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Our Courses
Meaningful Marketing Insights
With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights.
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Course by
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Self Paced
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10 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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Optimizing a Website for Google Search
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
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Course by
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Self Paced
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14 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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The Digital Marketing Revolution
The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores.
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Course by
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Self Paced
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27 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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Engagement & Nurture Marketing Strategies
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line.
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Course by
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Self Paced
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9 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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Introduction to Google SEO
Unlock the secrets of SEO! Dive into the fascinating world of Search Engine Optimization (SEO) and discover how major search engines like Google rank websites and content. This introductory course is your gateway to mastering the art of SEO, offering a thrilling blend of theory and hands-on practice to boost your visibility on Google. Course Highlights: Demystifying SEO - Uncover the inner workings of Google, the world's most popular search engine. Gain insider knowledge on how search algorithms evaluate and rank content, giving you a competitive edge in the digital landscape.
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Course by
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Self Paced
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14 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
Buy Now
Google SEO Fundamentals
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
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Course by
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Self Paced
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30 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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Developing a Winning Marketing Strategy
In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
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Course by
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Self Paced
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17 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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Digital Marketing Analytics in Practice
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily.
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Course by
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20 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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مبادئ الإعلام والتسويق الرقمي
أحدثت الثورة الرقمية تغييرًا هائلًا في مشهد التواصل التسويقي، بينما أوجدت فرصًا جديدة للشركات لكي تصل إلى المستهلكين وتتفاعل معهم من خلال تقنيات الوسائط الذكية ووسائل التواصل الاجتماعي والاتصالات الجوالة. في هذه الدورة التدريبية، ستتعرف على تأثيرات التقنيات الرقمية على إستراتيجيات وممارسات التواصل التسويقي. بفهم العمليات الأساسية للتواصل التسويقي والميزات الجوهرية لتقنيات وسائط الإعلام الجديدة، يمكنك بطريقة إستراتيجية اختيار القنوات المناسبة لتوصيل الرسالة التسويقية الصحيحة للجمهور الصحيح في اللحظة الصحيحة.
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Course by
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Self Paced
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20 hours
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Arabic
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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Digital Marketing Analytics in Theory
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily.
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Course by
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21 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 344.99 + VAT
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Pricing Strategy
Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. Along this course, you will learn pricing strategy key concepts such as pricing psychology, price discrimination, willingness to pay of customers, optimal price and price elasticity.
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Course by
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Self Paced
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14 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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Positioning: What you need for a successful Marketing Strategy
Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing.
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Course by
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Self Paced
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11 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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Strategic Innovation: Building and Sustaining Innovative Organizations
Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs. This course introduces the fundamental strategy concepts and tools that enable firms to manage technological innovations for competitive advantage. It does so by first considering the sources of technological change and how to leverage technologies to create firm value. It then examines the various mechanisms for extracting value from technologies, both legal (e.g., patents, trade secrecy, etc.) and strategic (e.g., lead time, complementary assets, etc.).
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Course by
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Self Paced
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15 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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Strategic Innovation: Managing Innovation Initiatives
You may have noticed that what is new often behaves differently than what has become accepted over time whether it is in a market, technology, or with people and firms. This course helps you develop a perspective on managing innovation. That is, you will build your capability to lead and design your organization in effectively implementing innovation initiatives and achieving their strategic intent. To do this, you will learn a set of frameworks, tools, and concepts that can help you address several important challenges in managing innovation.
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Course by
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Self Paced
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21 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
Buy Now