Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Mobile Marketing, Optimization Tactics, and Analytics
Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. This course will culminate in a peer-reviewed activity, in which you will have the opportunity to apply all the skills you have learned throughout the previous courses in this series.
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Course by
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Self Paced
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12 ساعات
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الإنجليزية
How To Create A Sales Forecast In Tableau
In this project, learners will harness the data visualization power of Tableau to create a sales forecast. This will help every sales and marketing professional to guide teams and investments to reach the ultimate goal. Learning how to do this will make presentations more dynamic and prescriptive in nature. Learners will also get a gentle introduction to the Machine Learning principles used to create these forecasts.
This project is designed for sales and marketing leaders who will make consequential decisions based on projections.
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Course by
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Self Paced
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2 ساعات
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الإنجليزية
Build a Project Tracking App with AppSheet
This is a Google Cloud Self-Paced Lab. In this lab, you'll build a simple project tracking and approval application. AppSheet is a no-code development platform that lets anyone without coding experience build mobile and web applications. You can build AppSheet apps from data sources, such as Google Sheets, Excel, Cloud SQL, Salesforce, and other similar connectors. App user activity syncs to the connected data source(s).
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Course by
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Self Paced
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1 ساعات
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الإنجليزية
Connected Planning in Action
The Connected Planning in Action course will be deprecated at the end of January 2025. Please plan to complete all coursework by that time, and save any notes you wish to keep outside of Coursera to ensure future access. Effective planning isn’t just an annual top-down strategic planning and budgeting exercise. To adapt in the turbulent global economy, successful organizations plan in real-time, across the organization, at all times.
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Course by
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Self Paced
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31 ساعات
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الإنجليزية
Getting Started with ProfitBooks
This project will give you the opportunity to familiarize yourself with the cloud-based platform, ProfitBooks. We will start this project by introducing you to the platform through creating an online account and taking a virtual tour of the software. This step will include updating your company profile in the settings. We will continue our introduction by building out a CRM through the customer profile feature. Once the customer profiles are created, you will be introduced to some beginner features on the platform.
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Course by
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Self Paced
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2 ساعات
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الإنجليزية
Predict Sales and Forecast Trends in Google Sheets
By the end of this project, you will understand use cases for conducting forecasts in your workplace and be able to confidently conduct a trend forecast in any spreadsheet software. You will also understand when it is necessary to refine a model to improve the accuracy of forecasted trends.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Professional Selling: Step 3 - Become a High-Performer
Foundational Skills and Knowledge Required of High Performing Salespeople. This course takes the mystery out of sales call preparation, execution, and follow up. Learners will gain a clear understanding of the sales process and the fundamental skills required to build lasting, long-term, trusting relationships with customers. Participants in Course Three will gain skills in planning a sales call from beginning to end while also seeking out opportunities to connect with the prospect.
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Course by
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Self Paced
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9 ساعات
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الإنجليزية
English for Running a Successful Business
In this course, as you read passages and watch videos, you will learn about the challenges of entrepreneurship, the importance of sales professionals in every company, and how to read numbers and graphs in sales reports. You will also learn how important project management and sustainability are for companies in modern times. Additionally, you will learn the correct usage of modal verbs and phrasal verbs as well as how to clearly ask for clarification. Your professional communication skills will improve as you incorporate these lessons into your English.
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Course by
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Self Paced
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17 ساعات
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الإنجليزية
Google Slides
With Google Slides, you can create and present professional presentations for sales, projects, training modules, and much more. Google Slides presentations are stored safely in the cloud. You build presentations right in your web browser—no special software is required. Even better, multiple people can work on your slides at the same time, you can see people’s changes as they make them, and every change is automatically saved. You will learn how to open Google Slides, create a blank presentation, and create a presentation from a template.
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Course by
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Self Paced
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4 ساعات
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الإنجليزية
تقارير المبيعات باستخدام HubSpot
ستستخدم في هذه الدورة التدريبية بيانات أعمالك، وتحدد المقاييس الرئيسية المستخدمة في إعداد تقارير المبيعات باستخدام لوحات معلومات HubSpot. أولاً، سوف تتعلم كيفية تشغيل النشاط التجاري القائم على البيانات، وكيفية تدقيق البيانات، وتنقيحها، وتنظيمها داخل HubSpot لإدارة علاقات العملاء. ستتعلم بعد ذلك كيفية تحديد المقاييس الرئيسية المستخدمة لتحليل بياناتك الخاصة بالمبيعات ونجاح خدمة العملاء، ضمن مراحل المنهجية الداخلية. سيغطي هذا أنواع الاختبار، واستخدام أدوات Sales Hub (مركز المبيعات)، وإعداد التقارير في كل مرحلة من مراحل المنهجية.
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Course by
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Self Paced
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عربي
محاسبة المقبوضات والديون المعدومة
الديون المعدومة (Bad Debts) من أخطر القضايا التي تواجه الشركات حول العالم حيث أنها قد تؤدي إلى الإفلاس، وتتورط الشركات في هذا النوع من الديون حين تلجأ إلى تقديم العديد من التسهيلات الائتمانية في السداد لعملائها، فتُظهر حجماً هائلاً من المبيعات (Sales)، ولكنها تصبح في النهاية غير قادرة على تحصيل مستحقاتها كاملة والتي تتحول نسبة كبيرة منها إلى ديون معدومة (Bad Debts). هذه الدورة هي دورة تمهيدية؛ فهي تلقي الضوء على أساسيات الموضوع بشكل عام بهدف التعريف به وبمحاوره الأساسية التي يجب الإلمام بها. إذا كنت من المهتمين بإتقان التعامل مع الديون المعدومة، أو كان مجال عملك يتطلب فهم هذا المجال وتوظيفه
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Course by
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Self Paced
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2 ساعات
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عربي
مندوب مبيعات HubSpot
Whether you're completely new to sales and looking to start a new career, or you want to grow in your current sales role, this five-course career training program from the inbound sales experts at HubSpot can help you reach your career goals. You’ll start by learning the basics of sales enablement and how sales and marketing teams can collaborate to create and keep relationships with their targeted buyers. You’ll develop data-driven sales goals and influential content to enable you to achieve those goals.
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Course by
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Self Paced
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عربي
Administración de clientes potenciales en Salesforce
El segundo curso del certificado profesional de operaciones de ventas de Salesforce, administración de clientes potenciales en Salesforce, está dirigido a todos aquellos que sientan curiosidad por las funciones de ventas de nivel básico que requieren conocimientos básicos de Salesforce, la función de especialista en operaciones de ventas en concreto y cómo utilizar las herramientas de Salesforce para administrar clientes potenciales en un entorno empresarial real. Este segundo curso le proporcionará conocimientos básicos sobre cómo ayudar a los equipos de ventas y mercadeo a optimizar el proc
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Course by
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Self Paced
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الإسبانية
Manual de estrategias de ventas por conversación para SDR
Este es el curso 3 de la certificación profesional para representantes de desarrollo de ventas de Salesforce. Para completar con éxito el curso, asegúrate de haber realizado el curso 1, Bases para el éxito en el desarrollo de ventas, y el curso 2, Fundamentos para entrevistar con confianza. Este curso profundizará en los 8 principios de la metodología de ventas por conversación de SV Academy, que te optimizará para el éxito. Podrás integrar estos principios no solo en el mundo real, sino también en tu carrera.
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Course by
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Self Paced
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الإسبانية
Guía práctica para gestionar las relaciones profesionales
Este es el curso 5 de la certificación profesional para representantes de desarrollo de ventas de Salesforce. Para completar con éxito el curso, asegúrate de haber realizado el curso 1, Bases para el éxito en el desarrollo de ventas; el curso 2, Fundamentos para entrevistar con confianza; el curso 3, Manual de estrategias de ventas por conversación para SDR; y el curso 4, Impulsa la productividad mediante la pila de tecnología En este curso, desarrollarás habilidades útiles que a menudo se pasan por alto, pero que en realidad pueden determinar el éxito en tu función.
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Course by
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Self Paced
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الإسبانية
Informes, paneles y éxito del cliente en Salesforce
El cuarto curso en el Certificado profesional de operaciones de ventas de Salesforce (Informes, paneles principales y éxito del cliente en Salesforce) es para cualquier persona que tenga curiosidad sobre los roles de ventas de nivel inicial que requieran habilidades fundamentales en Salesforce, el rol de especialista en operaciones de ventas de manera específica, cómo usar herramientas en Salesforce para mejorar el servicio al cliente en una empresa, cómo aprovechar los datos en Salesforce para mejorar el rendimiento general de un equipo de ventas y el camino para convertirse en administrador
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Course by
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Self Paced
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الإسبانية
Administración de oportunidades en Salesforce
El tercer curso del certificado profesional de operaciones de ventas de Salesforce, Administración de oportunidades en Salesforce, es para cualquier persona que tenga curiosidad sobre los roles de ventas de nivel de entrada que requieren habilidades básicas en Salesforce, específicamente el rol de especialista en operaciones de ventas, y cómo usar las herramientas de Salesforce para administrar oportunidades y cerrar tratos de ventas en un entorno comercial del mundo real. Este tercer curso le brindará una comprensión fundamental de cómo ayudar a los equipos de ventas a optimizar el proceso d
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Course by
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Self Paced
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الإسبانية
La noción de ética para la vida profesional
Permanentemente se habla sobre el efecto de la contaminación en el cambio climático, el derecho a morir dignamente, la libertad de expresión, la tolerancia, las disidencias de género, la libertad de procrear o el aborto, la explotación laboral, etc., todos son temas que hacen parte del estudio de la ética y, específicamente, de lo que se denomina “ética aplicada”.
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Course by
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Self Paced
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الإسبانية
Automated Report Generation with Generative AI
In today's data-driven world, generating reports efficiently is a valuable skill for professionals across various industries. This course introduces beginners to the world of automated report generation using AI-powered tools and techniques. You will learn how to leverage the capabilities of artificial intelligence to streamline the reporting process, save time, and improve data accuracy.
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Course by
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التعلم الذاتي
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2 ساعات
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الإنجليزية
Navigating Generative AI: A CEO Playbook
**This is a shortened, executive summary of our comprehensive program, Navigating Generative for Leaders. Start your journey in this accelerated 4-hour course. If you need to go deeper your progress will carry over into our longer program.** Created by Coursera's CEO, this course is your quick-start guide to unlocking the transformative power of GenAI for your organization. It features hands-on labs with access to Google Gemini Pro in a secure, private environment.
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Course by
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التعلم الذاتي
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17 ساعات
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الإنجليزية
Internet Giants: The Law and Economics of Media Platforms
This seven-week course will explore the relationship between law and technology with a strong focus on the law of the United States with some comparisons to laws around the world, especially in Europe. Tech progress is an important source of economic growth and raises broader questions about the human condition, including how culture evolves and who controls that evolution.
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Course by
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60 ساعات
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الإنجليزية
4G Network Fundamentals
4G is the cutting-edge network technology that links millions of smartphones to the internet.
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Course by
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Self Paced
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17 ساعات
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الإنجليزية
AWS Cloud Practitioner Essentials
Welcome to AWS Cloud Practitioner Essentials. If you’re new to the cloud, whether you’re in a technical or non-technical role such as finance, legal, sales, marketing, this course will provide you with an understanding of fundamental AWS Cloud concepts to help you gain confidence to contribute to your organization’s cloud initiatives.
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Course by
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التعلم الذاتي
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18 ساعات
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الإنجليزية
Groundwork for Success in Sales Development
This is Course 1 in the Salesforce Sales Development Representative Professional Certificate. In order to successfully complete later courses, please ensure you have completed this course before moving on. This course is here to introduce you to the key role of a Sales Development Representative at a tech company. We want you to develop a winning professional mindset powered by emotional literacy, strategic thinking, time management, and task prioritization.
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Course by
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Self Paced
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20 ساعات
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الإنجليزية
Account Management & Sales Force Design
The first course in the Sales Operations/Management Specialization, Account Management & Salesforce Design aims to introduce learners to a variety of sales methods. Students will gain knowledge on steps in strategic planning and sales management, responsibilities of a sales manager, kinds of sales operations, a recap of the personal selling process, and the concept of a buying center.
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Course by
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Self Paced
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15 ساعات
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الإنجليزية