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Our Courses
Strategic Innovation: Managing Innovation Initiatives
You may have noticed that what is new often behaves differently than what has become accepted over time whether it is in a market, technology, or with people and firms. This course helps you develop a perspective on managing innovation. That is, you will build your capability to lead and design your organization in effectively implementing innovation initiatives and achieving their strategic intent.
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Course by
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Self Paced
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21 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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Strategic Innovation: Building and Sustaining Innovative Organizations
Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs.
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Course by
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Self Paced
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15 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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Pricing Strategy
Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. \n\nAlong this course, you will learn pricing strategy key concepts such as pricing psychology, price discrimination, willingness to pay of customers, optimal price and price elasticity.
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Course by
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Self Paced
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14 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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Positioning: What you need for a successful Marketing Strategy
Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan.
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Course by
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Self Paced
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11 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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Digital Marketing Analytics in Theory
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily.
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Course by
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21 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 344.99 + VAT
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Engagement & Nurture Marketing Strategies
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line.
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Course by
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Self Paced
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9 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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Cost and Economics in Pricing Strategy
How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits.
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Course by
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Self Paced
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12 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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The Marketing Plan
Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example.
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Course by
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Self Paced
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17 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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Digital Marketing Analytics in Practice
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily.
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Course by
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20 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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Marketing in a Digital World
This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers.
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Course by
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Self Paced
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29 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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Developing a Marketing Mix for Growth
In this course, you will further examine how businesses create value for customers. In Developing a Winning Marketing Strategy, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions.
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Course by
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Self Paced
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13 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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What is Social?
The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. \n\nWhile the course can be audited for free, paid learners will receive additional content beyond the course basics.
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Course by
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Self Paced
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7 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers.
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Course by
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Self Paced
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11 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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Google SEO Fundamentals
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
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Course by
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Self Paced
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30 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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مبادئ الإعلام والتسويق الرقمي
أحدثت الثورة الرقمية تغييرًا هائلًا في مشهد التواصل التسويقي، بينما أوجدت فرصًا جديدة للشركات لكي تصل إلى المستهلكين وتتفاعل معهم من خلال تقنيات الوسائط الذكية ووسائل التواصل الاجتماعي والاتصالات الجوالة. في هذه الدورة التدريبية، ستتعرف على تأثيرات التقنيات الرقمية على إستراتيجيات وممارسات التواصل التسويقي. بفهم العمليات الأساسية للتواصل التسويقي والميزات الجوهرية لتقنيات وسائط الإعلام الجديدة، يمكنك بطريقة إستراتيجية اختيار القنوات المناسبة لتوصيل الرسالة التسويقية الصحيحة للجمهور الصحيح في اللحظة الصحيحة.
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Course by
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Self Paced
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20 hours
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Arabic
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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The Digital Marketing Revolution
The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores.
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Course by
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Self Paced
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27 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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Google SEO Capstone Project
SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO.
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Course by
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Self Paced
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47 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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Digital Marketing Capstone
This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses.\n \nThis capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan.
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Course by
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Self Paced
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14 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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Optimizing a Website for Google Search
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
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Course by
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Self Paced
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14 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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Developing a Winning Marketing Strategy
In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
You will be able to:
• Define marketing and describe how marketing creates value
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Course by
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Self Paced
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17 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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Introduction to Google SEO
Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google.
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Course by
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Self Paced
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14 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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The Importance of Listening
In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video.
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Course by
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Self Paced
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8 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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Meaningful Marketing Insights
With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights.
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Course by
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Self Paced
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10 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 274.99 + VAT
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Digital Media and Marketing Principles
The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices.
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Course by
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Self Paced
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20 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 239.99 + VAT
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Digital Media and Marketing Strategies
The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication.
You will be able to:
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Course by
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Self Paced
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20 hours
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English
Monthly Subscription
Included in- Starter @ AED 99 + VAT
- Professional @ AED 149 + VAT
- AED 239.99 + VAT
Buy Now