Generative AI for Business Leaders
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How Google does Machine Learning
Our Courses
Global Challenges in Business
This specialization prepares students for the global challenges that businesses face in the 21st century. The global marketplace now and in the future spans emerging markets, a world connected by social media, and rapid technological advancements, hand in hand with huge challenges relating to migration patterns, multiculturalism, and increased competition.
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Course by
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Self Paced
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English
Unsupervised Text Classification for Marketing Analytics
Marketing data is often so big that humans cannot read or analyze a representative sample of it to understand what insights might lie within. In this course, learners use unsupervised deep learning to train algorithms to extract topics and insights from text data. Learners walk through a conceptual overview of unsupervised machine learning and dive into real-world datasets through instructor-led tutorials in Python. The course concludes with a major project. This course uses Jupyter Notebooks and the coding environment Google Colab, a browser-based Jupyter notebook environment.
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Course by
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Self Paced
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13 hours
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English
Digital Marketing
The course examines digital marketing strategy, implementation and executional considerations for BtoB and BtoC brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation. Using a variety of practical tools and techniques in practical exercises and projects, students will understand using digital channels to achieve their marketing goals.
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Course by
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Self Paced
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English
Cloud Pricing and Financial Operations (FinOps)
This specialization is targeted to cloud sales, marketing managers, business executives, and operations and data center managers who need education around the specifics of the business aspects of operating a cloud at Cloud Service Providers (CSPs), Distributors, Resellers and Managed Service Providers who service cloud customers.
This course is part of the Intel® Cloud Business Professional Specialization. Completion of specialization offers a badge via Credly.
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Course by
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Self Paced
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4 hours
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English
Design trendy Merch for your small business with Canva
At the end of this project, you will have all the basic skills to create quality and branded merchandise using the Canva platform, an online tool for creating and editing marketing visuals.
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Course by
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Self Paced
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3 hours
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English
International Marketing Entry and Execution
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation.
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Course by
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Self Paced
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9 hours
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English
American History Through Baseball
This specialization is intended for those interested in sports marketing, sports administration, the MLB, and American culture & globalization. It is highly beneficial to those interested in American history and fans of baseball. Throughout the four courses, learners will track American history and baseball history side-by-side.
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Course by
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Self Paced
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English
Identifying, Attracting, and Growing Your Digital Audience
Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business.
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Course by
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Self Paced
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13 hours
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English
Marketing Channel Strategy & B2B2C Routes to Market
This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. One critical component of value creation for customers in marketing that is often overlooked is how customers want to buy.
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Course by
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Self Paced
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English
Value Chain Management
The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and surpluses for organizations. In this specialization, you will gain competencies that are critical for managers in any functional area.
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Course by
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Self Paced
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English
Social Media Marketing
This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles.
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Course by
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Self Paced
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English
Text Marketing Analytics
Marketing data are complex and have dimensions that make analysis difficult. Large unstructured datasets are often too big to extract qualitative insights. Marketing datasets also are relational and connected. This specialization tackles advanced advertising and marketing analytics through three advanced methods aimed at solving these problems: text classification, text topic modeling, and semantic network analysis. Each key area involves a deep dive into the leading computer science methods aimed at solving these methods using Python.
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Course by
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Self Paced
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English
Create and Sell Digital Teaching Printables with Canva
By the end of this project, you will create a variety of templates for teaching printables that you can offer for free or sell in the marketplace using Canva. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value added business marketing collateral. Creating high quality teaching printables is the perfect way to offer digital products to your students, blog readers or clients to market your business and grow it. This project will include intermediate to advanced level skills using the free version of Canva.
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Course by
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Self Paced
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3 hours
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English
The 4 A's of Marketing with Jagdish Sheth
This is a master class in Jagdish Sheth's new customer-focused marketing framework that takes into account new market realities, the marketing productivity crisis, the marginalization of marketing, and the market perspective. Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through why the 4 A's of marketing are more relevant in today's world of social media, technology, and emerging markets. Professor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to hel
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Course by
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Self Paced
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English
Business Innovation and Digital Disruption
In this specialization, participants master the basics of design thinking and its application to business development and innovation. They learn how to identify challenges and validate opportunities in order to drive commercial success using various design methodologies. Remapping the newly defined business model canvas is an important part of the specialization. The specialization also encompasses the technical side of business modeling and strategy development.
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Course by
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Self Paced
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English
E-Marketing
In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.
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Course by
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Self Paced
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English
Touring 101 for Musicians
Have you ever dreamed of taking your music on the road? Becoming a touring musician can be an essential step for many aspiring musicians. Live performances account for 60-80 percent of musicians income, but touring also has other benefits for a musician’s career. This course will provide you with the skills and knowledge necessary to build a career as a touring musician. You will develop an understanding of why touring can be incredibly beneficial for a new artist and you will hear from leading professionals in the music industry on how to plan a successful tour.
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Course by
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Self Paced
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11 hours
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English
Organizational Leadership
Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action?
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Course by
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Self Paced
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English
Marketing with TikTok
This program is for anyone asking, “Is TikTok right for my business?” In the first course, Getting Started with TikTok, you’ll be introduced to the TikTok platform, including who’s on it and what they’re creating. Then in the second course, TikTok for Business, you'll learn how businesses use TikTok, how they tailor content to the platform, and how they find an audience.
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Course by
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Self Paced
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English
Social Marketing Capstone Project
Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy.
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Course by
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Self Paced
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6 hours
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English
Marketing Strategy
This introductory MBA marketing strategy course emphasizes core marketing concepts involved in creating, communicating, and delivering value as core to business models. It covers marketing in various contexts including small businesses, corporations, and nonprofits, focusing on the exchange of value. The course introduces key marketing concepts: the "four Cs" (customer values, company capacity, competitors, constraints) and the "four Ps" (product, price, place, promotion).
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Course by
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Self Paced
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English
Launching Machine Learning: Delivering Operational Success with Gold Standard ML Leadership
Machine learning runs the world. It generates predictions for each individual customer, employee, voter, and suspect, and these predictions drive millions of business decisions more effectively, determining whom to call, mail, approve, test, diagnose, warn, investigate, incarcerate, set up on a date, or medicate. But, to make this work, you've got to bridge what is a prevalent gap between business leadership and technical know-how. Launching machine learning is as much a management endeavor as a technical one. Its success relies on a very particular business leadership practice.
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Course by
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Self Paced
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14 hours
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English
Unsupervised Learning and Its Applications in Marketing
Welcome to the Unsupervised Learning and Its Applications in Marketing course! In this course, you will delve into the fascinating world of unsupervised machine learning and its relevance to the field of marketing. Unsupervised learning is a powerful approach that allows us to uncover hidden patterns and insights from vast amounts of historical data without the need for explicit labels or human intervention.
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Course by
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Self Paced
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22 hours
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English
Business English
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions.
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Course by
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Self Paced
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English
Create a Free Marketing Calendar with CoSchedule
In the business world today you need tools that can make your job easier and let's be real, you need tools that work for you to complete your tasks faster.
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Course by
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Self Paced
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3 hours
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English