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Our Courses
Make the Sale: Build, Launch, and Manage E-commerce Stores
Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll go through the process of creating a mock e-commerce store. To do this, you’ll build a Shopify store, add the necessary information, and create product listings.
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Course by
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Self Paced
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24 hours
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English
Attract and Engage Customers with Digital Marketing
Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages.
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Course by
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Self Paced
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21 hours
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English
Foundations of Data Science: K-Means Clustering in Python
Organisations all around the world are using data to predict behaviours and extract valuable real-world insights to inform decisions. Managing and analysing big data has become an essential part of modern finance, retail, marketing, social science, development and research, medicine and government. This MOOC, designed by an academic team from Goldsmiths, University of London, will quickly introduce you to the core concepts of Data Science to prepare you for intermediate and advanced Data Science courses.
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Course by
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Self Paced
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29 hours
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English
The Cycle: Management of Successful Arts and Cultural Organizations
What makes a successful arts and cultural organization? Led by DeVos Institute Chairman Michael M. Kaiser and President Brett Egan, this course will introduce you to a management theory called the Cycle which supports thriving arts and cultural organizations. Learning from our work with managers from over 80 countries around the world, the DeVos Institute developed the Cycle as a simple, but powerful tool to assist managers in their effort to respond to an increasingly complex environment and propel their institutions to excellence.
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Course by
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Self Paced
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12 hours
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English
From Likes to Leads: Interact with Customers Online
From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand.
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Course by
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Self Paced
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27 hours
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English
Quantitative Research
In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates.
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Course by
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Self Paced
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17 hours
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English
Fundamentals of Social Media Advertising
This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.
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Course by
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Self Paced
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21 hours
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English
Understanding the Music Business: What is Music Worth?
This course will examine the music industry in the United States, with the unique perspective gained by Vanderbilt University’s location in Nashville, TN. Nashville is a major center of music in the United States, and the music created here has a global reach, particularly in the country, rock, pop, singer-songwriter, and Americana genres.
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Course by
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Self Paced
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18 hours
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English
Introduction to Social Media Marketing
This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist.
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Course by
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Self Paced
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33 hours
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English
Writing Professional Email and Memos (Project-Centered Course)
Want your workplace writing to make a positive impression? At the end of this course, you will be a more confident writer, able to create higher quality professional documents more quickly. This course is at the introductory or beginner level and focuses on mastering the basics of email etiquette and communication. While this course will help learners become faster and more efficient writers by virtue of practice with common writing purposes, it does not cover marketing emails or job application materials.
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Course by
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Self Paced
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20 hours
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English
Satisfaction Guaranteed: Develop Customer Loyalty Online
You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools to develop and maintain client relationships. At the end of the course you’ll work through a scenario that demonstrates your ability to deliver a successful e-commerce strategy. Finally, you’ll wrap up the course by building professional development skills.
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Course by
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Self Paced
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27 hours
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English
Social Media Management
This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness.
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Course by
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Self Paced
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25 hours
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English
Drug Commercialization
The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances.
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Course by
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Self Paced
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13 hours
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English
Strategic Self-Marketing and Personal Branding
In this transformative course, you will master the essential techniques of self-marketing and personal branding that are critical for success in the contemporary job market. The course, part of a broader specialization on career self-management training and certification, introduces a comprehensive approach to strategic self-marketing, including the innovative use of generative AI (Artificial Intelligence) for self-coaching.
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Course by
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Self Paced
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27 hours
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English
Digital Media and Marketing Principles
The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices.
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Course by
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Self Paced
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20 hours
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English
Digital Media and Marketing Strategies
The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments.
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Course by
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Self Paced
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20 hours
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English
Foundations of strategic business analytics
Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role.
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Course by
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Self Paced
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8 hours
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English
Marketing in a Digital World
This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers.
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Course by
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Self Paced
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29 hours
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English
Brand and Product Management
The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement.
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Course by
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14 hours
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English
Digital Product Management: Modern Fundamentals
Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day.
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Course by
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Self Paced
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12 hours
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English
Marketing Analytics
Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI).
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Course by
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16 hours
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English
Developing a Marketing Mix for Growth
In this course, you will further examine how businesses create value for customers. In Developing a Winning Marketing Strategy, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions.
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Course by
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Self Paced
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13 hours
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English
Web Design: Wireframes to Prototypes
This course is focused on the application of the early UX research to actual user interfaces: the creation of wireframes, high-fidelity mockups, and clickable prototypes.
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Course by
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Self Paced
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41 hours
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English
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers.
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Course by
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Self Paced
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11 hours
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English
The Importance of Listening
In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video.
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Course by
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Self Paced
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8 hours
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English