Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
Our Courses
Innovation Management
What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself. Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products.
-
Course by
-
Self Paced
-
7 hours
-
English
Digital Consumer Search and Marketing
Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels. By the end of the specialization, you will have a good understanding of the design and implementation of digital marketing strategies, as well as the importance and use of digital media and tools including: Search Engine Optimization (SEO) Content Marketing Social Media Marketing Mobile Marketing Pay Per Click (PPC) Web Analytics Email Marketing.
-
Course by
-
Self Paced
-
English
Reshaping Consumer Search
In this course, you will focus on reshaping digital consumer search. In particular, you will gain an understanding of digital marketing strategy planning and development.
-
Course by
-
Self Paced
-
14 hours
-
English
ADP Accountant Connect Certification
The Accountant Connect Certification Program is designed to provide accounting professionals with the knowledge, skills, and expertise needed to become proficient in the use and application of Accountant Connect. THIS COURSE IS LIMITED TO LEARNERS IN THE UNITED STATES.
-
Course by
-
Self Paced
-
4 hours
-
English
Meta AR Developer
Augmented Reality is projected to be a $88 billion industry by 2026. This program was designed by experts at Meta and will help you master AR development skills by covering nuances of AR in marketing, web AR, and AR in g…
-
Course by
-
Self Paced
-
English
Market Research
The Market Research Specialisation focuses on the essentials of research and the research process.
-
Course by
-
Self Paced
-
English
Understanding TikTok and Its Users
This is the first course in the Marketing with TikTok specialization. In this course, you will learn what TikTok is, who uses TikTok, and how people use this fun and unique platform. You will discover how to set up a personal account and learn all the best strategies for creating content.
-
Course by
-
Self Paced
-
4 hours
-
English
English for Effective Business Communications
In this course, we will delve into some business topics that illustrate how all company departments and teams need to work together to be successful. We will have some interesting topics learning vocabulary and ideas about human resources, management, and marketing. All of these departments need to work well together to avoid confusion and to be productive and efficient. We will also cover the very important topic of balancing our work tasks and our life outside of work.
-
Course by
-
Self Paced
-
15 hours
-
English
Create Customer Personas in Canva
By the end of this project you will have created a template for creating customer personas in Canva. After reviewing the Canva toolbar you'll create a customer persona template. Based on CRM data, social media information, and purchasing pattern information, customer personas will facilitate understanding of the ideal customer for your organization. They can then be leveraged to create effective marketing strategies and plans. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
-
Course by
-
Self Paced
-
2 hours
-
English
Design infographics with Prezi
This project will allow you to discover Prezi, an online platform for designing presentations and marketing content of all kinds. You'll learn about Prezi features and you will be able to create engaging and professional infographics with Prezi, in order to visualize data and present it in an easy-to-understand overview. This project is for people who would like to learn how to use Prezi to create clear, engaging, high-quality, and dynamic infographics.
-
Course by
-
Self Paced
-
3 hours
-
English
The Strategy of Content Marketing
This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing.
-
Course by
-
Self Paced
-
21 hours
-
English
Making Sense of Supplements
No matter how hard you try, there is no escaping the endless stream of advertising for all the nutritional supplements out there. From protein and creatine to caffeine and other more-controversial performance aids, there is something tailored to every health, wellness, and fitness goal. This course has been designed to help explore some of the most common trends in the nutritional supplementation landscape and to help separate research-supported hope from marketing hype.
-
Course by
-
Self Paced
-
3 hours
-
English
Marketing Strategy Capstone Project
The Capstone Project will require you to take the knowledge you’ve acquired throughout this specialization and put it into practice. Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketing Mix Implementation and Expected Results.
-
Course by
-
Self Paced
-
30 hours
-
English
Global Impact: Multiculturalism
This course embarks on the journey of understanding multicultural marketing's essentials. It elaborates on how culture influences consumer behavior and decision-making, and it explores the roles of multicultural consumer segments, generational and regional subcultures. The course imparts knowledge of various advertising strategies tailored for multicultural markets and discusses concepts like bilingual use, frame-switching, and communication channels' significance.
-
Course by
-
Self Paced
-
28 hours
-
English
Foundations of Marketing Practice for Non-Majors
This course is an introductory survey of marketing terminology, concepts and practices from an applied perspective. Emphasis is on the activities performed by marketing managers to address real world marketing problems. Primary emphasis is on the identification of marketing opportunities and the planning and execution of marketing mix activities required to target these opportunities.
-
Course by
-
Self Paced
-
6 hours
-
English
Create a services customer satisfaction process
In this 1-hour long project-based course, you will learn how to map your customer interactions, align marketing and service opportunities, design a process for achieving and measuring customer satisfaction. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
-
Course by
-
Self Paced
-
2 hours
-
English
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer or marketing director, or perhaps a small business owner, you will be looking to develop a simple process to create campaigns for yourself or your client.
-
Course by
-
Self Paced
-
9 hours
-
English
Twitter, LinkedIn, and YouTube Marketing
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. YouTube is second only to Facebook in popularity as a social network in 2021, with almost 2.3 billion active users. Twitter has introduced new fact-checking tools in response to recent controversies and remains a key platform for businesses striving to serve and engage audiences in real-time.
-
Course by
-
Self Paced
-
12 hours
-
English
Create corporate Newsletters with Canva
At the end of this project, you will have all the basic skills to create a professional Newsletter using Canva, an online tool for creating and editing Marketing visuals. You will be able to share your latest news and inform your favorite target audience. This project is intended for beginners, small business owners and startups who have no knowledge of graphic design and who would like to share specific information with their audience through Newsletters.
-
Course by
-
Self Paced
-
3 hours
-
English
Market Research and Consumer Behavior
Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module.
-
Course by
-
Self Paced
-
6 hours
-
English
Data Cleaning in Snowflake: Techniques to Clean Messy Data
in 2006, the British mathematician Clive Humby coined the phrase "Data is the new Oil". This analogy has been proven correct as data powers entire industries nowadays but if left unrefined, is effectively worthless. This 2.5 hours-long guided project is designed for business analysts & data engineers eager to learn how to Clean Messy Data in Snowflake Data Platform. By the end of the project, you will -Be able to identify common data quality issues then use SQL String functions to remove unwanted characters and split rows into multiple columns.
-
Course by
-
Self Paced
-
3 hours
-
English
Create a Marketing Analysis dashboard using G-Spreadsheets
In this 1-hour long project-based course, you will learn how to enter any data set on google sheets, organize and format your rows and columns, create drop down lists, create basic query formulas related to the data set and finally translate those formulas into dashboard and charts to help you better visualize your analysis. This will help beginner market analysts to prepare reports and dashboards to present it to their managers. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
-
Course by
-
Self Paced
-
2 hours
-
English
Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women
This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level. This course will support you to develop your marketing strategy and build your brand as your business grows. You will explore a range of useful marketing tools and learn how to use analytics to measure success in the context of your own business growth. You will gain a clear and comprehensive understanding of the marketing and sales cycle.
-
Course by
-
Self Paced
-
4 hours
-
English
Create website videos with Canva
At the end of this project, you will have all the basic skills to create videos for your website using Canva, an online tool for creating and editing Marketing visuals. You will use the various design tools, colors and graphics offered by Canva. This project is intended for intermediaries, small business owners and startups who have little to no knowledge of graphic design. It is ideal to create professional videos for websites using various video templates offered by Canva.
-
Course by
-
Self Paced
-
1 hour
-
English
Create an A/B web page marketing test with Google Optimize
In this 1.5-hour long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
-
Course by
-
Self Paced
-
2 hours
-
English