Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
Our Courses
Storytelling in Branding and Content Marketing
Storytelling in Branding and Content Marketing is an IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective storyline based on strong brand values and messages.
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Course by
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Self Paced
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13 hours
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English
Design and Make Infographics (Project-Centered Course)
In this project-centered course*, you will create a content-rich infographic on a topic of your choice using Adobe Illustrator (which you can download for a free, 30-day trial). You might choose to create a visual representation of data from the world of sports, entertainment, politics, or science, to explain a business trend or environmental issue, or even to present a theme or development from your personal life.
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Course by
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Self Paced
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9 hours
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English
Advertising with Meta
This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio.
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Course by
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Self Paced
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23 hours
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English
Attract and Engage Customers with Digital Marketing
Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages.
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Course by
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Self Paced
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21 hours
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English
Quantitative Research
In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates.
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Course by
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Self Paced
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17 hours
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English
Introduction to Social Media Marketing
This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist.
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Course by
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Self Paced
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33 hours
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English
How to edit and improve a Facebook Ad
After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to edit and improve your Facebook ads. The goal of this project is to get to know creative but yet simple ways to reach your target audience on Facebook. The objective of social media marketing is to find creative ways to attract the attention of users for its products and services, many times on a lean marketing budget. Today, you will first create a Facebook Business Page Account.
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Course by
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Self Paced
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1 hour
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English
Storytelling in the Workplace
Learn how to craft messages and narratives that will resonate with your target audience to create your desired outcome.
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Course by
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Self Paced
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21
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English
Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women
This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level. In this course, you will examine your customers’ buying process and explore the benefits of market segmentation. Through competitive analysis and identifying your competitive advantage, you will consider how an understanding of your customers and competitors can help you maximize the value of your offer, enabling you to achieve business growth.
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Course by
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Self Paced
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5 hours
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English
How To Measure Your Campaign On Pinterest
With completion of this project, beginners who have never used Pinterest or Canva will be able to review analytics on Pinterest campaigns and make adjustments if necessary. Throughout the project, you will be able to identify basic marketing techniques, like defining your target audience, to make the most out of each paid online advertisement. You will also be able to identify different types of campaigns and the potential outcomes of each.
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Course by
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Self Paced
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1 hour
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English
Interests of the average Facebook User
After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to better understand and reach your Facebook target audience. The goal of this project is to get to know and understand the interests of the average Facebook user.
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Course by
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Self Paced
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1 hour
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English
Effective Sales – An Overview
Welcome to Strategic Sales Management specialization. This specialization course focus on providing conceptual and practical guidance on sales planning and management. The development of the specialization goes through the different phases of the sales planning process, keeping attention on the connection to the strategy of the company. Concepts discussed in this specialization aim to support the analyses on how to plan sales in alignment with the strategic guidelines of the company.
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Course by
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Self Paced
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English
Design A Newsletter with MailChimp
In this 40 minute long project, you will learn how to create an account and a Newsletter in the website MailChimp. Users attending this project will obtain the ability to create an email newsletter ready to send to a target audience. We will go step by step through the process in this project. You will then learn about the different email format options to assist you in the creation of your newsletter. We will explore the basics of how to set up your profile and to schedule your email in advance to send to your audience.
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Course by
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Self Paced
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3 hours
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English
Facebook, Instagram, and Snapchat Marketing
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active users in 2021. Instagram has become a key platform for businesses striving to engage women aged 18 – 24 when shopping online. If teenagers and young adults are an important target audience, should businesses also include Snapchat in their social marketing mix?
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Course by
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Self Paced
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12 hours
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English
Sales Enablement
This course lays out the skills and knowledge necessary to develop a marketing-driven sales enablement strategy, for beginners or those looking to hone their skills. You’ll learn the basics of sales enablement, and how to align your marketing and sales team under the same strategy and goals. You’ll learn ways to make the connection with your buyers and use content as an effective sales tool.
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Course by
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Self Paced
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English
Data Analytics Methods for Marketing
This course explores common analytics methods used by marketers such as audience segmentation, clustering and marketing mix modeling. . You'll explore how to use linear regression for marketing planning and forecasting, and how to assess advertising effectiveness through experiments.
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Course by
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Self Paced
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12 hours
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English
Promotional Materials Every Musician Needs
As the saying goes, first impressions are everything, especially in the arts. That's why it's so important to have the skills and knowledge you need to create effective promotional materials that will help you stand out from the crowd. In this course, you will learn everything you need to know about creating powerful promotional materials that effectively showcase your talent and enhance your professional image.
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Course by
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Self Paced
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11 hours
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English
Create corporate Newsletters with Canva
At the end of this project, you will have all the basic skills to create a professional Newsletter using Canva, an online tool for creating and editing Marketing visuals. You will be able to share your latest news and inform your favorite target audience. This project is intended for beginners, small business owners and startups who have no knowledge of graphic design and who would like to share specific information with their audience through Newsletters.
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Course by
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Self Paced
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3 hours
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English
Exam Prep: AWS Certified SysOps Administrator - Associate
Exam Prep: AWS Certified SysOps Administrator - Associate Specialization is intended for candidates performing an administrator role. This specialization will prepare learners to use AWS services for monitoring, logging, and troubleshooting solutions to provide highly available infrastructure. This Specialization is designed to teach learners the technical skills related to System or Server administrator-focused job roles.
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Course by
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Self Paced
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English
Identifying, Attracting, and Growing Your Digital Audience
Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business.
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Course by
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Self Paced
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13 hours
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English
Professionalism in an era of change
In this course we aim to provide you with an insight into how recent societal and technological developments have changed the work of professionals in a variety of professional domains and how this in turn affects professionalism. The course highlights core themes, discusses main insights and theories, raises questions and presents cases, and links insights to practical challenges in various professional domains. It provides a state of the art assessment of professionalism in transition, by looking back and looking forward.
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Course by
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Self Paced
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27 hours
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English
Advertise your Fundraiser using Canva
By the end of this project, you will know how to use Canva to promote and advertise your fundraiser both digitally and locally. You will have learned how to create a Facebook Post, an event poster and a flyer with the help of Canva. We will both use templates, and create designs from scratch. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing.
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Course by
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Self Paced
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3 hours
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English
Business English for Non-Native Speakers
This Specialization will introduce non-native speakers of English to methods for developing English language and communication skills for the workplace, doing business, cross-cultural understanding, and business case study analysis. You'll apply these skills in the final Capstone Project by analysing a current business case study and providing recommendations to a target audience in both presentation and written formats.
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Course by
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Self Paced
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English
CVS Health Retail Customer Service
The demand for customer service representatives is huge, there are thousands of open job roles in the US alone. This program prepares you for a retail customer service role. Retail customer service is an exciting career where every day is a new day and a new adventure. The target audience for this certificate is anyone who is customer obsessed and is looking to launch a career in retail customer service. This program uniquely prepares you for your new role by using a blend of videos, activities, discussions, simulations, peer-reviewed projects, and a final capstone.
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Course by
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Self Paced
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English
Advertise and grow your business on Facebook with Canva
By the end of this project, you will know how to use Canva to promote and advertise your business on Facebook. You will learn how to create a Facebook Ad, a Facebook Post and a Facebook Cover with the help of Canva. We will use templates, and create designs from scratch. You will be able to incorporate a color scheme, images, and other design elements. Creating high quality advertisements is the perfect way to proactively engage with your target audience.
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Course by
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Self Paced
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4 hours
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English