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Our Courses
Interessen des durchschnittlichen Facebook Nutzers
Nach Abschluss dieses Projekts kannst du, unabhängig davon, ob du eine neue Marke startest oder eine bestehende mithilfe deiner Social-Media-Strategie optimieren möchtest, besser auf deine Facebook Kundschaft eingehen und diese gezielt erreichen. Ziel dieses Projekts ist es, sich mit den Interessen des durchschnittlichen Facebook User und dessen Gewohnheiten vertraut zu machen. Erst dann ist es möglich, eine Marketing Strategie zu erstellen und deine Kunden auf Facebook gezielt anzusprechen.
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Course by
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Self Paced
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3 hours
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German
Twitter, LinkedIn, and YouTube Marketing
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. YouTube is second only to Facebook in popularity as a social network in 2021, with almost 2.3 billion active users. Twitter has introduced new fact-checking tools in response to recent controversies and remains a key platform for businesses striving to serve and engage audiences in real-time.
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Course by
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Self Paced
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12 hours
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English
Crea Videos para Redes Sociales con PicsArt
Al final de este proyecto usted habrá aprendido a crear un video para las redes sociales usando la versión gratis de PicsArt. PicsArt es un programa de edición basado en la web para editar fotos y videos. Consumidores hoy en día están constantemente saturados con información e imágenes en las redes sociales.
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Course by
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Self Paced
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3 hours
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Spanish
Einführung in Easil für Soziale Medien
Nach Abschluss dieses Projekts wirst du gelernt haben Grafikdesignplattform Easil zu nutzen und individuelle Posts für Soziale Medien zu kreieren. Wir werden heute die kostenlose Easil Version zur Erstellung unserer Projekte verwenden. User von sozialen Netzwerken werden im heutigen Zeitalter von Informationen und Bildern regelrecht überschwemmt. Aufgabe des Social Media Marketings ist es daher, kreative Wege zu finden um die Aufmerksamkeit der User für ihre Produkte und Dienstleistungen zu gewinnen. Dies erfolgt oftmals auf Basis eines sehr geringen Marketing Budgets.
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Course by
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Self Paced
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3 hours
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German
Finde Zielgruppen-Interessen mit Facebook Audience Insights
Nach Abschluss dieses Projekts kannst du auf Facebook Audience Insights zugreifen und wichtige Eigenschaften deiner Zielgruppe für deine Facebook Werbekampagnen filtern. Du wirst lernen die Interessen deiner Zielgruppe gezielt mit Hilfe von Facebook Audience Insights zu analysieren und dein Wissen bei der Erstellung einer Werbekampagne anzuwenden. Das Ziel von Social Media Marketing besteht darin kreative Wege zu finden um seine Zielgruppe in den sozialen Medien anzusprechen und für deine Produkte oder Dienstleistungen zu begeistern.
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Course by
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Self Paced
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1 hour
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German
Zielsetzung für eine Facebook Werbekampagne
Nach Abschluss dieses Projekts kannst du, unabhängig davon, ob du eine neue Marke startest oder eine bestehende mithilfe deiner Social-Media-Strategie optimieren möchtest, besser auf deine Facebook Kundschaft eingehen und diese gezielt erreichen. Aufgabe des Social Media Marketings ist es, kreative Wege zu finden um die Aufmerksamkeit der User für ihre Produkte und Dienstleistungen zu gewinnen. Dies erfolgt oftmals auf Basis eines sehr geringen Marketing Budgets.
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Course by
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Self Paced
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1 hour
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German
Erstelle Social Media Anzeigen in Canva
Nach Abschluss dieses Projekts, kannst du Anzeigen für soziale Medien mit Hilfe der gratis Version von Canva kreieren und gestalten. Egal, ob du eine neue Marke startest oder eine bestehende mithilfe deiner Social-Media-Strategie optimieren möchtest – visuelle Inhalte unterstützen dich bei der Etablierung deiner Online-Identität. Aufgabe des Social Media Marketings ist es, kreative Wege zu finden um die Aufmerksamkeit der User für ihre Produkte und Dienstleistungen zu gewinnen, oftmals auf Basis eines sehr geringen Marketing Budgets.
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Course by
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Self Paced
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3 hours
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German
Introducción a PicsArt para Redes Sociales
Consumidores hoy en día están constantemente saturados con información e imágenes en las redes sociales. Parte del social media marketing es aprender maneras creativas para atraer la atención a productos y servicios , con un presupuesto que muchas veces es magro. Al final de este proyecto usted habrá creado un proyecto fotográfico editado para medios sociales usando la versión gratis de PicsArt. PicsArt es un programa de edición basado en la web para editar fotos y videos.
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Course by
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Self Paced
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3 hours
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Spanish
Promote your Brand with Social Media Marketing using Befunky
In this 2-hour long project-based course, you will create a simple ad from a photo, stock images, a Facebook cover page, a series of cohesive Instagram stories as well as learn to move your creations across social media platforms.
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Course by
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Self Paced
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3 hours
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English
Digital Business Marketing with Easil
By the end of this project, you will know how to use Easil to digitally promote and advertise your business on Social Media. You will have learned how to create a Facebook Ad and a Facebook Cover with help of Easil. We will both use templates, and create designs from scratch. Consumers are constantly overloaded with information and images in social media. Part of social media marketing is learning creative ways to draw attention to products and services, oftentimes on a lean budget. In this course, learners will create edited social media photo posts using the free version of Easil.
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Course by
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Self Paced
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3 hours
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English
Content Strategy for Professionals: Expanding Your Content’s Reach
In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach.
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Course by
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Self Paced
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English
Meta Social Media Marketing
Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place.
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Course by
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Self Paced
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English
Social Media Marketing
This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles.
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Course by
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Self Paced
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English
Digital Consumer Search and Marketing
Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels. By the end of the specialization, you will have a good understanding of the design and implementation of digital marketing strategies, as well as the importance and use of digital media and tools including: Search Engine Optimization (SEO) Content Marketing Social Media Marketing Mobile Marketing Pay Per Click (PPC) Web Analytics Email Marketing.
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Course by
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Self Paced
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English
Erstelle Stories für Instagram und Facebook in Easil
Nach Abschluss dieses Projekts, kannst du ansprechende Stories für Instagram und Facebook mit Hilfe der gratis Version von Easil entwerfen. User von sozialen Netzwerken werden im heutigen Zeitalter von Informationen und Bildern regelrecht überschwemmt. Aufgabe des Social Media Marketings ist es daher, kreative Wege zu finden um die Aufmerksamkeit der User für ihre Produkte und Dienstleistungen zu gewinnen. Die webbasierte Plattform Easil bietet alle nötigen Werkzeuge um visuell attraktive und organisierte Produkte alleine, oder als Team zu kreieren und zu teilen.
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Course by
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Self Paced
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4 hours
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German
Meta Social Media Marketing Capstone
In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Meta Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Meta.
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Course by
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Self Paced
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12 hours
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English
Introduction to Social Media Marketing with Visme
By the end of this project, you will create an instagram post and an instagram story post using the free version of Visme. Your new acquired skills will help you market your business and products on social media. Consumers are constantly overloaded with information and images in social media. Part of social media marketing is learning creative ways to draw attention to products and services, oftentimes on a lean budget. In this project, learners will create edited social media photo posts using the free version of Visme.
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Course by
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Self Paced
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2 hours
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English
Facebook, Instagram, and Snapchat Marketing
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active users in 2021. Instagram has become a key platform for businesses striving to engage women aged 18 – 24 when shopping online. If teenagers and young adults are an important target audience, should businesses also include Snapchat in their social marketing mix?
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Course by
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Self Paced
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12 hours
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English
GetVirtual: How to Launch Your Online Business
The GetVirtual (GV) online training series teaches future entrepreneurs how to launch their first online business by providing step-by-step guidance for launching a website, building a logo and understanding the basics of online social media marketing. Course participants will gain access to GV's project management templates designed to support basic business transactions from initial client intake to invoicing. Through a sequence of activities, videos and readings, GetVirtual lessons build business IQ as well as the entrepreneurial and leadership mindsets essential to small business owners.
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Course by
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Self Paced
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13 hours
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English
Edit Your Photos for Social Media Marketing using PicsArt
Consumers are constantly overloaded with information and images in social media.
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Course by
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Self Paced
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3 hours
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English
How to edit photos for Social media with Canva
By the end of this project, you will learn how to edit photos for social media using the free version of Canva. An essential role of your social media marketing strategy is to establish your online identity and to appeal to your users, many times on a lean marketing budget. You don’t need to be a professional photographer to create eye-catching images and photo projects. You can use Canva to complete this project because it provides all the tools you need to edit photos for social media, while offering a variety of options for sharing and publishing.
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Course by
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Self Paced
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1 hour
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English
Interests of the average Facebook User
After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to better understand and reach your Facebook target audience. The goal of this project is to get to know and understand the interests of the average Facebook user.
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Course by
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Self Paced
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1 hour
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English
Create Facebook Graphics in Visme
By the end of this project, you will have learned how to create Facebook graphics to advertise your business on social media using the free version of Visme.
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Course by
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Self Paced
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1 hour
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English
Digital Marketing Analytics
Welcome to the Digital Marketing Analytics course! We live in an era of digital technology and most marketing activities are shifting to digital platforms. It is indispensable for businesses to proactively take action on their websites, social media, blogs, and other digital platforms and to carefully examine the intent and action data of the consumers. A careful examination of the consumer or prospective consumer’s digital activity can provide deep insights that can make a company create winning products and cement its leadership position in the markets.
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Course by
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Self Paced
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16 hours
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English
Creating a Free Business Page with Blogger
In this 1-hour long project-based course, you will learn how to create a small business blog using the Blogger.com platform, how to customize their page, how to interact with customers and promote their business, and how to use the Stats tab to analyze their reach. This course will benefit small business owners with limited to no social media marketing experience. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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Course by
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Self Paced
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2 hours
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English