Our Courses

Models & Frameworks to Support Sales Planning

Welcome to Course 3 - Models & Frameworks to Support Sales Planning – In this course, you’ll go through a conceptual approach to selling models and frameworks. As a primary learning outcome of this course, we emphasize the improvement in the analytical competencies and skills to develop sales planning and management.

• Course by
• Self Paced
• 22 hours
• English

Sales Enablement & Analytics

Learn how to use data, tools, and technology to drive productivity and set yourself apart as sales leader.

• Course by
• Self Paced
• English

Customer-Centric Enterprise: Scale Product Lifecycle Management

Learn to drive the performance of Product Enterprises with Product-first frameworks that enable value with mature governance, risk, marketing, sales, finance, and HR functions.

• Course by
• Self Paced
• 10
• English

Platform Product Essentials

Gartner Research predicts that by 2024, 65% of application development projects will rely on low-code no-code (LCNC) development.

• Course by
• Self Paced
• 21
• English

Sales in Sport Business

Roles on a sports team — especially professional sports — include more than just players and coaches. As a successful sales executive, you can help fans become part of the experience, both in the stadium and out. In this sports management course, learn key sales and revenue generation strategies from professionals within the sports industry, which is valued at more than $500 billion this year.

• Course by
• English

Improving Supply Chain Performance through Demand Planning

Become a Demand Planning leader, capable of implementing and improving Sales and Operations Planning (S&OP), Integrated Business Planning (IBP) and Collaborative Planning Forecasting and Replenishment (CPFR) processes, to help top companies reduce inventory levels, stock-outs and inefficiencies, while increasing service levels and profitability for all stakeholders.

Part of the ISCEA CFDP - Certified Forecaster and Demand Planner - Internationally Recognized Certificate.

• Course by
• Self Paced
• English

Forecasting Techniques for Slow and Rapidly Changing Demand

Master quantitative, judgmental and causal models used to forecast seasonal, intermittent, and new product future demand. Choose the right forecasting method for all kinds of demand patterns and sales data. Learn how to deal with randomness and low forecastability; missing data, outliers, and overfitting. Separate forecasting myths from reality and mitigate the risk of inaccurate forecasts.

Part of the ISCEA CFDP - Certified Forecaster and Demand Planner - Internationally Recognized Certificate.

• Course by
• Self Paced
• English

Supply Chain Management Tools and Techniques

Learn skills and tools that support supply chain operation, including Aggregate Planning, Sales Order Fulfillment, Lean, Sustainability and Team Dynamics ​- part of the ISCEA CSCA - Certified Supply Chain Analyst - Internationally Recognized Certificate

• Course by
• Self Paced
• English

Competing in a Customer-Centric World by Don Peppers

A unique opportunity to learn with Don Peppers, author and renowned expert in Customer Relationships, everything about clients, sales strategies and marketing in the modern world.

• Course by
• Self Paced
• English

How to Influence the Consumer Behavior to Drive Sales by Jonah Berger

Learn with Jonah Berger, renowned professor of Marketing at the Wharton School of the University of Pennsylvania and expert in human influence and decision-making, how to generate more sales through studying your consumers and their behavior.

• Course by
• Self Paced
• English

Salesforce Reporting

Salesforce Reporting focuses on how the micro-level changes in Salesforce affect the macro level of the user experience. In this course, you will focus on creating custom objects, field dependencies, and work flows to track accounts or services. It is also important that you maintain data clean for your organization and you will work with creating reports, managing data, and creating full reports and dashboards. Lastly, you will focus on your customer base with Salesforce Service Cloud to maintain engagement through your services.

• Course by
• Self Paced
• 24 hours
• English

Sales & Marketing Alignment

Welcome to Course 4 – Sales & Marketing Alignment. This course focus on what is considered by most academics and practitioners as the biggest challenge that sales professionals have to face. As we discussed in Course 1 – Effective Sales, strategy, and sales must be integrated to support a high potential for value creation through the sales functions.

• Course by
• Self Paced
• 16 hours
• English

Professional Selling: Step 1 - Think Like a High-Performer

Foundational Skills and Knowledge Required of High Performing Salespeople. This course takes the mystery out of sales and the sales process. Learners will gain a clear understanding of the sales process and the fundamental skills required to build lasting, long-term, trusting relationships with customers. Participants in Course One will be provided “The Road Map” to the sales process and learn how the highest performing salespeople think about sales and sales activity.

• Course by
• Self Paced
• 8 hours
• English

Enterprise Selling

Learn essential concepts to align marketing and sales strategies, find and qualify customers, and conduct sales conversations.

• Course by
• Self Paced
• English

HubSpot Sales Representative

Whether you're completely new to sales and looking to start a new career, or you want to grow in your current sales role, this five-course career training program from the inbound sales experts at HubSpot can help you re…

• Course by
• Self Paced
• English

Sales Operations/Management

Sales jobs span nearly every industry, from agribusiness and pharmaceuticals, to telecommunications and property management. And essential to sales is the management of the sales force. This course provides the knowledge and know how required for careers in sales management. Students are exposed to all facets of sales management, including organizing, selecting, training, motivating, supervising and compensating the sales force, territory management and administration and sales and expense forecasting. Also covered are typical sales management problems and potential solutions.

• Course by
• Self Paced
• English

Twitter, LinkedIn, and YouTube Marketing

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. YouTube is second only to Facebook in popularity as a social network in 2021, with almost 2.3 billion active users. Twitter has introduced new fact-checking tools in response to recent controversies and remains a key platform for businesses striving to serve and engage audiences in real-time.

• Course by
• Self Paced
• 12 hours
• English

Business English

This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions.

• Course by
• Self Paced
• English

Launching Machine Learning: Delivering Operational Success with Gold Standard ML Leadership

Machine learning runs the world. It generates predictions for each individual customer, employee, voter, and suspect, and these predictions drive millions of business decisions more effectively, determining whom to call, mail, approve, test, diagnose, warn, investigate, incarcerate, set up on a date, or medicate. But, to make this work, you've got to bridge what is a prevalent gap between business leadership and technical know-how. Launching machine learning is as much a management endeavor as a technical one. Its success relies on a very particular business leadership practice.

• Course by
• Self Paced
• 14 hours
• English

Marketing Strategy Capstone Project

The Capstone Project will require you to take the knowledge you’ve acquired throughout this specialization and put it into practice. Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketing Mix Implementation and Expected Results.

• Course by
• Self Paced
• 30 hours
• English

Salesforce Sales Operations

The Salesforce economy will create more than $1 trillion in new revenue and 4.2 million jobs between 2019 and 2024. Developed in partnership with Trailhead — Salesforce's official learning platform — this certificate aims to teach you the foundational skills in Salesforce that will prepare you for a variety of entry-level sales roles, including the sales operations specialist position. This certificate is designed for beginners. No previous experience in Salesforce, sales, or CRM is necessary to be successful.

• Course by
• Self Paced
• English

Marketing Channel Strategy & B2B2C Routes to Market

This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. One critical component of value creation for customers in marketing that is often overlooked is how customers want to buy.

• Course by
• Self Paced
• English

Predict Sales Revenue with scikit-learn

In this 2-hour long project-based course, you will build and evaluate a simple linear regression model using Python.

• Course by
• Self Paced
• 3 hours
• English

Foundations for Interviewing with Confidence

This is Course 2 in the Salesforce Sales Development Representative Professional Certificate. In order to successfully complete the course, please ensure you have taken Course 1: Groundwork for Success in Sales Development. The goal of this course is to prepare you to build your professional tech sales portfolio, and develop and leverage your personal and professional brand. You will be primed to ace your interview and leave a lasting impression on your future employer.

• Course by
• Self Paced
• 19 hours
• English

Sales Training: Techniques for a Human-Centric Sales Process

This course will teach you an inbound approach to sales that focuses on being helpful, not salesy. By the end of this course, you'll be able to prospect for new business, qualify for high-quality prospects, book meetings with decision makers, handle buyer's objections, and negotiate and close a deal.

• Course by
• Self Paced
• 15 hours
• English