Generative AI for Business Leaders
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How Google does Machine Learning
Our Courses
Brand and Product Management
The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement.
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Course by
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14 hours
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English
Branding and Customer Experience
Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience.
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Course by
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Self Paced
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11 hours
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English
Make the Sale: Build, Launch, and Manage E-commerce Stores
Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll go through the process of creating a mock e-commerce store. To do this, you’ll build a Shopify store, add the necessary information, and create product listings.
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Course by
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Self Paced
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24 hours
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English
Otimizando o Marketing Digital
Nossas boas-vindas ao Curso Otimizando o Marketing Digital. Neste curso, você terá contato com diversas discussões que contribuem para o entendimento de como otimizar o marketing digital. Ao final deste curso, você será capaz de pensar holisticamente, de forma a otimizar campanhas, analisar tendências, gerar insights e relacionar o marketing digital com o customer experience. Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem.
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Course by
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Self Paced
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26 hours
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Portuguese
Leading Business Transformation by Charlene Li
Enhance customer experience and innovation within your company in this 100% online course by Charlene Li, expert on digital transformation and disruptive growth strategies.
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Course by
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Self Paced
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English
Fundamentos de Inteligência Artifical em Marketing
Nossas boas-vindas ao Curso Fundamentos de Inteligência Artificial em Marketing. A razão pela qual essa transformação se tornou tão importante é que as empresas estão repensando as estratégias por meio das quais atendem às necessidades de seus clientes e a maneira como esses clientes se envolvem com os serviços e ofertas das empresas, seja por meio de dispositivos móveis, internet das coisas ou outros dispositivos. Neste curso, você aprenderá sobre a transformação digital em marketing, passando por toda a história até chegarmos aos dias atuais. Ao final deste curso, você será capaz de coloc
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Course by
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Self Paced
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Portuguese
Transformação Digital: Marketing na Era dos Dados
Nossas boas-vindas ao Curso Transformação Digital: Marketing na Era dos Dados. A razão pela qual essa transformação se tornou tão importante é que as empresas estão repensando as estratégias por meio das quais atendem às necessidades de seus clientes e a maneira como esses clientes se envolvem com os serviços e ofertas das empresas, seja por meio de dispositivos móveis, internet das coisas ou outros dispositivos. Neste curso, você aprenderá sobre a transformação digital em marketing, passando por toda a história até chegarmos aos dias atuais. Ao término do curso, você será capaz de colocar
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Course by
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Self Paced
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Portuguese
Digital Channel Planning and E-Commerce Strategy
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Research shows that retail customers switch channels during their purchase-decision journey. Many of us research products online at home, or on-the-go using a mobile device, while checking online reviews and comparing prices. The final decision to purchase may happen online, or in a traditional brick-and-mortar store.
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Course by
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Self Paced
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12 hours
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English
International Hospitality & Healthcare Services Marketing
As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.
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Course by
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Self Paced
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5 hours
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English
Get Started with User Experience (UX) Design in Miro
By the end of this project, you will be able to design and visualize an end-to-end user experience. To do this you will gain hands-on experience exercising empathy to accurately document the stages, actions, emotions, and thoughts of the user while assessing opportunities and overall qualities of the customer experience in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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Course by
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Self Paced
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2 hours
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English
Net Promoter Score (NPS) and Sentiment Analysis in Miro
By the end of this project, you will be able to confidently analyze survey data by generating Net Promoter Score analytics to help understand and communicate the state of the overall Customer Experience (CX).
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Course by
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Self Paced
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2 hours
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English
Agile Projects: Creating User Stories with Value in Taiga
This guided project was developed to engage and harness your visionary and exploratory abilities. During this course, you will use input from previous phases of project development. Together we will identify, map, and analyse User Stories which are the components that make up the themes of the customer experience with the product and service. This is an important step for individuals or companies wanting to map value for customer to product features in new products or services; also, for enhancing their existing offerings.
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Course by
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Self Paced
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4 hours
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English
Digital Leadership and Digital Strategy Execution
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. The ability and willingness to strategically adopt digital initiatives to support business goals has never been more critical to an organization’s survival than it is today.
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Course by
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Self Paced
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11 hours
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English
Utilize Survey Monkey as an Evaluation Tool
Surveys and evaluations can be used to reflect on your training or customer experiences. The data you collect can help to adjust your training and you can find out directly from your employees if they are satisfied. Customers can let you know what they are thinking and what they actually want.
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Course by
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Self Paced
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2 hours
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English
Identifying, Attracting, and Growing Your Digital Audience
Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business.
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Course by
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Self Paced
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13 hours
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English
CVS Health Call Center Customer Service
The demand for call center customer service representatives is huge, there are thousands of open job roles in the US alone. If you are someone that enjoys talking to people and solving problems and are ready for new experiences, then this program is right for you. Customer service in a call center is an exciting career where every day is a new day and a new adventure.
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Course by
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Self Paced
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English
Introduction to Information Systems for Business
This Specialization is for learners seeking to develop skills in information systems. Through each course, learners will apply knowledge and skills to solve problems in their field (e.g., health informatics, legal, project management, customer experience/marketing, finance).
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Course by
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Self Paced
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English
Brand Management: Aligning Business, Brand and Behaviour
Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.
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Course by
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Self Paced
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17 hours
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English
Meta React Native
If you want to learn how to create apps for Android and iOS devices, this course is right for you. This program is taught by industry-recognized experts at Meta. Cross-platform mobile developers build and write code for apps that are hosted on mobile devices powered by multiple operating systems. They do everything from creating the app to debugging it after deployment.
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Course by
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Self Paced
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English
Branding: The Creative Journey
This Specialization aims to make branding concepts accessible to every learner and to teach them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding. It provides you with the necessary tools so that you are able to understand the brand behavior, understand the language of a brand and learn about the rational and emotional elements behind brands. It also attempts to make you understand the language of images. The amount of audiovisual content we receive today makes it hard for brands to break through that noise.
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Course by
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Self Paced
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English