Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Influence Essentials for Leadership and Marketing
Discover ‘Influence’– the attribute that can affect emotions and sway individual or group actions. Recognize the subtleties of this attribute and develop the skill to use this understanding to manage people and market to people.
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الإنجليزية
Consumer Psychology in the Financial Industry
Financial Marketing Psychology is about comprehending the nuances of human behaviour and howhumans behave to marketing stimuli, nudges and situations.
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Self Paced
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الإنجليزية
Enterprise Selling
Learn essential concepts to align marketing and sales strategies, find and qualify customers, and conduct sales conversations.
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الإنجليزية
Public Library Marketing and Public Relations
Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.
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الإنجليزية
Prescription Drug Regulation, Cost, and Access: Current Controversies in Context
Understand how the FDA regulates pharmaceuticals and explore debates on prescription drug costs, marketing, and testing.
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6
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الإنجليزية
Ethical Decision-Making: Cultural and Environmental Impact
International corporations can trigger significant cultural shifts and environmental impacts. For example, when foreign corporations set up large mineral extraction operations in developing countries, both culture and environment are altered. Ethical concerns arise when manipulative marketing techniques are used to mislead foreign consumers, especially about potentially harmful products. In this course, you will consider the ethics of these types of global influence.
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الإنجليزية
Digital Marketing Strategy
Set your fundamental right while crafting your marketing strategy for the digital age. Learn to apply powerful frameworks and practices to develop digital marketing plans.
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20
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الإنجليزية
Competing in a Customer-Centric World by Don Peppers
A unique opportunity to learn with Don Peppers, author and renowned expert in Customer Relationships, everything about clients, sales strategies and marketing in the modern world.
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الإنجليزية
Lead Management in Salesforce
The second course in the Salesforce Sales Operations Professional Certificate, Lead Management in Salesforce, is for anyone who is curious about entry level sales roles that require foundational skills in Salesforce, the sales operations specialist role specifically, and how to use tools in Salesforce to manage leads in a real world business setting. This second course will give you a foundational understanding of how to help sales and marketing teams optimize the lead management process.
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Self Paced
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65 ساعات
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الإنجليزية
Digital Media and Strategic Planning in Technology Markets
An old phrase in business is "Build it and they will come". If heard at all today it will be ironically, as entrepreneurs too often make things that nobody really wants. Cryptocurrency became a trillion-dollar industry without anyone being able to name a clear use for it beyond illicit transactions. In this second course we take-up the research outputs perviously generated and apply to them strategic planning to include the most effective analytical tools and stress tests to challenge and improve business models.
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Self Paced
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20 ساعات
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الإنجليزية
Meta Marketing Analytics
This eight-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary. Developed by marketing analytics experts at Aptly and Meta, and designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and more. You’ll learn basic marketing principles, how data informs marketing decisions, and how you can apply the OSEMN data analysis framework to approach common analytics questions.
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Self Paced
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الإنجليزية
Strategic Sales Management
This Specialization is intended for sales professionals who seek to improve their sales planning and management competencies and skills. Through five courses, you will cover Effective Sales overview, Sales Strategy, Models and Frameworks to Support Sales Planning, Sales & Marketing Alignment, and you will develop a Final Project. By the end of this specialization, you'll have improved your knowledge, competencies, and skills regarding the sales planning process.
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Self Paced
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الإنجليزية
Econometrics: Methods and Applications
Welcome! Do you wish to know how to analyze and solve business and economic questions with data analysis tools? Then Econometrics by Erasmus University Rotterdam is the right course for you, as you learn how to translate data into models to make forecasts and to support decision making. * What do I learn? When you know econometrics, you are able to translate data into models to make forecasts and to support decision making in a wide variety of fields, ranging from macroeconomics to finance and marketing.
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التعلم الذاتي
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66 ساعات
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الإنجليزية
Network Analysis for Marketing Analytics
Network analysis is a long-standing methodology used to understand the relationships between words and actors in the broader networks in which they exist. This course covers network analysis as it pertains to marketing data, specifically text datasets and social networks. Learners walk through a conceptual overview of network analysis and dive into real-world datasets through instructor-led tutorials in Python.
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Self Paced
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10 ساعات
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الإنجليزية
International Cyber Conflicts
By nature, cyber conflicts are an international issue that span across nation-state borders. By the end of the course, you will be able to apply the knowledge gained for analysis and management of international cyber incidents and conflicts including for activities such as development of policy related to cybercrime and cyberwarfare.
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Self Paced
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9 ساعات
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الإنجليزية
Unsupervised Text Classification for Marketing Analytics
Marketing data is often so big that humans cannot read or analyze a representative sample of it to understand what insights might lie within. In this course, learners use unsupervised deep learning to train algorithms to extract topics and insights from text data. Learners walk through a conceptual overview of unsupervised machine learning and dive into real-world datasets through instructor-led tutorials in Python. The course concludes with a major project. This course uses Jupyter Notebooks and the coding environment Google Colab, a browser-based Jupyter notebook environment.
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Self Paced
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13 ساعات
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الإنجليزية
How to Influence the Consumer Behavior to Drive Sales by Jonah Berger
Learn with Jonah Berger, renowned professor of Marketing at the Wharton School of the University of Pennsylvania and expert in human influence and decision-making, how to generate more sales through studying your consumers and their behavior.
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الإنجليزية
Services Marketing: Concepts & Applications
Learn the core concepts of marketing services and their applications across industries and businesses from a customer as well as a managerial perspective.
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21
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الإنجليزية
Digital Marketing and Data Driven Analytics
Digital Marketing is the backbone element which uses platforms and digital technologies, such as any kind of device to maintain connected to the users. Once the users are part of this ecosystem, the companies convert this random data in accurate algorithms to improve the effectiveness of any marketing campaign.
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الإنجليزية
Try It: Marketing Funnels
This free, self-paced course will help give you an understanding of what processes go into developing and using marketing funnels. You’ll learn how marketers utilize a marketing funnel, and discover how it helps a marketing program to influence customer decisions.
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1
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الإنجليزية
Customer-Centric Enterprise: Scale Product Lifecycle Management
Learn to drive the performance of Product Enterprises with Product-first frameworks that enable value with mature governance, risk, marketing, sales, finance, and HR functions.
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Self Paced
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10
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الإنجليزية
Marketing Innovative Products and Services
Learn essential marketing concepts and practical commercialization strategies to bring your new venture to market
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13
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الإنجليزية
Digital Marketing Analytics: Tools and Techniques
Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively.
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10
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الإنجليزية
Fundamentals of Digital Marketing
Learn the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling to inform your organization’s digital marketing strategy.
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10
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الإنجليزية
Quantitative Marketing Research
Learn how to design a quantitative market research project, and implement specific methods, interpret data and come up with marketing decisions.
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21
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الإنجليزية