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Our Courses
Strategic Innovation: Managing Innovation Initiatives
You may have noticed that what is new often behaves differently than what has become accepted over time whether it is in a market, technology, or with people and firms. This course helps you develop a perspective on managing innovation. That is, you will build your capability to lead and design your organization in effectively implementing innovation initiatives and achieving their strategic intent. To do this, you will learn a set of frameworks, tools, and concepts that can help you address several important challenges in managing innovation.
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Course by
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Self Paced
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21 hours
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English
Strategic Innovation: Building and Sustaining Innovative Organizations
Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs. This course introduces the fundamental strategy concepts and tools that enable firms to manage technological innovations for competitive advantage. It does so by first considering the sources of technological change and how to leverage technologies to create firm value. It then examines the various mechanisms for extracting value from technologies, both legal (e.g., patents, trade secrecy, etc.) and strategic (e.g., lead time, complementary assets, etc.).
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Course by
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Self Paced
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15 hours
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English
Speaking to inform: Discussing complex ideas with clear explanations and dynamic slides
In the professional realm, most speeches and presentations we give are informative in scope. A scientist needs to explain her recent research findings. A financial officer needs to report on quarterly earnings to his company’s board. A technology professional needs to educate a consumer about a new product. Any time you need to convey ideas or demonstrate a process, you’re dealing with informative speaking. Informative speaking is a fun puzzle. You need to think from the perspective of your audience to identify what they need to hear in order to understand the key ideas.
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Course by
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Self Paced
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14 hours
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English
Positive Psychology: Martin E. P. Seligman's Visionary Science
Dr. Martin E.P. Seligman—renowned worldwide as the “father of Positive Psychology”—has led visionary leaps in the scientific research, empirical data and personal understandings of human flourishing. This course explores the past, present and future of positive psychology as a journey through the key scientific leaps led by Dr. Seligman and his colleagues at the University of Pennsylvania's Positive Psychology Center and Master of Applied Positive Psychology program. There are no prerequisites.
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Course by
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Self Paced
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16 hours
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English
Securing Investment Returns in the Long Run
In this course, you will learn about the famous dichotomy between active and passive investing, how to appropriately measure and analyze investment performance and what the future trends in the investment management industry are. You will first learn about absolute and relative performance, risk-adjusted returns and how to decompose investment performance. The focus will then shift to the two main categories of investment vehicles, active and passive funds, and what they entail in terms of expected performance.
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Course by
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Self Paced
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8 hours
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English
Cloud Networking
In the cloud networking course, we will see what the network needs to do to enable cloud computing.
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Course by
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Self Paced
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23 hours
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English
Investments II: Lessons and Applications for Investors
In this course, you will start by reviewing the fundamentals of investments, including the trading off of return and risk when forming a portfolio, asset pricing models such as the Capital Asset Pricing Model (CAPM) and the 3-Factor Model, and the efficient market hypothesis. You will be introduced to the two components of stock returns – dividends and capital gains – and will learn how each are taxed and the incentives provided to investors from a realization-based capital gains tax.
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Course by
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Self Paced
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20 hours
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English
Pharmaceutical and Medical Device Innovations
This course in the Healthcare Marketplace specialization gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of the strategy deployed for pricing drugs and new technologies as well as the market sizing exercise to identify where future research and development investments should be made.
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Course by
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Self Paced
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13 hours
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English
Creative Writing: The Craft of Setting and Description
In this course aspiring writers will be introduced to the techniques that masters of fiction use to ground a story in a concrete world. From the most realist settings to the most fantastical, writers will learn how to describe the physical world in sharp, sensory detail. We will also learn how to build credibility through research, and to use creative meditation exercises to deepen our own understanding of our story worlds, so that our readers can see all that we imagine.
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Course by
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Self Paced
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7 hours
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English
User Research and Design
In this course you will learn and practice techniques of user research and early UI design exploration. First, you will learn and practice several techniques for user research, including in-person research and survey and log-analysis techniques. Then, you will learn to analyze and deliver user research in forms that support UI design, including personas, use cases, tasks, and scenarios. Finally, you will learn and practice ideation techniques that start from user research and broadly generate potential design ideas.
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Course by
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Self Paced
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8 hours
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English
Fitting Statistical Models to Data with Python
In this course, we will expand our exploration of statistical inference techniques by focusing on the science and art of fitting statistical models to data. We will build on the concepts presented in the Statistical Inference course (Course 2) to emphasize the importance of connecting research questions to our data analysis methods.
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Course by
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Self Paced
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15 hours
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English
Optimizing a Website for Google Search
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
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Course by
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Self Paced
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14 hours
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English
Cost and Economics in Pricing Strategy
How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits.
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Course by
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Self Paced
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12 hours
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English
Cloud Computing Concepts, Part 1
Cloud computing systems today, whether open-source or used inside companies, are built using a common set of core techniques, algorithms, and design philosophies – all centered around distributed systems. Learn about such fundamental distributed computing "concepts" for cloud computing. Some of these concepts include: clouds, MapReduce, key-value/NoSQL stores, classical distributed algorithms, widely-used distributed algorithms, scalability, trending areas, and much, much more! Know how these systems work from the inside out.
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Course by
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Self Paced
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23 hours
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English
Cloud Computing Concepts: Part 2
Cloud computing systems today, whether open-source or used inside companies, are built using a common set of core techniques, algorithms, and design philosophies – all centered around distributed systems. Learn about such fundamental distributed computing "concepts" for cloud computing. Some of these concepts include: clouds, MapReduce, key-value/NoSQL stores, classical distributed algorithms, widely-used distributed algorithms, scalability, trending areas, and much, much more! Know how these systems work from the inside out.
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Course by
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Self Paced
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20 hours
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English
Ethical Leadership Through Giving Voice to Values
This course offers an action-oriented introduction to Giving Voice to Values (or GVV), an exciting new approach to values-driven leadership development in the workplace, in business education and in life. GVV is not about persuading people to be more ethical, but instead it starts from the premise that most of us already want to act on our values, but that we also want to feel that we have a reasonable chance of doing so effectively.
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Course by
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Self Paced
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11 hours
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English
Web Design: Strategy and Information Architecture
This course is focused on the early user experience (UX) challenges of research, planning, setting goals, understanding the user, structuring content, and developing interactive sequences. While the concepts covered will translate to many kinds of interactive media (apps, digital kiosks, games), our primary focus will be on designing contemporary, responsive websites.
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Course by
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Self Paced
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12 hours
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English
The Importance of Listening
In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video.
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Course by
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Self Paced
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8 hours
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English
Information & Digital Literacy for University Success
This Specialization is aimed at preparing students for undergraduate study in an English-speaking university. The course equips you for full participation and engagement with your studies by building awareness and understanding of the core values and expectations of academic culture, and providing you with practical strategies to apply to your studies. In this course, you will learn how to develop your Information & Digital Literacy Skills to help you achieve success in your university studies.
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Course by
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Self Paced
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35 hours
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English
Google SEO Fundamentals
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
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Course by
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Self Paced
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30 hours
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English
Digital Marketing Capstone
This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan.
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Course by
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Self Paced
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14 hours
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English
Mediation and Conflict Resolution
Mediation is a crucial means to reaching peaceful and agreed solutions in today’s world – on an international, political, industrial, peace-keeping or social level. With the course you will be able to choose and lead a mediation process. You will gain a deeper understanding of workplace and international conflict resolution. Fundamentals of Negotiation are required to complete this MOOC.
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Course by
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Self Paced
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14 hours
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English
Web Design: Wireframes to Prototypes
This course is focused on the application of the early UX research to actual user interfaces: the creation of wireframes, high-fidelity mockups, and clickable prototypes.
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Course by
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Self Paced
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41 hours
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English
Google SEO Capstone Project
SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO.
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Course by
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Self Paced
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47 hours
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English
Data Management and Visualization
Whether being used to customize advertising to millions of website visitors or streamline inventory ordering at a small restaurant, data is becoming more integral to success. Too often, we’re not sure how use data to find answers to the questions that will make us more successful in what we do. In this course, you will discover what data is and think about what questions you have that can be answered by the data – even if you’ve never thought about data before.
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Course by
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Self Paced
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12 hours
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English