Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
Our Courses
Generative Design for Additive Manufacturing
This course introduces you to one of the more common applications of generative design: Additive Manufacturing or 3D printing as it’s also known. In this course, we explore the basics of geometry creation and the mindset shift needed to build a generative design—a deeper understanding of generative design, its parameters, and how to work with the results specifically aimed at making a 3D printed metal part. We develop insightful understanding of the generative workflow by exploring Autodesk® Fusion 360™ tools and combining them with the creative process of taking an idea to a 3D model.
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Course by
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Self Paced
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26 hours
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English
Social Media Advertising
Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.
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Course by
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Self Paced
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17 hours
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English
Fundamentals of Social Media Advertising
This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.
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Course by
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Self Paced
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21 hours
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English
Digital Business Models
Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat.
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Course by
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Self Paced
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11 hours
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English
Introduction to Social Media Marketing
This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist.
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Course by
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Self Paced
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33 hours
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English
Social Media Management
This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness.
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Course by
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Self Paced
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25 hours
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English
Algorithms on Graphs
If you have ever used a navigation service to find optimal route and estimate time to destination, you've used algorithms on graphs. Graphs arise in various real-world situations as there are road networks, computer networks and, most recently, social networks!
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Course by
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Self Paced
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55 hours
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English