Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
Our Courses
Text Retrieval and Search Engines
Recent years have seen a dramatic growth of natural language text data, including web pages, news articles, scientific literature, emails, enterprise documents, and social media such as blog articles, forum posts, product reviews, and tweets. Text data are unique in that they are usually generated directly by humans rather than a computer system or sensors, and are thus especially valuable for discovering knowledge about people’s opinions and preferences, in addition to many other kinds of knowledge that we encode in text.
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Course by
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31 hours
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English
Recruiting, Hiring, and Onboarding Employees
Finding and hiring the right people is often cited as the number one concern of businesses today. It seems we are all competing for the best and brightest workers. As you will see in our time together in the second course, a critical component of the People Manager Value Proposition is to hire talented people who enable the organization to achieve its strategic goals. This course is an introduction into the topic of recruitment, selection and onboarding. At the outset of the course we will explore the importance of linking recruitment goals with overall company strategy.
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Course by
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Self Paced
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20 hours
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English
Photography Techniques: Light, Content, and Sharing
Welcome to Course FOUR! In Modules 1-4 you will cover the final elements of the Specialization necessary to round out this introduction to the fundamentals of Photography, and prepare you for creating your own exciting project in the Capstone! You have come a long way since the beginning of this journey from Smartphone Basics to DSLR and Beyond. Just think of all the information you have absorbed and put to use in your assignments and quizzes, and the confidence you have gained that you CAN control the camera to make pictures you are proud to share.
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Course by
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Self Paced
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24 hours
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English
The Importance of Listening
In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video.
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Course by
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Self Paced
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8 hours
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English
What is Social?
The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics.
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Course by
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Self Paced
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7 hours
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English
What is news?
This course will guide you through the basic elements of professional journalism and the news values and ethics of covering real-world issues and events. The overview and examples of the types of news coverage helps introduce the different types of journalism, such as social media, multimedia, print, visual and broadcast, and how professional journalists effectively use each format.
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Course by
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Self Paced
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16 hours
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English
Digital Media and Marketing Strategies
The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments.
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Course by
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Self Paced
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20 hours
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English
Python Functions, Files, and Dictionaries
This course introduces the dictionary data structure and user-defined functions. You’ll learn about local and global variables, optional and keyword parameter-passing, named functions and lambda expressions. You’ll also learn about Python’s sorted function and how to control the order in which it sorts by passing in another function as an input. For your final project, you’ll read in simulated social media data from a file, compute sentiment scores, and write out .csv files.
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Course by
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Self Paced
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31 hours
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English
Introduction to Social Media Marketing
This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist.
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Course by
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Self Paced
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33 hours
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English
Fundamentals of Social Media Advertising
This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.
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Course by
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Self Paced
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21 hours
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English
From Likes to Leads: Interact with Customers Online
From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand.
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Course by
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Self Paced
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27 hours
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English
Introduction to the Digital Advertising Landscape
The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data ar…
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Course by
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Self Paced
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7 hours
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English
Groundwork for Success in Sales Development
This is Course 1 in the Salesforce Sales Development Representative Professional Certificate. In order to successfully complete later courses, please ensure you have completed this course before moving on. This course is here to introduce you to the key role of a Sales Development Representative at a tech company. We want you to develop a winning professional mindset powered by emotional literacy, strategic thinking, time management, and task prioritization.
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Course by
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Self Paced
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20 hours
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English
Writing and Editing: Word Choice and Word Order
This course will teach you how to use your written words to become more persuasive. You’ll learn creative ways to use syntax, effective techniques for telling stories, and a clever method for arranging a complex series of information. You’ll also get a chance to both professionalize your use of punctuation and add a bit of style and sophistication to how you craft everything from sentences to slogans. In addition, you’ll get access to a wide range of books and other resources you can use even after you finish the course.
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Course by
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Self Paced
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20 hours
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English
English for Media Literacy
Welcome to English for Media Literacy, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs. To enroll in this course for free, click on “Enroll now” and then select "Full Course. No certificate." This course is designed for non-native English speakers who are interested in learning more about U.S. media literacy. In this course, you will explore different types of mass media, such as newspapers, magazines, television, and social media.
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Course by
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Self Paced
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42 hours
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English
Social Media Advertising
Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.
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Course by
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Self Paced
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17 hours
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English
Research Proposal: Initiating Research
Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field. In this course, you will be able to define market research and identify some tools used in the industry.
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Course by
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Self Paced
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11 hours
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English
Generative Design for Additive Manufacturing
This course introduces you to one of the more common applications of generative design: Additive Manufacturing or 3D printing as it’s also known. In this course, we explore the basics of geometry creation and the mindset shift needed to build a generative design—a deeper understanding of generative design, its parameters, and how to work with the results specifically aimed at making a 3D printed metal part. We develop insightful understanding of the generative workflow by exploring Autodesk® Fusion 360™ tools and combining them with the creative process of taking an idea to a 3D model.
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Course by
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Self Paced
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26 hours
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English
Advertising with Meta
This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio.
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Course by
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Self Paced
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23 hours
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English
Introduction to CAD, CAM, and Practical CNC Machining
This course introduces you to the foundational knowledge in computer-aided design, manufacture, and the practical use of CNC machines. In this course we begin with the basics in Autodesk® Fusion 360™ CAD by learning how to properly sketch and model 3D parts. Before we program any toolpaths, we’ll explore CNC machining basics to ensure we have the ground level foundational knowledge needed to effectively define toolpaths. Finally, we explore the basics of setting up a CAM program and defining toolpaths to cut simple geometry.
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Course by
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Self Paced
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20 hours
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English
Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences
Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change. Have you ever read a book, seen a movie, watched a television show, or played a game that centred around different aspects of a larger story or universe? You may be familiar with popular examples of such universes like Star Wars, Marvel, and The Walking Dead (to name a few). How do the professionals develop such expansive narratives?
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Course by
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Self Paced
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26 hours
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English
Measure and Optimize Social Media Marketing Campaigns
This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.
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Course by
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Self Paced
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19 hours
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English
Social Media Management
This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness.
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Course by
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Self Paced
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25 hours
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English
GPT Vision: Seeing the World through Generative AI
Imagine a world where your photos don't just capture memories, but also become intelligent assistants, helping you navigate and manage daily tasks.
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Course by
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Self Paced
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3 hours
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English
How To Create a Website in a Weekend! (Project-Centered Course)
What you’ll achieve: In this project-centered course*, you’ll design, build, and publish a basic website that incorporates text, sound, images, hyperlinks, plug-ins, and social media interactivity. We’ll provide you with step-by-step instructions, exercises, tips, and tools that enable you to set up a domain name, create an attractive layout for your pages, organize your content properly, ensure that your site functions well across different operating systems and on mobile devices, keep your site safe, and finally, let people know your site is online.
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Course by
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Self Paced
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14 hours
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English