Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
Our Courses
Introduction to the Music Business
Learn the latest about the rapidly changing music industry from recording, publishing, and distribution to legal issues confronting music commerce.
-
Course by
-
Self Paced
-
English
Today's Music Industry
This course provides an engaging and methodical insight into the past and present cultural and commercial music industry developments, directions, and trends. It will equip the students with the knowledge and skills necessary to appreciate, understand and more productively participate in today’s music industry field.
-
Course by
-
Self Paced
-
15 hours
-
English
Musician’s Professional Toolbox: Your Portfolio Career
Are you a musician with big dreams and a passion for creating music? Are you ready to take your musical career to the next level? If so, the “Musician’s Professional Toolbox” may be just what you need! In this specialization you will learn career development skills and tools for freelance musicians. Gain critical skills in self-assessment, branding, marketing, promotion, gigging, and teaching studio setup. Define your artistic vision, set meaningful goals, and expand your professional network.
-
Course by
-
Self Paced
-
English
Building Your Career in Music: Developing A Brand and Funding Your Music
This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding.
-
Course by
-
Self Paced
-
9 hours
-
English
The Business of Music Production
In the current music industry, it is crucial that artists and producers are armed with a clear understanding of how the business works. To be successful in this business, you must have equal parts musical artistry and business savvy. In this specialization, you’ll learn about the various roles in the music industry, how to read and decipher a recording contract, and how to protect your assets in the United States under US copyright law.
-
Course by
-
Self Paced
-
English
Touring 101 for Musicians
Have you ever dreamed of taking your music on the road? Becoming a touring musician can be an essential step for many aspiring musicians. Live performances account for 60-80 percent of musicians income, but touring also has other benefits for a musician’s career. This course will provide you with the skills and knowledge necessary to build a career as a touring musician. You will develop an understanding of why touring can be incredibly beneficial for a new artist and you will hear from leading professionals in the music industry on how to plan a successful tour.
-
Course by
-
Self Paced
-
11 hours
-
English
Promotional Materials Every Musician Needs
As the saying goes, first impressions are everything, especially in the arts. That's why it's so important to have the skills and knowledge you need to create effective promotional materials that will help you stand out from the crowd. In this course, you will learn everything you need to know about creating powerful promotional materials that effectively showcase your talent and enhance your professional image.
-
Course by
-
Self Paced
-
11 hours
-
English
Building Your Artistic Brand
Are you a musician looking to stand out in a crowded, competitive music industry? Do you want to build a distinctive brand that sets you apart from the rest? In today's world, where musical content is everywhere, developing a unique artistic brand is more important than ever. Whether you're just starting out or you're a seasoned pro looking to take your career to the next level, this course is the perfect way to gain the knowledge and skills you need to stand out from the crowd.
-
Course by
-
Self Paced
-
9 hours
-
English
Strategies for Success in your Music Career
Are you a passionate musician looking to take your career to the next level? Do you dream of making your mark on the music industry, but aren't sure where to start? Achieving long-term success goes beyond talent and musical prowess. In this course, you will learn a range of critical skills that are essential for any aspiring or established musician to thrive in their career. You will take inventory of your abilities and skillsets and gain clarity on your unique strengths and areas for development.
-
Course by
-
Self Paced
-
11 hours
-
English
Internet Giants: The Law and Economics of Media Platforms
This seven-week course will explore the relationship between law and technology with a strong focus on the law of the United States with some comparisons to laws around the world, especially in Europe. Tech progress is an important source of economic growth and raises broader questions about the human condition, including how culture evolves and who controls that evolution.
-
Course by
-
60 hours
-
English
Launching Your Music Career
Launching a career in music is an exhilarating and transformative journey that requires passion, dedication, and a strong commitment to artistic growth. This course is designed to equip musicians with the knowledge and skills to navigate the business side of their music career. This course covers a range of essential topics that will empower musicians to take control of their artistic journey and thrive in the industry. In this course, you will gain invaluable insights into effectively managing a successful gigging career.
-
Course by
-
Self Paced
-
8 hours
-
English
Understanding the Music Business: What is Music Worth?
This course will examine the music industry in the United States, with the unique perspective gained by Vanderbilt University’s location in Nashville, TN. Nashville is a major center of music in the United States, and the music created here has a global reach, particularly in the country, rock, pop, singer-songwriter, and Americana genres.
-
Course by
-
Self Paced
-
18 hours
-
English
Music Business Foundations
This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically.
-
Course by
-
Self Paced
-
12 hours
-
English