Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
Our Courses
Création de Designs Marketing avec Canva
À la fin de ce projet, vous serez capable de créer un exemple de graphique de réseaux sociaux pour les entreprises. Le graphique est partageable sur les plateformes de réseaux sociaux de votre entreprise. Vous serez en mesure d’intégrer la palette de couleurs de votre guide de style d’affaires, afin de créer la reconnaissance de la marque dans le cadre de votre stratégie de marketing sur les réseaux sociaux.
-
Course by
-
Self Paced
-
2 hours
-
French
Créer un Moodboard pour votre marque avec Canva
À la fin de ce projet, vous aurez toutes les compétences de base pour créer un moodboard appelé aussi planche d'inspiration pour votre marque en utilisant la plateforme Canva, outil en ligne de création et d’édition de visuels Marketing. Vous serez capable de définir votre identité de marque et de mener à bien vos projets créatifs en utilisant les divers outils de conception, couleurs et graphiques proposés par Canva.
-
Course by
-
Self Paced
-
1 hour
-
French
Retouchez et modifiez vos images avec Canva
À la fin de ce projet, vous aurez toutes les compétences de base pour retoucher et modifier vos images d’une manière professionnelle en utilisant la plateforme Canva, outil en ligne de création et d’édition de visuels Marketing.
-
Course by
-
Self Paced
-
1 hour
-
French
Visme pour les débutants
À la fin de ce projet, vous aurez toutes les compétences de base pour utiliser Visme, outil en ligne de conception et d’édition de visuels Marketing. Vous serez capable de découvrir en détail les différentes fonctionnalités de la plateforme, et serez en mesure de tester les outils de création de contenu graphique pour la première fois.
-
Course by
-
Self Paced
-
3 hours
-
French
Comment créer un entonnoir avec Facebook Analytics
Dans ce projet guidé d'une heure, vous allez comprendre Facebook Analytics en analyser la suppression de cet outil, ensuite étudier l'entonnoir de vente Facebook avec ses parties principales en parlant de quoi il se diffère d'un entonnoir de marketing. À la fin de ce projet, vous aurez appris à développer votre entreprise en élaborant un entonnoir de vente Facebook.
-
Course by
-
Self Paced
-
1 hour
-
French
Créer une présentation de marché cible avec Canva
À la fin de ce projet, vous aurez toutes les compétences de base pour créer une présentation de votre marché cible utilisant gratuitement la plateforme Canva, outil en ligne de création et d’édition de visuels Marketing. Grâce à ce projet, vous serez capable de créer une présentation Marketing gratuitement qui vous permettra de comprendre votre audience en détails et de proposer une offre adéquate à la demande de votre marché cible. Remarque : ce cours fonctionne le mieux pour les étudiants basés en Amérique du Nord.
-
Course by
-
Self Paced
-
2 hours
-
French
Comment vendre ses produits et services avec Canva
À la fin de ce projet, vous aurez toutes les compétences de base pour créer du contenu graphique varié qui vous aidera à vendre vos produits et services en utilisant la plateforme Canva, outil en ligne de création et d’édition de visuels Marketing. Vous utiliserez ces divers outils de conception, couleurs et graphiques proposés par Canva.
-
Course by
-
Self Paced
-
1 hour
-
French
Choisissez une publication basée sur l'engagement avec Facebook pour les entreprises
Dans ce projet guidé d'une heure, vous apprendrez à choisir un type de publication en fonction de l'engagement souhaité avec Facebook for Business. Vous apprendrez les étapes pour créer une page d'entreprise facebook. Ce projet guidé comprendra également des explications sur les différents aspects liés aux stratégies marketing et aux publications qui attirent un public plus large. À la fin de ce projet, vous pourrez créer une page d'entreprise, choisir la vôtre et suivre certaines publications de stratégies marketing afin de toucher un public plus large.
-
Course by
-
Self Paced
-
1 hour
-
French
Créer du contenu de développement durable avec Canva
À la fin de ce projet, vous aurez toutes les compétences de base pour créer plusieurs designs professionnels pour sensibiliser votre public au changement climatique et l’encourager à adhérer au développement durable en utilisant la plateforme Canva, outil en ligne de création et d’édition de visuels Marketing. Vous serez capable de créer des éléments graphiques personnalisables en utilisant les divers outils de conception, couleurs et graphiques proposés par Canva.
-
Course by
-
Self Paced
-
1 hour
-
French
Ánalisis de Marketing con Power BI: Visualizando Campañas
El Proyecto Guiado 'Análisis de datos con Power BI' está dirigido a personas con experiencia en visualización de datos y que deseen ampliar sus habilidades utilizando Power-BI.
-
Course by
-
Self Paced
-
2 hours
-
Spanish
Automated Report Generation with Generative AI
In today's data-driven world, generating reports efficiently is a valuable skill for professionals across various industries. This course introduces beginners to the world of automated report generation using AI-powered tools and techniques. You will learn how to leverage the capabilities of artificial intelligence to streamline the reporting process, save time, and improve data accuracy.
-
Course by
-
Self Paced
-
2 hours
-
English
The Power of Machine Learning: Boost Business, Accumulate Clicks, Fight Fraud, and Deny Deadbeats
It's the age of machine learning. Companies are seizing upon the power of this technology to combat risk, boost sales, cut costs, block fraud, streamline manufacturing, conquer spam, toughen crime fighting, and win elections. Want to tap that potential? It's best to start with a holistic, business-oriented course on machine learning – no matter whether you’re more on the tech or the business side. After all, successfully deploying machine learning relies on savvy business leadership just as much as it relies on technical skill.
-
Course by
-
Self Paced
-
14 hours
-
English
Launching Your Music Career
Launching a career in music is an exhilarating and transformative journey that requires passion, dedication, and a strong commitment to artistic growth. This course is designed to equip musicians with the knowledge and skills to navigate the business side of their music career. This course covers a range of essential topics that will empower musicians to take control of their artistic journey and thrive in the industry. In this course, you will gain invaluable insights into effectively managing a successful gigging career.
-
Course by
-
Self Paced
-
8 hours
-
English
Think Outside the Inbox: Email Marketing
Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty.
-
Course by
-
Self Paced
-
26 hours
-
English
Assess for Success: Marketing Analytics and Measurement
Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals.
-
Course by
-
Self Paced
-
26 hours
-
English
Business English: Marketing and Sales
If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas.
-
Course by
-
Self Paced
-
32 hours
-
English
Measure and Optimize Social Media Marketing Campaigns
This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.
-
Course by
-
Self Paced
-
19 hours
-
English
Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences
Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change. Have you ever read a book, seen a movie, watched a television show, or played a game that centred around different aspects of a larger story or universe? You may be familiar with popular examples of such universes like Star Wars, Marvel, and The Walking Dead (to name a few). How do the professionals develop such expansive narratives?
-
Course by
-
Self Paced
-
26 hours
-
English
Foundations of Digital Marketing and E-commerce
This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization.
-
Course by
-
Self Paced
-
18 hours
-
English
Storytelling in Branding and Content Marketing
Storytelling in Branding and Content Marketing is an IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective storyline based on strong brand values and messages.
-
Course by
-
Self Paced
-
13 hours
-
English
Finding and Preparing for the Right Job
Finding and preparing for the right job in the DS/AI field can be tricky. In this course, we will explore how the job market has vastly different descriptions for the same job title, how to identify what a company is really looking for, and how to search the “hidden” job market. We will also overview major skills areas experts recommend revisiting before applying for jobs in this field, how to tailor your resume to catch the eye of a DS/AI hiring manager, and how to create a stellar portfolio.
-
Course by
-
10 hours
-
English
Excel Basics for Data Analysis
Spreadsheet tools like Excel are an essential tool for working with data - whether for data analytics, business, marketing, or research. This course is designed to give you a basic working knowledge of Excel and how to use it for analyzing data. This course is suitable for those who are interested in pursuing a career in data analysis or data science, as well as anyone looking to use Excel for data analysis in their own domain.
-
Course by
-
Self Paced
-
12 hours
-
English
Advertising with Meta
This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio.
-
Course by
-
Self Paced
-
23 hours
-
English
AWS Cloud Practitioner Essentials
Welcome to AWS Cloud Practitioner Essentials. If you’re new to the cloud, whether you’re in a technical or non-technical role such as finance, legal, sales, marketing, this course will provide you with an understanding of fundamental AWS Cloud concepts to help you gain confidence to contribute to your organization’s cloud initiatives.
-
Course by
-
Self Paced
-
18 hours
-
English
Marketing Analytics Foundation
This course lays the foundation of marketing analytics.
-
Course by
-
Self Paced
-
12 hours
-
English