Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
Our Courses
Google SEO Capstone Project
SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO.
-
Course by
-
Self Paced
-
47 hours
-
English
Pattern Discovery in Data Mining
Learn the general concepts of data mining along with basic methodologies and applications. Then dive into one subfield in data mining: pattern discovery. Learn in-depth concepts, methods, and applications of pattern discovery in data mining. We will also introduce methods for data-driven phrase mining and some interesting applications of pattern discovery.
-
Course by
-
Self Paced
-
17 hours
-
English
Marketing in a Digital World
This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers.
-
Course by
-
Self Paced
-
29 hours
-
English
Entrepreneurship I: Laying the Foundation
This course will explore the earlier stages of the entrepreneurial venture process across four modules. The modules will examine the nature of growth and error in entrepreneurial settings and how to manage resources in those settings. In addition, the modules will explore the emergence of entrepreneurial opportunities, the formulation of ideas in relation to those opportunities, and how those opportunities and ideas influence entrepreneurial phenomena.
-
Course by
-
Self Paced
-
18 hours
-
English
Google SEO Fundamentals
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
-
Course by
-
Self Paced
-
30 hours
-
English
Academic Discussions in English
This is the third course in the Learn English: Advanced Speaking and Listening specialization. In this class you will learn about different types of conversations you will have in academic settings. You will also learn some strategies for helping you understand other people's meaning and for helping you express yourself effectively. Learners will record several videos of themselves participating in assigned group discussions with their own friends and upload the videos for peer feedback.
-
Course by
-
Self Paced
-
25 hours
-
English
Blockchain and Business
Blockchain will bring about profound changes to business, and even to the nature of business itself. This technology will disrupt how enterprises are funded and managed, how they create value, and even how they perform basic functions like marketing and accounting. In this course you will learn how blockchain technology will penetrate into the structures of organizations. You will explore how blockchain will transform the roles of the C-Suite, and how a blockchain can be used to manage and protect intellectual property.
-
Course by
-
Self Paced
-
56 hours
-
English
Country Level Economics: Macroeconomic Variables and Markets
This course discusses how macroeconomic variables affect individuals’ personal, professional, and public activities and lays the foundation for the analysis of the mechanisms that drive macroeconomic variables. It starts by introducing the key macroeconomic variables and explaining how they are defined and measured to interpret macroeconomic data properly.
-
Course by
-
Self Paced
-
17 hours
-
English
Conjunctions, Connectives, and Adverb Clauses
This is the second course in the Learn English: Advanced Grammar and Punctuation specialty. In this course, you will learn about a lot of different ways to join ideas to make more complex and interesting sentences. You'll learn about two types of conjunctions, many other types of connectives, and adverb clauses. You'll also learn about how to punctuate all of these expressions and the types of sentences they create.
-
Course by
-
Self Paced
-
22 hours
-
English
Fundamentals of Graphic Design
Graphic Design is all around us! Words and pictures—the building blocks of graphic design—are the elements that carry the majority of the content in both the digital world and the printed world. As graphic design becomes more visible and prevalent in our lives, graphic design as a practice becomes more important in our culture. Through visual examples, this course will teach you the fundamental principles of graphic design: imagemaking, typography, composition, working with color and shape... foundational skills that are common in all areas of graphic design practice.
-
Course by
-
Self Paced
-
15 hours
-
English
Engaging in Persuasive and Credible Communication
In "Engaging in Persuasive and Credible Communication", you will learn the key skill of persuasion, in the context of professional communication in a globalised world. Persuasive communication is essential to any professional workplace. From a simple email request for your colleague to help you, to developing a presentation for the board of directors, these are acts of communication that require a good degree of persuasion.
-
Course by
-
Self Paced
-
9 hours
-
English
Machine Learning: Regression
Case Study - Predicting Housing Prices In our first case study, predicting house prices, you will create models that predict a continuous value (price) from input features (square footage, number of bedrooms and bathrooms,...). This is just one of the many places where regression can be applied.
-
Course by
-
Self Paced
-
22 hours
-
English
Advanced Competitive Strategy
Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy). In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins.
-
Course by
-
Self Paced
-
12 hours
-
English
Corporate Finance II: Financing Investments and Managing Risk
In this course you will learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks. You will also learn how to measure and manage credit risk and how to deal with financial distress. You will discuss the mechanics of dividends and share repurchases, and how to choose the best way to return cash to investors. You will also learn how to use derivatives and liquidity management to offset specific sources of financial risk, including currency risks.
-
Course by
-
Self Paced
-
19 hours
-
English
Cyber Threats and Attack Vectors
Data breaches occur nearly every day. From very large retailers, down to your fantasy football website, and anywhere in between, they have been compromised in some way. How did the attackers get in? What did they do with the data they compromised? What should I be concerned with in my own business or my systems? This course is the second course in the Practical Computer Security. It will discuss types of threats and attack vectors commonly seen in today’s environment. I hate to be the bearer of bad news, but threats are all over the place!
-
Course by
-
Self Paced
-
12 hours
-
English
Introduction to Google SEO
Unlock the secrets of SEO! Dive into the fascinating world of Search Engine Optimization (SEO) and discover how major search engines like Google rank websites and content. This introductory course is your gateway to mastering the art of SEO, offering a thrilling blend of theory and hands-on practice to boost your visibility on Google. Course Highlights: Demystifying SEO - Uncover the inner workings of Google, the world's most popular search engine. Gain insider knowledge on how search algorithms evaluate and rank content, giving you a competitive edge in the digital landscape.
-
Course by
-
Self Paced
-
14 hours
-
English
Photography Techniques: Light, Content, and Sharing
Welcome to Course FOUR! In Modules 1-4 you will cover the final elements of the Specialization necessary to round out this introduction to the fundamentals of Photography, and prepare you for creating your own exciting project in the Capstone! You have come a long way since the beginning of this journey from Smartphone Basics to DSLR and Beyond. Just think of all the information you have absorbed and put to use in your assignments and quizzes, and the confidence you have gained that you CAN control the camera to make pictures you are proud to share.
-
Course by
-
Self Paced
-
24 hours
-
English
Number Theory and Cryptography
A prominent expert in the number theory Godfrey Hardy described it in the beginning of 20th century as one of the most obviously useless branches of Pure Mathematics”. Just 30 years after his death, an algorithm for encryption of secret messages was developed using achievements of number theory. It was called RSA after the names of its authors, and its implementation is probably the most frequently used computer program in the world nowadays. Without it, nobody would be able to make secure payments over the internet, or even log in securely to e-mail and other personal services.
-
Course by
-
Self Paced
-
17 hours
-
English
Digital Transformation
Designed for leaders focused on implementing new ideas, staying ahead of the competition and aligning their people, data and technology to drive digital transformation. First, we discuss the pace of change, and its impact, implications and opportunities. Traditional businesses need to rethink their underlying assumptions to create new game plans and capture new opportunities in the digital world.
-
Course by
-
Self Paced
-
14 hours
-
English
Engineering Project Management: Initiating and Planning
The goal of the course is to give you the tools to initiate a project plan, manage both stakeholders and relationships, organize their team, develop a project charter, and build a business case for a project.
-
Course by
-
Self Paced
-
20 hours
-
English
Data Structures
A good algorithm usually comes together with a set of good data structures that allow the algorithm to manipulate the data efficiently. In this online course, we consider the common data structures that are used in various computational problems. You will learn how these data structures are implemented in different programming languages and will practice implementing them in our programming assignments. This will help you to understand what is going on inside a particular built-in implementation of a data structure and what to expect from it.
-
Course by
-
Self Paced
-
25 hours
-
English
Linear Regression and Modeling
This course introduces simple and multiple linear regression models. These models allow you to assess the relationship between variables in a data set and a continuous response variable. Is there a relationship between the physical attractiveness of a professor and their student evaluation scores? Can we predict the test score for a child based on certain characteristics of his or her mother?
-
Course by
-
Self Paced
-
10 hours
-
English
Creative Writing: The Craft of Style
Your style is as unique and distinctive as your face, your voice, except that you can choose it, you can can work on it, enhance it. In this course we will introduce aspiring writers to the art of putting pressure on written language. We will study the use of metaphor and imagery, and demonstrate how clarity, grace, and inventiveness in word choice are imperative to a story’s success. Writers will emerge with the revision skills essential to all writers of good stories and good prose.
-
Course by
-
Self Paced
-
8 hours
-
English
Understanding Financial Markets
In this course, you will learn what the main financial markets and their characteristics are as well as how they are linked to the economy. Our very diversified team of experts will start by teaching you how the price of stocks and bonds are computed and why they move while you will become increasingly aware of the notion of risk and why it matters when measuring an investment's performance. The focus will then move to less popular markets such as gold, emerging markets, real estate, hedge funds and private markets.
-
Course by
-
Self Paced
-
11 hours
-
English
Cost and Economics in Pricing Strategy
How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits.
-
Course by
-
Self Paced
-
12 hours
-
English