Generative AI for Business Leaders
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How Google does Machine Learning
Our Courses
Create a Professional Online Presence
Our digital identity and how we present ourselves online are essential for our professional lives. Learn how to create a professional online presence that enhances your employability and puts you in the spotlight for all the right reasons. In this course, you will learn about the elements that make up your professional online presence, and how to take control of your digital identity. With expert guidance, you’ll learn how to present yourself and your skills in an authentic and professional way and how to make your online presence have a positive impact on your career.
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Course by
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Self Paced
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8 hours
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English
Preparing for Your Retail Customer Service Role
This course provides resume and social media presence guidance to learners looking for a career in customer service. This allows you to optimize your resume for a customer service position and be prepared for your first interview. In addition, you will apply your knowledge gained over the previous courses in the program to a hands-on project that allows you to demonstrate the skills you’ve learned in each course.
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Course by
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Self Paced
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6 hours
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English
Reputation Management in a Digital World
Learn how to develop, manage and protect an organisation’s online reputation through social media including Facebook and Twitter.
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Course by
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14
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English
Online Advertising & Social Media
Learn how to develop Online Advertising Ecosystems complete with Social Media/Social Network and Media Big Data analysis for better decision making in all forms of outreach.
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Course by
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10
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English
Writing and Disseminating Grey Literature
If you are a researcher, academic, student, development sector professional or a practitioner who is keen to reach the research-based knowledge you have created to a wider audience, this course is for you. Vast amounts of knowledge are produced by educational and research institutions through rigorous research and fieldwork. Yet, there is a dearth of access to this knowledge among non-academic communities (which includes practitioners, policymakers, and citizens) due to the language used.
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Course by
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Self Paced
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26 hours
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English
Create Social Media Dashboards in Tableau
Social Media has fundamentally changed how we think about marketing.
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Course by
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Self Paced
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2 hours
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English
Digital Consumer Search and Marketing
Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels. By the end of the specialization, you will have a good understanding of the design and implementation of digital marketing strategies, as well as the importance and use of digital media and tools including: Search Engine Optimization (SEO) Content Marketing Social Media Marketing Mobile Marketing Pay Per Click (PPC) Web Analytics Email Marketing.
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Course by
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Self Paced
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English
Low Intermediate English: Calls & Messaging
In this course, you will learn how to get in touch with all the people in your life by phone, email, text, and even social media. Learning activities in this course will take place on Voxy, an engaging language learning platform that automatically adapts to your current level and your performance across reading, listening, speaking, grammar, and vocabulary skills so that every lesson is optimized for rapid improvement. Each week is made up of engaging, short, task-based lessons that can be done anywhere, anytime.
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Course by
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Self Paced
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19 hours
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English
Capstone: Create your own professional journalistic portfolio
This is it! It is time for YOU to be the journalist, and practice and display the skills you have learned through this Specialization journey. You will create your own professional journalistic portfolio, culminating in the creation of your own news report from start to finish. You will go through all the steps and skills used by professional journalists: conceptualizing a news report idea, reporting, interviewing, researching, and then compiling the information for an audience. Your learner community, along with the Michigan State Journalism team, will be with you every step of the way.
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Course by
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Self Paced
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16 hours
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English
ADP Accountant Connect Certification
The Accountant Connect Certification Program is designed to provide accounting professionals with the knowledge, skills, and expertise needed to become proficient in the use and application of Accountant Connect. THIS COURSE IS LIMITED TO LEARNERS IN THE UNITED STATES.
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Course by
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Self Paced
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4 hours
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English
Data Collection: Online, Telephone and Face-to-face
This course presents research conducted to increase our understanding of how data collection decisions affect survey errors.
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Course by
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Self Paced
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21 hours
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English
Foundations for Interviewing with Confidence
This is Course 2 in the Salesforce Sales Development Representative Professional Certificate. In order to successfully complete the course, please ensure you have taken Course 1: Groundwork for Success in Sales Development. The goal of this course is to prepare you to build your professional tech sales portfolio, and develop and leverage your personal and professional brand. You will be primed to ace your interview and leave a lasting impression on your future employer.
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Course by
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Self Paced
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19 hours
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English
How To Get Started With Pinterest Shopping
At the end of this project, you will have learned how to effectively use the image, information, and social media service Pinterest, and their shopping feature. Not only will you be able to create your own new reality by looking for ideas to improve or broaden several areas of life such as your nutrition by finding new recipes, your comfort at home by looking for new ideas to decorate your home, but you will also be able to create all that in one click.
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Course by
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Self Paced
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4 hours
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English
How to make invitations using Canva
In this project you will learn how to design invitations for any event using Canva. Canva is a free web design service where you have countless tools to design all kinds of media you need. Canvas is a great option for those looking for an easy-to-use platform to create compelling designs for their own business or social media content. Canva has many elements that are free and gives you a lot of freedom when it comes to designing. .
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Course by
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Self Paced
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3 hours
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English
Introduction to Social Media Marketing with Visme
By the end of this project, you will create an instagram post and an instagram story post using the free version of Visme. Your new acquired skills will help you market your business and products on social media. Consumers are constantly overloaded with information and images in social media. Part of social media marketing is learning creative ways to draw attention to products and services, oftentimes on a lean budget. In this project, learners will create edited social media photo posts using the free version of Visme.
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Course by
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Self Paced
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2 hours
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English
Become a Journalist: Report the News!
This Specialization will develop and enhance your understanding of the global field of journalism. You'll learn best practices and ethical standards for newsgathering processes and compiling a news report through hands-on projects, peer-to-peer feedback, and issue exploration. You will also study journalism's impact on societal issues and trends, plus explore career opportunities in newspapers, magazine, social media, Internet multimedia, television, radio, corporate and community journalism.
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Course by
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Self Paced
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English
Create Customer Personas in Canva
By the end of this project you will have created a template for creating customer personas in Canva. After reviewing the Canva toolbar you'll create a customer persona template. Based on CRM data, social media information, and purchasing pattern information, customer personas will facilitate understanding of the ideal customer for your organization. They can then be leveraged to create effective marketing strategies and plans. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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Course by
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Self Paced
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2 hours
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English
Customer Service Fundamentals
There are a growing number of exciting, well-paying jobs in today’s tech industry that do not require a traditional college degree, an one of the hottest areas with high demand is in IT customer service and support. Customer Service is a perfect entry point to start your career in IT, with a multitude of job openings ranging from onsite or remote help desk work to customer care or client support. We can help you get there with the Customer Service Fundamentals course.
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Course by
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Self Paced
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24 hours
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English
Twitter, LinkedIn, and YouTube Marketing
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. YouTube is second only to Facebook in popularity as a social network in 2021, with almost 2.3 billion active users. Twitter has introduced new fact-checking tools in response to recent controversies and remains a key platform for businesses striving to serve and engage audiences in real-time.
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Course by
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Self Paced
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12 hours
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English
Market Research
The Market Research Specialisation focuses on the essentials of research and the research process.
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Course by
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Self Paced
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English
Esports Teams and Professional Players
This course will be focusing on the competitive Esport team and individual professional players. Whether you are playing on a team or competing as an individual, you will find that being a professional Esports player is more complex and nuanced than most people realize. We will be talking a lot about the support staff surrounding players, the intricacy of navigating contracts, and the hardships of committing yourself to professional play. We will also be talking about the Esports media.
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Course by
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Self Paced
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6 hours
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English
Create a Facebook Business Page
This1.5-hour long project-based course is an introduction on how to create a Facebook business page. For this project, we will be working on Facebook.
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Course by
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Self Paced
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2 hours
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English
Artificial Intelligence: Ethics & Societal Challenges
Artificial Intelligence: Ethics & Societal Challenges is a four-week course that explores ethical and societal aspects of the increasing use of artificial intelligent technologies (AI). The aim of the course is to raise awareness of ethical and societal aspects of AI and to stimulate reflection and discussion upon implications of the use of AI in society. The course consists of four modules where each module represents about one week of part-time studies. A module includes a number of lectures and readings.
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Course by
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Self Paced
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14 hours
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English
How to Integrate Apps into Hootsuite Dashboard
In this project, you will learn to use the Hootsuite Platform, you will explore the Hootsuite dashboard, and learn to integrate free apps into your Hootsuite dashboard to work them all together. You will learn to integrate Google Drive, Pixx.io, and Weather stream apps within the Hootsuite. You will learn to attach media and various format files from third-party apps to your social media post. You will also learn to schedule posts on a specific date and time.
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Course by
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Self Paced
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3 hours
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English
Meta Social Media Marketing Capstone
In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Meta Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Meta.
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Course by
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Self Paced
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12 hours
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English