment, both in terms of strategies and operations. This course will discuss the unique economics of platform businesses, and the specific decisions leaders in platform firms need to take.
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Sales in Sport Business
Roles on a sports team — especially professional sports — include more than just players and coaches. As a successful sales executive, you can help fans become part of the experience, both in the stadium and out. In this sports management course, learn key sales and revenue generation strategies from professionals within the sports industry, which is valued at more than $500 billion this year.
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Supply Chain Management
This Specialization is an introduction to the fascinating world of Supply Chain Management. When you complete the program you'll have a richer understanding of the complexities that companies are facing in today's global networked economy. The Specialization is for you, if: 1. you're looking to start a career in Supply Chain Management, but lack the basic background; 2. you're working with people in Supply Chain Management and want to understand their daily challenges better; 3.
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Customer Experiences with Contact Center AI - Dialogflow ES
In this series, learn how to design customer conversations using Contact Center Artificial Intelligence (CCAI). You’ll use Dialogflow ES to create virtual agents and test them using the simulator. Learn to add functional…
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Content Strategy for Professionals: Expanding Your Content’s Reach
In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach.
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Strategic Sales Management
This Specialization is intended for sales professionals who seek to improve their sales planning and management competencies and skills. Through five courses, you will cover Effective Sales overview, Sales Strategy, Models and Frameworks to Support Sales Planning, Sales & Marketing Alignment, and you will develop a Final Project. By the end of this specialization, you'll have improved your knowledge, competencies, and skills regarding the sales planning process.
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Digital Transformation Strategy: Discovering and Reaching New Markets
Learn key concepts of strategy, IT, and Innovation to bring emerging technologies to market through digital channels.
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How to Influence the Consumer Behavior to Drive Sales by Jonah Berger
Learn with Jonah Berger, renowned professor of Marketing at the Wharton School of the University of Pennsylvania and expert in human influence and decision-making, how to generate more sales through studying your consumers and their behavior.
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Competing in a Customer-Centric World by Don Peppers
A unique opportunity to learn with Don Peppers, author and renowned expert in Customer Relationships, everything about clients, sales strategies and marketing in the modern world.
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Marketing Mix Implementation
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market.
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Copyright Law in the Music Business
Learn the basics of copyright law and better understand how it works in the Music Business.
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Distribution: product delivery
Processes related to transportation cover the election of routes up to ensuring the reception of returns. In this online course you will learn about product delivery to perform timely and quality delivery.
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Digital Marketing and Data Driven Analytics
Digital Marketing is the backbone element which uses platforms and digital technologies, such as any kind of device to maintain connected to the users. Once the users are part of this ecosystem, the companies convert this random data in accurate algorithms to improve the effectiveness of any marketing campaign.
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Purchase management
On this online course you will find all necessary tools o correctly plan demand, and you will acquire knowledge for forecasting, strategic sourcing, management and provider evaluation.
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Forecasting Techniques for Slow and Rapidly Changing Demand
Master quantitative, judgmental and causal models used to forecast seasonal, intermittent, and new product future demand. Choose the right forecasting method for all kinds of demand patterns and sales data. Learn how to deal with randomness and low forecastability; missing data, outliers, and overfitting. Separate forecasting myths from reality and mitigate the risk of inaccurate forecasts.
Part of the ISCEA CFDP - Certified Forecaster and Demand Planner - Internationally Recognized Certificate.
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E-commerce logistics and Last Mile
High demand in the E-commerce market and the transportation of products are very important factors in customer satisfaction. From the moment the product is picked up at the store until it reaches the final client, it goes through different stages where the utmost care is needed. It is a great challenge to ensure that delivery is timely and in keeping with the client’s expectations. Last mile logistics is vital for E-commerce.
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Google Digital Marketing & E-commerce
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth.
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Content Marketing Strategy
Content Marketing strategy encompass the creation and promotion of relevant contentthat attracts, engages and drives profitable customer actions in the digital medium.
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Influence Essentials for Leadership and Marketing
Discover ‘Influence’– the attribute that can affect emotions and sway individual or group actions. Recognize the subtleties of this attribute and develop the skill to use this understanding to manage people and market to people.
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Enterprise Selling
Learn essential concepts to align marketing and sales strategies, find and qualify customers, and conduct sales conversations.
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Public Library Marketing and Public Relations
Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.
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International Marketing & Cross Industry Growth
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment.
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Demand Management in a Demand Driven Supply Chain
Learn how a Make-and-Sell organization can become Demand-Driven through sensing demand signals, analyzing consumer demand data in real time, improving short-term forecast accuracy, and articulating an effective supply network response. By the end of the course, you will also become well versed in demand shaping and automated replenishment programs that reduce shortages and increase profitability.
Part of the ISCEA CFDP - Certified Forecaster and Demand Planner - Internationally Recognized Certificate.
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Course by
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Self Paced
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English