Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
Our Courses
Econometrics: Methods and Applications
Welcome! Do you wish to know how to analyze and solve business and economic questions with data analysis tools? Then Econometrics by Erasmus University Rotterdam is the right course for you, as you learn how to translate data into models to make forecasts and to support decision making. * What do I learn? When you know econometrics, you are able to translate data into models to make forecasts and to support decision making in a wide variety of fields, ranging from macroeconomics to finance and marketing.
-
Course by
-
Self Paced
-
66 hours
-
English
Marketing Channel Governance
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. In this course you will gain a framework for analyzing how much warmth/friendship/socialization is needed for a range of business relationship types. You will also be introduced to the benefits and drawbacks of distributing on Amazon and other third party platforms in which third party resellers are present.
-
Course by
-
Self Paced
-
9 hours
-
English
Marketing with TikTok
This program is for anyone asking, “Is TikTok right for my business?” In the first course, Getting Started with TikTok, you’ll be introduced to the TikTok platform, including who’s on it and what they’re creating. Then in the second course, TikTok for Business, you'll learn how businesses use TikTok, how they tailor content to the platform, and how they find an audience.
-
Course by
-
Self Paced
-
English
Create environmental awareness content with Canva
At the end of this project, you will have all the basic skills to create several professional designs to raise awareness of climate change and encourage your audience to embrace sustainable development using the Canva platform, an online tool to create and edit marketing visuals. You will be able to create customizable graphic designs using the various design tools offered by Canva.
-
Course by
-
Self Paced
-
3 hours
-
English
Network Analysis for Marketing Analytics
Network analysis is a long-standing methodology used to understand the relationships between words and actors in the broader networks in which they exist. This course covers network analysis as it pertains to marketing data, specifically text datasets and social networks. Learners walk through a conceptual overview of network analysis and dive into real-world datasets through instructor-led tutorials in Python.
-
Course by
-
Self Paced
-
10 hours
-
English
Marketing Strategy
This introductory MBA marketing strategy course emphasizes core marketing concepts involved in creating, communicating, and delivering value as core to business models. It covers marketing in various contexts including small businesses, corporations, and nonprofits, focusing on the exchange of value. The course introduces key marketing concepts: the "four Cs" (customer values, company capacity, competitors, constraints) and the "four Ps" (product, price, place, promotion).
-
Course by
-
Self Paced
-
English
Business and Marketing Strategies
In this Specialization you will develop knowledge and skills in the interconnected spheres of business and marketing. This is facilitated by the application of a global perspective, which enables you to recognise market opportunities and how to create a competitive advantage through reflecting on both short and long term operational and marketing driven issues.
-
Course by
-
Self Paced
-
English
Intro to International Marketing
About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization.
-
Course by
-
Self Paced
-
8 hours
-
English
Meta Marketing Analytics
This eight-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary. Developed by marketing analytics experts at Aptly and Meta, and designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and more. You’ll learn basic marketing principles, how data informs marketing decisions, and how you can apply the OSEMN data analysis framework to approach common analytics questions.
-
Course by
-
Self Paced
-
English
Sell a product or a service with Canva
At the end of this project, you will have all the basic skills to create varied graphic content that will help you sell your products and services using Canva, an online tool for creating and editing Marketing visuals. You will use these various design tools, colors and graphics offered by Canva. This project is for beginners, small business owners who have no knowledge of graphic design. It is ideal for creating professional graphic content that will help you promote and sell your products and services to your audience.
-
Course by
-
Self Paced
-
3 hours
-
English
Business English
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions.
-
Course by
-
Self Paced
-
English
Data Analytics in Sports Law and Team Management
This course provides an introduction to the fundamental ideas in applying data analytics to issues surrounding key regulatory and management functions within the sports industry. Sports as an industry is increasingly relying on data analytics for more effective deployment of resources and assessment of performance in areas ranging from player productivity to fan engagement, talent identification and development, coaching, sponsorship, and marketing. This course and its successors will help you understand this new role of data analysis in the sports business.
-
Course by
-
Self Paced
-
9 hours
-
English
International Cyber Conflicts
By nature, cyber conflicts are an international issue that span across nation-state borders. By the end of the course, you will be able to apply the knowledge gained for analysis and management of international cyber incidents and conflicts including for activities such as development of policy related to cybercrime and cyberwarfare.
-
Course by
-
Self Paced
-
9 hours
-
English
Marketing Mix Implementation
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market.
-
Course by
-
Self Paced
-
English
Lead Management in Salesforce
The second course in the Salesforce Sales Operations Professional Certificate, Lead Management in Salesforce, is for anyone who is curious about entry level sales roles that require foundational skills in Salesforce, the sales operations specialist role specifically, and how to use tools in Salesforce to manage leads in a real world business setting. This second course will give you a foundational understanding of how to help sales and marketing teams optimize the lead management process.
-
Course by
-
Self Paced
-
65 hours
-
English
UI / UX Design
The UI/UX Design Specialization brings a design-centric approach to user interface and user experience design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone. In this sequence of four courses, you will summarize and demonstrate all stages of the UI/UX development process, from user research to defining a project’s strategy, scope, and information architecture, to developing sitemaps and wireframes.
-
Course by
-
Self Paced
-
English
Strategies for Converting and Retaining Customers Online
Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan.
-
Course by
-
11 hours
-
English
Career 911: Your Future Job in Medicine and Healthcare
This course aims to help high school students, recent graduates, and those considering career transitions explore health care career options and learn strategies for entry into the health care workforce and health related fields. There are lots of amazing job opportunities in medicine and healthcare! Join us, as we share the strategies and secrets for getting those jobs.
-
Course by
-
Self Paced
-
20 hours
-
English
Social Media Data Analytics
Learner Outcomes: After taking this course, you will be able to: - Utilize various Application Programming Interface (API) services to collect data from different social media sources such as YouTube, Twitter, and Flickr. - Process the collected data - primarily structured - using methods involving correlation, regression, and classification to derive insights about the sources and people who generated that data. - Analyze unstructured data - primarily textual comments - for sentiments expressed in them. - Use different tools for collecting, analyzing, and exploring social media data for resea
-
Course by
-
13 hours
-
English
Google Digital Marketing & E-commerce
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth.
-
Course by
-
Self Paced
-
English
Creating a Differential Competitive Advantage -Jagdish Sheth
This is a master class in gaining a competitive marketing advantage. Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through proven strategies and practical steps for implementing technology, segmentation, differentiation, and positioning into your marketing plan. Professor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to help grow your brand and set your business apart from the competition.
-
Course by
-
Self Paced
-
English
Promote your Brand with Social Media Marketing using Befunky
In this 2-hour long project-based course, you will create a simple ad from a photo, stock images, a Facebook cover page, a series of cohesive Instagram stories as well as learn to move your creations across social media platforms.
-
Course by
-
Self Paced
-
3 hours
-
English
Global Marketing: Cultural Frameworks
This course reviews the dramatic changes that Globalization has brought to businesses. Markets are growing culturally diverse and companies face the challenge of managing an increasing culturally diverse workforce. It is then increasingly important for managers to incorporate cultural variables into their decision making models. This course enables students to understand how globalization changes consumers and employees at a psychological level.
-
Course by
-
Self Paced
-
15 hours
-
English
International Marketing & Cross Industry Growth
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment.
-
Course by
-
Self Paced
-
English
Machine Learning for Marketing
Understand the structure and techniques used in Machine Learning, Text Mining, and Decision Science for Marketing. Explore the fascinating world of Machine Learning and its transformative applications in marketing. Explain how analytics and decision science approaches for marketing can enhance the quality of marketing decision-making. Foundation in digital marketing analytics to understand the consumer journey, intent, and activity on your business website.
-
Course by
-
Self Paced
-
English