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Our Courses
Strategic Self-Marketing and Personal Branding
In this transformative course, you will master the essential techniques of self-marketing and personal branding that are critical for success in the contemporary job market. The course, part of a broader specialization on career self-management training and certification, introduces a comprehensive approach to strategic self-marketing, including the innovative use of generative AI (Artificial Intelligence) for self-coaching.
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Course by
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Self Paced
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27 hours
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English
Branding and Customer Experience
Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience.
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Course by
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Self Paced
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11 hours
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English
Business English: Marketing and Sales
If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas.
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Course by
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Self Paced
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32 hours
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English
Storytelling in Branding and Content Marketing
Storytelling in Branding and Content Marketing is an IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective storyline based on strong brand values and messages.
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Course by
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Self Paced
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13 hours
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English
Introduction to Public Relations and the Media
This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan.
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Course by
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Self Paced
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English
商务英语课程:市场与营销英语 Marketing & Sales
如果你在营销、销售或是广告部工作，你已经知道有效率的沟通是必要的。当你要用英文并用说服他人的方式来表达你的想法，这可能会是很困难的。在本课程，你和全球的成功专业人士加入学习行列时，你将学到有效地使用英文。当你随着在营销部工作的真实情境的人物，看着他们努力地提升他们的沟通技巧，同时你也会提高你的能力。从你的成功和失败的经验中学习，反省你自己的沟通方式、优点和需改进的方面。上完本课程后，你将能够: ● 透过有效率的电子邮件、报告和有说服力的简报来表达你的想法 ● 学习有关市场调查研究、品牌建立，直接营销和广告费用等字汇和用语 ● 对于你商务英语沟通能力的效率，立即获得全世界的销售和营销专业人士的回馈 ● 成为提升商务英语沟通能力全球商务专业人士社群的一份子 If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English.
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Course by
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Self Paced
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Chinese
Introduction to Personal Branding
Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R.
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Course by
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Self Paced
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7 hours
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English
Branding for Differential Advantage with Jagdish Sheth
This course suggests how branding creates value for the product through standardization and quality assurance. Branding can also differentiate your product or offering compared to competitors. In marketing, it is the ultimate differential advantage. Branding also creates a value independent of the product or service you’re offering. It is an intangible asset often commanding 5-10 times product revenue. For example, the highest brand value today is Apple, which has replaced Coca Cola as the highest intangible value asset.
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Course by
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Self Paced
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9 hours
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English
Career Self-Management Advanced Certification
In the business world, modern organizations conduct corporate retreats on a regular basis to consider their strategic direction, review progress, and set up goals and objectives for the year. In this course you will use the same approach to organize, strategize, re-energize, and re-invigorate your career building activities.
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Course by
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Self Paced
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9 hours
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English
Building Your Artistic Brand
Are you a musician looking to stand out in a crowded, competitive music industry? Do you want to build a distinctive brand that sets you apart from the rest? In today's world, where musical content is everywhere, developing a unique artistic brand is more important than ever. Whether you're just starting out or you're a seasoned pro looking to take your career to the next level, this course is the perfect way to gain the knowledge and skills you need to stand out from the crowd.
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Course by
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Self Paced
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9 hours
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English
Strategically Build and Engage Your Network on LinkedIn
In this 1-hour long project-based course, you will learn how to strategically build and engage your network on LinkedIn. Many people in today’s society think that they know how to network but do they really? We will discuss the appropriate manner to use your LinkedIn account to extend your own network. Personal branding is very important to know about within LinkedIn as well. We will delve into how to find the connections that you are looking for. And we will talk about how to maintain your connections. To be successful in this course you will need to have a free LinkedIn account.
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Course by
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Self Paced
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3 hours
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English
Brand Marketing and SEO Tools using Wix
In this project we are going to design a company brand using Wix’s website builder, branding and marketing tools, and their SEO (search engine optimization) tools. By the end of this project you will feel confident and capable in improving the strength of your company’s brand and your website’s search ability. Wix is a free website building platform that combines professional designs with easy to use editing features. In addition to their website building capabilities, Wix can also help you build your brand through a wide variety of helpful marketing tools included on their platform.
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Course by
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Self Paced
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2 hours
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English
5 Ways to Build a Better LinkedIn Profile
In this 2-hour long project-based course, you will learn how to complete each section of an existing LinkedIn profile, choose, edit, and resize a photograph to meet LInkedIn ideal requirements, and create a testimonial request template to send to LinkedIn contacts. By the end of this project you will have created a LinkedIn profile optimized for searches and content. A LinkedIn profile can have significant impact on the shaping and building of your digital professional brand. With so much of our professional lives now virtual, personal branding is of great importance.
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Course by
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Self Paced
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2 hours
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English
Introduction to IT Security
Students will learn about the security management process. They will examine risk and risk management, including quantitative and qualitative risk assessments. The course includes discussion of security control types and physical security controls. Students will explore all aspects of Identity and Access Management (IAM) including single-factor and multi-factor authentication, account and access control, single sign-on and federation. Students will learn to harden endpoint devices including mobile and IoT devices.
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Course by
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Self Paced
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23 hours
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English
Creating an Engaging Candidate Experience
Employer branding is a hot topic in today’s talent management strategy discussions. Companies have to keep a firm grip on the public’s perception. With websites like Glassdoor® and Indeed®, not to mention social media sites like Facebook® and Twitter®, candidates can “take to the streets” to voice their approval or disapproval with the way they were treated during the hiring process. Let’s face it… Bad news travels fast. Often, faster than good news!
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Course by
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Self Paced
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3 hours
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English
Game Developers and Esports Organizations
Before you can have an Esport, you must have a video game to play and a game developer to design it. This course is dedicated to discussing game developers and their relationship with their respective Esport. The content will help you recognize the qualities a video game must have to become a successful Esport. We will examine the diagram demonstrating the various competitive structures commonly found in Esports. Esports, just like traditional sports, have their own professional organizations.
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Course by
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Self Paced
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4 hours
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English
Twitter, LinkedIn, and YouTube Marketing
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. YouTube is second only to Facebook in popularity as a social network in 2021, with almost 2.3 billion active users. Twitter has introduced new fact-checking tools in response to recent controversies and remains a key platform for businesses striving to serve and engage audiences in real-time.
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Course by
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Self Paced
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12 hours
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English
Digital Branding and Engagement
Learn how to increase brand engagement through the creation and distribution of content using an owned digital channel approach.
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Course by
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30
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English
Career Self-Management Training and Certification
In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will lear…
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Course by
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Self Paced
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English
Hotel Management: Distribution, Revenue and Demand Management
Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape.
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Course by
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Self Paced
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English
Brand Management: Aligning Business, Brand and Behaviour
Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.
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Course by
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Self Paced
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17 hours
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English
Musician’s Professional Toolbox: Your Portfolio Career
Are you a musician with big dreams and a passion for creating music? Are you ready to take your musical career to the next level? If so, the “Musician’s Professional Toolbox” may be just what you need! In this specialization you will learn career development skills and tools for freelance musicians. Gain critical skills in self-assessment, branding, marketing, promotion, gigging, and teaching studio setup. Define your artistic vision, set meaningful goals, and expand your professional network.
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Course by
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Self Paced
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English
Esports Management Capstone Project
We will analyze the pros and cons of creating a single or multiple Esport organization and recommend an effective branding strategy for a hypothetical Esport organization based on current Esport branding considerations. You will develop a plan for recruiting funding resources for a hypothetical Esports organization and choose an Esport organization role of interest, other than Owner, and describe your reasoning.
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Course by
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Self Paced
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3 hours
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English
Branding: The Creative Journey
This Specialization aims to make branding concepts accessible to every learner and to teach them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding. It provides you with the necessary tools so that you are able to understand the brand behavior, understand the language of a brand and learn about the rational and emotional elements behind brands. It also attempts to make you understand the language of images. The amount of audiovisual content we receive today makes it hard for brands to break through that noise.
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Course by
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Self Paced
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English
Try It: Intro to Branding
To create a distinct identity for a business or product, you need branding. Now, if you’ve found yourself wondering, “What is branding?” — and how you can use its principles to better stand out from the competition — this no-risk introductory course is right for you.
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Course by
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Self Paced
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11
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English