Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
Our Courses
Engagement & Nurture Marketing Strategies
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line.
-
Course by
-
Self Paced
-
9 hours
-
English
Character Design for Video Games
In this course you will explore concepts and approaches involved in creating successful character designs that can be applied to video games. Following a first week delving into some foundational concepts for successful character design, each of the remaining three weeks are structured as a master class where you will observe three professional character designers at work in the studio: Andy Ristaino (Adventure Time), Jacky Ke Jiang (Journey), and Robertryan Cory (SpongeBob SquarePants).
-
Course by
-
Self Paced
-
9 hours
-
English
Managing Employee Compensation
Whether you're writing paychecks or wondering where yours comes from, this course is for you! We begin by asking: "To succeed, what kind of a person does your organization need to attract, retain, and motivate?" From there, we'll explain how to align your organization's objectives, its pay philosophy, and ultimately the way it designs and implements its salary structure, short-term incentives, long-term incentives, and benefits. Interested in learning more about the technical aspects of compensation, but don't know where to begin?
-
Course by
-
Self Paced
-
15 hours
-
English
Algorithms on Graphs
If you have ever used a navigation service to find optimal route and estimate time to destination, you've used algorithms on graphs. Graphs arise in various real-world situations as there are road networks, computer networks and, most recently, social networks!
-
Course by
-
Self Paced
-
55 hours
-
English
Investments I: Fundamentals of Performance Evaluation
In this course, we will discuss fundamental principles of trading off risk and return, portfolio optimization, and security pricing. We will study and use risk-return models such as the Capital Asset Pricing Model (CAPM) and multi-factor models to evaluate the performance of various securities and portfolios. Specifically, we will learn how to interpret and estimate regressions that provide us with both a benchmark to use for a security given its risk (determined by its beta), as well as a risk-adjusted measure of the security’s performance (measured by its alpha).
-
Course by
-
Self Paced
-
26 hours
-
English
Google SEO Fundamentals
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
-
Course by
-
Self Paced
-
30 hours
-
English
Pattern Discovery in Data Mining
Learn the general concepts of data mining along with basic methodologies and applications. Then dive into one subfield in data mining: pattern discovery. Learn in-depth concepts, methods, and applications of pattern discovery in data mining. We will also introduce methods for data-driven phrase mining and some interesting applications of pattern discovery.
-
Course by
-
Self Paced
-
17 hours
-
English
English for Effective Business Speaking
This course aims to improve your Business English speaking skills by developing your use of vocabulary, grammar, pronunciation, spoken communication skills within a Business context, and your ability to deliver professional business speeches for specific purposes.
-
Course by
-
Self Paced
-
23 hours
-
English
Big Data Analysis with Scala and Spark
Manipulating big data distributed over a cluster using functional concepts is rampant in industry, and is arguably one of the first widespread industrial uses of functional ideas. This is evidenced by the popularity of MapReduce and Hadoop, and most recently Apache Spark, a fast, in-memory distributed collections framework written in Scala. In this course, we'll see how the data parallel paradigm can be extended to the distributed case, using Spark throughout.
-
Course by
-
Self Paced
-
28 hours
-
English
English for Effective Business Writing
This course aims to improve your Business English writing skills by developing your use of vocabulary, grammar, understanding of different business writing genres, and your ability to write professional business documents.
-
Course by
-
Self Paced
-
26 hours
-
English
International and Cross-Cultural Negotiation
All of us are aware that cultural differences are significant and that they affect how we interact with others in business and in leisure activities. But what is culture exactly, and how does it impact on negotiation, in particular? This course will help you to be more precise about different dimensions of culture, from one region or country to another, while helping you to avoid simplifications, clichés and stereotypes.
-
Course by
-
Self Paced
-
12 hours
-
English
UX Design Fundamentals
This hands-on course examines how content is organized and structured to create an experience for a user, and what role the designer plays in creating and shaping user experience. You will be led through a condensed process that acts as a roadmap for developing robust UI/UX design: from ideation and sitemapping, to the creation of paper and digital prototypes.
-
Course by
-
Self Paced
-
13 hours
-
English
Ideas from the History of Graphic Design
This condensed survey course focuses on four key periods or themes from the history of design in the West. Together we’ll trace the emergence of design as a recognized practice, why things look the way they do, and how designers approached specific design problems in their work. Students will develop an understanding of where the wide variety of today’s design practice comes from.
-
Course by
-
Self Paced
-
10 hours
-
English
Business Growth Strategy
Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you will learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions.
-
Course by
-
Self Paced
-
11 hours
-
English
Essential Design Principles for Tableau
In this course, you will analyze and apply essential design principles to your Tableau visualizations. This course assumes you understand the tools within Tableau and have some knowledge of the fundamental concepts of data visualization. You will define and examine the similarities and differences of exploratory and explanatory analysis as well as begin to ask the right questions about what’s needed in a visualization.
-
Course by
-
Self Paced
-
13 hours
-
English
Management Skills for International Business
This course focuses on a range of management techniques. You’ll discover the main skills and competencies of effective leaders, and how to distinguish between management and leadership. The course will cover team dynamics, how to build effective relationships, key motivation theories, and how to use communication to best effect. This course forms part of a specialisation from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study.
-
Course by
-
Self Paced
-
18 hours
-
English
Functional Programming Principles in Scala
Functional programming is becoming increasingly widespread in industry. This trend is driven by the adoption of Scala as the main programming language for many applications. Scala fuses functional and object-oriented programming in a practical package. It interoperates seamlessly with both Java and Javascript. Scala is the implementation language of many important frameworks, including Apache Spark, Kafka, and Akka.
-
Course by
-
Self Paced
-
56 hours
-
English
Machine Learning: Clustering & Retrieval
Case Studies: Finding Similar Documents A reader is interested in a specific news article and you want to find similar articles to recommend. What is the right notion of similarity? Moreover, what if there are millions of other documents? Each time you want to a retrieve a new document, do you need to search through all other documents? How do you group similar documents together? How do you discover new, emerging topics that the documents cover? In this third case study, finding similar documents, you will examine similarity-based algorithms for retrieval.
-
Course by
-
Self Paced
-
17 hours
-
English
Portfolio and Risk Management
In this course, you will gain an understanding of the theory underlying optimal portfolio construction, the different ways portfolios are actually built in practice and how to measure and manage the risk of such portfolios. You will start by studying how imperfect correlation between assets leads to diversified and optimal portfolios as well as the consequences in terms of asset pricing. Then, you will learn how to shape an investor's profile and build an adequate portfolio by combining strategic and tactical asset allocations.
-
Course by
-
Self Paced
-
8 hours
-
English
Big Data Integration and Processing
At the end of the course, you will be able to: *Retrieve data from example database and big data management systems *Describe the connections between data management operations and the big data processing patterns needed to utilize them in large-scale analytical applications *Identify when a big data problem needs data integration *Execute simple big data integration and processing on Hadoop and Spark platforms This course is for those new to data science. Completion of Intro to Big Data is recommended.
-
Course by
-
Self Paced
-
18 hours
-
English
Interactivity with JavaScript
If you want to take your website to the next level, the ability to incorporate interactivity is a must. But adding some of these types of capabilities requires a stronger programming language than HTML5 or CSS3, and JavaScript can provide just what you need. With just a basic understanding of the language, you can create a page that will react to common events such as page loads, mouse clicks & movements, and even keyboard input. This course will introduce you to the basics of the JavaScript language.
-
Course by
-
Self Paced
-
9 hours
-
English
Country Level Economics: Macroeconomic Variables and Markets
This course discusses how macroeconomic variables affect individuals’ personal, professional, and public activities and lays the foundation for the analysis of the mechanisms that drive macroeconomic variables. It starts by introducing the key macroeconomic variables and explaining how they are defined and measured to interpret macroeconomic data properly.
-
Course by
-
Self Paced
-
17 hours
-
English
Parallel Programming in Java
This course teaches learners (industry professionals and students) the fundamental concepts of parallel programming in the context of Java 8. Parallel programming enables developers to use multicore computers to make their applications run faster by using multiple processors at the same time.
-
Course by
-
Self Paced
-
19 hours
-
English
Blockchain and Business
Blockchain will bring about profound changes to business, and even to the nature of business itself. This technology will disrupt how enterprises are funded and managed, how they create value, and even how they perform basic functions like marketing and accounting. In this course you will learn how blockchain technology will penetrate into the structures of organizations. You will explore how blockchain will transform the roles of the C-Suite, and how a blockchain can be used to manage and protect intellectual property.
-
Course by
-
Self Paced
-
56 hours
-
English
Converter Circuits
This course can also be taken for academic credit as ECEA 5701, part of CU Boulder’s Master of Science in Electrical Engineering degree. This course introduces more advanced concepts of switched-mode converter circuits. Realization of the power semiconductors in inverters or in converters having bidirectional power flow is explained. Power diodes, power MOSFETs, and IGBTs are explained, along with the origins of their switching times. Equivalent circuit models are refined to include the effects of switching loss. The discontinuous conduction mode is described and analyzed.
-
Course by
-
Self Paced
-
19 hours
-
English