Our Courses

Strategic Innovation: Building and Sustaining Innovative Organizations

Strategic Innovation: Building and Sustaining Innovative Organizations

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs.

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  • 15 hours
  • English
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Strategic Innovation: Managing Innovation Initiatives

Strategic Innovation: Managing Innovation Initiatives

You may have noticed that what is new often behaves differently than what has become accepted over time whether it is in a market, technology, or with people and firms. This course helps you develop a perspective on managing innovation. That is, you will build your capability to lead and design your organization in effectively implementing innovation initiatives and achieving their strategic intent.

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  • 21 hours
  • English
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Enterprise Selling

Enterprise Selling

Learn essential concepts to align marketing and sales strategies, find and qualify customers, and conduct sales conversations.

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  • English
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Marketing Essentials

Marketing Essentials

Identify, understand and learn the basics of marketing management theories with real-world business scenarios.

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  • Self Paced
  • 21
  • English
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Services Marketing: Concepts & Applications

Services Marketing: Concepts & Applications

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  • Self Paced
  • 21
  • English
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Quantitative Marketing Research

Quantitative Marketing Research

Learn how to design a quantitative market research project, and implement specific methods, interpret data and come up with marketing decisions.

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  • 21
  • English
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Customer Relationship Management

Customer Relationship Management

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  • 21
  • English
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Marketing Innovative Products and Services

Marketing Innovative Products and Services

Learn essential marketing concepts and practical commercialization strategies to bring your new venture to market

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  • 13
  • English
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Digital Marketing Strategy

Digital Marketing Strategy

Learn how to create a digital marketing strategy for implementation in your business.

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  • 20
  • English
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Marketing Fundamentals: Who Is Your Customer?

Marketing Fundamentals: Who Is Your Customer?

Learn key marketing concepts to implement customer acquisition strategies to find the right customers and grow your business.

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  • 20
  • English
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An Introduction to Credit Risk Management

An Introduction to Credit Risk Management

What is credit risk? Why is it so important, in modern economies, to correctly deal with it? This course combines theory with practice to answer these questions.

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  • 32
  • English
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Deliver No-Code/Low-Code Products that  Delight Customers and Stakeholders - Product Development and Management Skills.
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  • AED 693 + VAT
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Fundamentals of Digital Marketing

Fundamentals of Digital Marketing

Learn the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling to inform your organization’s digital marketing strategy.

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  • 10
  • English
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Digital Marketing Analytics: Tools and Techniques

Digital Marketing Analytics: Tools and Techniques

Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively.

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  • 10
  • English
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Online Marketing Strategies

Online Marketing Strategies

Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business.

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  • English
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Buyer Behaviour and Analysis

Buyer Behaviour and Analysis

Learn how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.

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  • English
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