Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
Our Courses
Startup Entrepreneurship
The Startup Entrepreneurship specialization focuses on issues of Innovation, Creativity and Entrepreneurship. It leads the students through the entire process of creating a start-up from an idea. Part One deals with ideas, and the creative imagination: discovering new ideas, new products, new services, new and better ways to do almost anything. Part Two focuses on how to build a business (entrepreneurship).
-
Course by
-
Self Paced
-
English
Technology Entrepreneurship
A new paradigm in entrepreneurship has replaced the model of the Silicon Valley startup garage with laptop computers and distributed networks. In this new paradigm, founders, partners, and critical startup resources may be accessed and acquired anywhere anytime. New technologies can be readily deployed to customers, markets, and distribution channels across the globe with the same infrastructure and underlying entrepreneurial principles and practices.
-
Course by
-
Self Paced
-
English
Music Business
This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law.
-
Course by
-
Self Paced
-
English
Innovation and entrepreneurship
This Specialized Program is aimed at leaders who seek to develop innovation and entrepreneurship projects for startups, corporations and family businesses. Through 4 courses, you will apply startup strategies and tools to innovate and generate value in your company and markets and the management of innovation techniques in corporate entrepreneurship strategies to develop and launch new products and services or for the strategic renewal of the organization.
-
Course by
-
Self Paced
-
English
Building Fintech Startups in Emerging Markets
Starting a small business can be very rewarding. This course starts by asking “What is entrepreneurship?” to then begin applying commonly used business planning tools, such as design thinking and business model canvas. Design thinking is a methodology that encourages startups to focus on user-centric products and services. Topics like regulation, intellectual property, funding, and growth are covered as they relate to building startups. Many of the entrepreneurship opportunities and especially those in emerging markets arise out of necessity, driven to solve a real need or a social problem.
-
Course by
-
Self Paced
-
19 hours
-
English
Legal Foundations for Entrepreneurs
By its nature, the law touches on many aspects of entrepreneurship, making it an applicable and versatile topic of study. For aspiring entrepreneurs, it's important to understand how to form the business and work with the initial customers. For active entrepreneurs, there are critical considerations on employment law and operating policies.
-
Course by
-
Self Paced
-
10 hours
-
English
Action-Driven Business Plan: From the ‘Classroom’ to the World
"Action-Driven Business Plan: From the ‘Classroom’ to the World" is a capstone project, that requires you, our learner, to pull together all you will have learned in the three courses that comprise the "Startup Entrepreneurship" Specialization. This course is in fact the culmination of the process designed to provide you with the opportunity to demonstrate what you have learned on a real-world project of your choice. During the following six weeks you will gradually create, improve and refine your business plan, moving from one milestone to another.
-
Course by
-
Self Paced
-
English
Business Models For Sustainability
We can no longer ignore humans’ negative impact on the planet. While some parts of the world still can close their eyes to shared and global sustainability challenges, the negative consequences of human activity in other parts of the world have increasingly detrimental effects on the planet and people’s lives. For example, in recent years, global warming is leading to heavy rainfall at unusual times of the year. As a result, in India, some farmers have lost their entire cotton harvest.
-
Course by
-
Self Paced
-
21 hours
-
English
Innovation for Entrepreneurs: From Idea to Marketplace
Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture. We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market.
-
Course by
-
Self Paced
-
11 hours
-
English
Legal Aspects of Entrepreneurship
By its nature, the law touches on many aspects of entrepreneurship, making it an applicable and versatile topic of study. For aspiring entrepreneurs, it's important to understand how to form the business, work with the initial customers, and hire. For active entrepreneurs, there are critical considerations on employment law, operating policies, and managing contracts. For everyone, the role that the law plays in managing the company, and its associated risks, must be properly understood to navigate challenges and capitalize on opportunities.
-
Course by
-
Self Paced
-
English
Innovation: From Creativity to Entrepreneurship
In a world characterized by volatility, uncertainty, complexity, and ambiguity, leaders require robust innovation skills. Thinking flexibly and developing an entrepreneurial mindset are critical to thriving in uncertain business environments. This specialization addresses how to recognize and question assumptions and constraints to identify and capitalize on opportunities.
-
Course by
-
Self Paced
-
English
Corporate Entrepreneurship: Innovating within Corporations
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses.
-
Course by
-
Self Paced
-
English
Value Creation Through Innovation
This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization.
-
Course by
-
Self Paced
-
English
Beyond Silicon Valley: Growing Entrepreneurship in Transitioning Economies
The path for entrepreneurs to grow their companies outside of well-developed entrepreneurial ecosystems like Silicon Valley is challenging. Most markets around the world do not look like Silicon Valley, and they never will. But there are other models to support new businesses. In transitioning markets (where entrepreneurs do not have much access to private sector financing), government officials, donors, and business leaders are experimenting with creative approaches to support the growth of entrepreneurs. Northeast Ohio, whose largest city is Cleveland, is one such community.
-
Course by
-
Self Paced
-
17 hours
-
English
Entrepreneurship: Launching an Innovative Business
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business. The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage.
-
Course by
-
Self Paced
-
English
Marketing Channel Strategy & B2B2C Routes to Market
This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. One critical component of value creation for customers in marketing that is often overlooked is how customers want to buy.
-
Course by
-
Self Paced
-
English
Social Business Model and Planning for Social Innovation
In this course we will take the social business opportunity that you have identified in the first course to a higher level. Specifically, you will develop a business model using the Business Model Canvas. Gradually you will also start writing your business plan. Moreover, you will be able to assess different organizational forms and select the one that is appropriate for your developed business model.
-
Course by
-
Self Paced
-
19 hours
-
English
Local Economic Development
Welcome to this MOOC on Local Economic Development (LED). Local economic development refers to the processes by which local governments, businesses, and civil society groups get together to raise income sustainably and improve their lives in a well-defined area. It’s about creating jobs, securing livelihoods, improving infrastructure and managing local resources. What do I learn? We will be dealing with questions such as the following. Why does economic development take place in some areas of the world and not in others? Why doesn’t it happen in your place?
-
Course by
-
Self Paced
-
27 hours
-
English
English for Business and Entrepreneurship
Welcome to English for Business and Entrepreneurship, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs. To enroll in this course for free, click on “Enroll now” and then select "Full Course. No certificate." This course is designed for non-native English speakers who are interested in learning more about the global business economy. In this course, you will learn about topics and language necessary to succeed in the international workplace.
-
Course by
-
Self Paced
-
32 hours
-
English
Identifying Social Entrepreneurship Opportunities
This Course will clarify the definition and meaning of Social Entrepreneurship and will focus on the need to learn about the source and root of a social problem. You will be introduced to different perspectives about Social Entrepreneurship and you will learn about complementary and opportunistic assets which will help you to detect an opportunity and develop an idea of how to create a business for social change.
-
Course by
-
Self Paced
-
25 hours
-
English
Design Thinking for the Greater Good: Innovation in the Social Sector
Do you work for a nonprofit or in the social sector? Are you struggling to solve the problems and meet the needs of the people you serve? Come learn more about how design thinking, a human-centered approach to problem solving, can help you truly understand an issue, generate ideas worth testing and iterate to find solutions that make a real difference.
-
Course by
-
Self Paced
-
8 hours
-
English
Entrepreneurship Strategy: From Ideation to Exit
This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management.
-
Course by
-
Self Paced
-
19 hours
-
English
Digital Product Management: Modern Fundamentals
Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day.
-
Course by
-
Self Paced
-
12 hours
-
English
Hypothesis-Driven Development
To deliver agile outcomes, you have to do more than implement agile processes- you have to create focus around what matters to your user and constantly test your ideas.
-
Course by
-
Self Paced
-
11 hours
-
English
Managing an Agile Team
While agile has become the de facto standard for managing digital innovation teams, many wonder if they’re doing it ‘right’. Twitter is full of jokes about how teams say they do agile but don’t ‘really’ do it. The reality is that getting the most out of agile is less about observing specific procedures and more about how a team focuses and measures their progress. Rather than just boring you with an accounting of agile methodologies, this course focuses on helping you better charter your team’s focus, definition of success, and practice of agile.
-
Course by
-
Self Paced
-
11 hours
-
English